Experience

Ablaze Communications

• Philippines
• Public Relations and Communications Services
• 1 - 100 Employee

• General Manager

  • Mar 2020 - Present

  Integrating functional operations, developing and managing budgets and resources, developing and communicating strategic direction and plans, engaging and leading people to achieve and sustain the business goals.- Oversees overall operations of the business unit or organization.- Creates and implement strategies designed to grow the business.- Coordinates the development of key performance goals for functions and direct reports.- Provides direct management of key functional managers and executives in the business unit.- Develops tactical programs to pursue targeted goals and objectives.- Oversees overall development of talents.- Evaluates and decides key investments in equipment, infrastructure, and talent.

• Marketing Manager - Consumer Management Group

  • Feb 2017 - Mar 2020

  Responsible for the over-all communication and production of the entire product line of ABLAZE communications, while aiming to develop ways to increase sales through building brand and product awareness. - Proposes cost-effective campaigns, based on results of analysis and market research, to the General Manager- Oversees the development of campaigns as proposed by the marketing communications team, both on print, digital, and on-ground, making sure of its effectiveness and consistency to the overall mission and vision - Oversees all communication materials and determines the tone of marketing message and media outlets to promote the company’s products - Ensures the consistency and the adherence of communication materials to the company’s mission and vision. - Oversees business development leads making sure that partnerships are formed and maintained- Monitors the production of the entire ABLAZE merchandise and its communication plans, making sure that the messaging is consistent and production is timely- Proposes business process or product improvements, changes, or innovations based on feedback from customers and market analysis- Coordinates with Sales, for distribution, sales, and marketing strategies.

• Business Development and Marketing Communications Head

  • Jun 2015 - Mar 2020

  Creates new markets and business development opportunities.Evaluates product demands, brainstorms with product development team to conceptualize products and services and to establish pricing and distribution strategies.Oversees marketing campaigns and communication materials to build brand awareness.Monitors product performances and propose plan of action to achieve goals.

• Store Manager

  • Jun 2012 - Dec 2015

• Head of Marketing Communications

  • Jun 2013 - Jun 2015

  Proposed product brands and product lines to target specific markets and shifted company’s focus to consumers from product. Amended processes for efficiency and improve effectiveness.Conceptualized campaigns and strategies to effectively communicate company’s products and services and achieve goals.



Flame Ministries Foundation Inc.

• Marketing and Communications Specialist

  • Jan 2012 - Jun 2012

  In-charge of all communication materials to promote company’s products and services.Conceptualized product launches, promotions and campaigns. In-charge of all communication materials to promote company’s products and services.Conceptualized product launches, promotions and campaigns.



CFC Global Mission Foundation Inc.

• Program Developer and Events Manager

  • Sep 2010 - Dec 2011

  Amended processes for efficiency and improve effectiveness.Handled and developed branding of programs to create impact. Came-up module with sessions and motivational talks to train and develop manpower.Organized events and conferences with 5,000-10,000 attendees.Conceptualize campaigns and strategies to increase number of attendees for international gatherings and conferences. Amended processes for efficiency and improve effectiveness.Handled and developed branding of programs to create impact. Came-up module with sessions and motivational talks to train and develop manpower.Organized events and conferences with 5,000-10,000 attendees.Conceptualize campaigns and strategies to increase number of attendees for international gatherings and conferences.



CFC - Indonesia

• Indonesia
• Online Audio and Video Media

• Community Organizer and Events Manager

  • Jun 2009 - Sep 2010

  Conducted activities to train leaders and develop members.Organized events and conferences with 300-500 attendees per event.Improved processes for efficiency to improve effectiveness.Conceptualized and implemented strategies to achieve goals for the country Conducted activities to train leaders and develop members.Organized events and conferences with 300-500 attendees per event.Improved processes for efficiency to improve effectiveness.Conceptualized and implemented strategies to achieve goals for the country



CFC - Singapore

• Community Organizer

  • Oct 2008 - Mar 2009

  Conducted activities to train leaders and develop members.Organized events/conferences with 300-500 attendees per event.Amended processes for efficiency and improve effectiveness.Conceptualized and implemented strategies to achieve goals for the country. Conducted activities to train leaders and develop members.Organized events/conferences with 300-500 attendees per event.Amended processes for efficiency and improve effectiveness.Conceptualized and implemented strategies to achieve goals for the country.

• Community Organizer and Events Manager

  • Oct 2006 - Oct 2008

  Conducted trainings to develop provincial coordinators, and leaders.Organized regional events and conferences with 1,000-3,000 attendees per event.Together with provincial coordinators, conceptualized and implemented strategies to achieve goals on a regional level. Conducted trainings to develop provincial coordinators, and leaders.Organized regional events and conferences with 1,000-3,000 attendees per event.Together with provincial coordinators, conceptualized and implemented strategies to achieve goals on a regional level.



CFC - Davao del Norte

• Community Organizer and Events Manager

  • Jun 2004 - Oct 2006

  Conducted activities to train leaders and develop members.Organized events/conferences: 500-1500 attendees per event.Set-up structure and processes.Conceptualized and implemented strategies to achieve provincial goals. Conducted activities to train leaders and develop members.Organized events/conferences: 500-1500 attendees per event.Set-up structure and processes.Conceptualized and implemented strategies to achieve provincial goals.