Experience

F&N Foods

• Manager, Business Develpment

  • Sep 2018 - Present

  - Manage Key Accounts in the Greater China Region, North and Latin America- Expanded portfolio to include Australia, New Zealand and Korea- Part of Spearheading effort into new untapped markets- Work with distributors extensively to achieve targets set together through win-win solutions



Hock Seng Food

• Export Manager

  • Jul 2015 - Sep 2018

  Responsible for key Asian Markets (Philippines and Indonesia) as well as other smallercustomers in Africa and Pacific Islands- Opened new markets for the company like China and Hong Kong- Managing total annual sales of S$ 2.24 million, an increase of 10% above target for 2016- Part of the team designing and introducing 2 new product ranges into the existingportfolio



Lorenz Bahlsen Snack-World

• Regional Business Manager - Greater China

  • Mar 2014 - Jul 2015

  - Handles and services key clients for Lorenz in China and Taiwan to ensure timely shipments, creation of new products, monitoring of market situations, execution of marketing plans and also timely receipt of payment.- Ensure the adherence of the distributors and sub-distributors of the Lorenz brand, and to increase its recognition in the Greater China Region



Owl International Pte Ltd

• Manager (Regional Business Development)

  • Nov 2010 - Feb 2014

  - Open new markets for the company in the Asia Pacific Region for example Cambodia, Myanmar and Vietnam- Handles and services key clients for Owl to ensure timely shipments, creation of new products, monitoring of market situations execution of marketing plans and also timely receipt of payment- Participated in more than 20 exhibitions and food shows to showcase the quality and product range of our brand- Regional Manager for countries such as China, Taiwan, Mongolia, Japan and… - Open new markets for the company in the Asia Pacific Region for example Cambodia, Myanmar and Vietnam- Handles and services key clients for Owl to ensure timely shipments, creation of new products, monitoring of market situations execution of marketing plans and also timely receipt of payment- Participated in more than 20 exhibitions and food shows to showcase the quality and product range of our brand- Regional Manager for countries such as China, Taiwan, Mongolia, Japan and Korea- Planned the rearrangement of the company's international logistics to provide a lower time and money cost to our customer and ultimately the end consumer.- Part of the committee to launch the Owl Cafe as a seperate business arm from our core business as a means of diversification. Show more Show less



Screme

• Co Founder

  • Apr 2009 - Apr 2011

  Cafe ran with a group of friends during our University days.In charge of company's finances ensuring a healthy cashflow for our operations.Managed procurement of materials using a JIT approach, allowing customers to enjoy the freshest ingredients.Organized events in the cafe space such as birthday parties, private dinners and seminars.