Marketing Conversions Manager

• Oct 2022 - Present

Founder | Digital Marketing Consultant

• 2014 - Present

Media Services Manager

• Jun 2021 - Oct 2022

- Determine strategy for $332K in monthly ad spend for several of the agency's NBA and e-commerce clients, interpreting multiple data sources to continually improve campaigns and iterate on client applications/products. - Manage and oversee multiple direct reports, providing consistent feedback and opportunities for growth. - Collaborate with the design team to build out a creative strategy plan for new accounts and refresh plans for active clients. - Build and launch marketing campaigns across channels including Facebook, Google, and Bing. - Monitor the health of campaigns on a daily basis to ensure KPI targets are met and analyze the successful aspects from testing for future optimizations. - Identify new campaign opportunities for growth to achieve efficiency and scale - Subject Matter Expert in Performance marketing for our NBA Clients: Paid Search, Paid Social, Youtube Ads with focuses on single game tickets, season tickets, and retail sales for NBA clients.

Paid Search Specialist

• 2019 - 2020

- Advised clients on managing, developing, and optimizing paid ad services using Google, Bing, and Amazon Ads, and successfully increased ROAS by 500%+ for 70+ campaigns for 7 clients. - Grew ROAS for Bank's Vacs from 300% to 700.52%, the conversion rate by 334%, goal completions by 471%, and overall transactions by 145% for the Harman Corporation. - Advised clients on managing, developing, and optimizing paid ad services using Google, Bing, and Amazon Ads, and successfully increased ROAS by 500%+ for 70+ campaigns for 7 clients. - Grew ROAS for Bank's Vacs from 300% to 700.52%, the conversion rate by 334%, goal completions by 471%, and overall transactions by 145% for the Harman Corporation.

Digital Marketing Manager

• 2012 - 2020

- Grew online sales from $5k to $95k AR through Digital Advertising, E-Commerce, and SEO. - Led SEO by conducting keyword planning and research while constantly defining and updating titles, meta tag descriptions, product descriptions, product naming, and overall online content. - Launched a new affiliate program with 20 ambassadors that generated $3k in the first 90 days after launch, a 300% ROI. - Grew online sales from $5k to $95k AR through Digital Advertising, E-Commerce, and SEO. - Led SEO by conducting keyword planning and research while constantly defining and updating titles, meta tag descriptions, product descriptions, product naming, and overall online content. - Launched a new affiliate program with 20 ambassadors that generated $3k in the first 90 days after launch, a 300% ROI.

Digital Advertising Specialist

• 2017 - 2019

- Delivered PPC and SEM campaigns for Stahls' ID, Stahls' Canada, Transfer Paper Experts, The WildSide, and Great Dane Graphics with budgets of up to $350k and a team of 3. Generated $4.6MM and $2.7MM in paid ad revenue in 1 year for Stahls ID and Stahls Canada. - Planned, built, and executed all advertising campaigns for Google Display Network, Google Shopping, and YouTube Ads with 100% programmatic bidding. - Delivered PPC and SEM campaigns for Stahls' ID, Stahls' Canada, Transfer Paper Experts, The WildSide, and Great Dane Graphics with budgets of up to $350k and a team of 3. Generated $4.6MM and $2.7MM in paid ad revenue in 1 year for Stahls ID and Stahls Canada. - Planned, built, and executed all advertising campaigns for Google Display Network, Google Shopping, and YouTube Ads with 100% programmatic bidding.

Paid Search Director

• 2016 - 2016

- Launched a new division of the marketing service as the Google Ads SME for all accounts. - Increased client monthly ad spend and secured a Google Partners Badge. - Designed sales materials and content to better illustrate the benefit of GoogleAds and provided service improvement feedback to improve client acquisition and onboarding processes. - Launched a new division of the marketing service as the Google Ads SME for all accounts. - Increased client monthly ad spend and secured a Google Partners Badge. - Designed sales materials and content to better illustrate the benefit of GoogleAds and provided service improvement feedback to improve client acquisition and onboarding processes.

Digital Marketing Specialist

• 2013 - 2014

- Served as a strategic advisor supporting all new Google AdWords users by optimizing their search, display campaigns, and shopping campaigns with budgets of $300-$300k per month. - Led 1:1 coaching sessions to train customers on how to improve the ROI of future campaigns. - Served as a strategic advisor supporting all new Google AdWords users by optimizing their search, display campaigns, and shopping campaigns with budgets of $300-$300k per month. - Led 1:1 coaching sessions to train customers on how to improve the ROI of future campaigns.