Experience

Silva Screen Records Ltd.

• Musicians
• 1 - 100 Employee

• Marketing Management Consultant

  • Aug 2016 - Present

  Label management, marketing & A&R for Silva Screen labels (SO Recordings & A Wolf At Your Door Records). Providing consultation and expertise across music industry marketing strategy development. Crafting visionary marketing strategies, conducting meticulous market research and data analysis, and igniting brand development that resonates on a global scale. Offering expertise in artist development strategies and local and global positioning. Identifying potential partnerships and collaboration opportunities that expand the reach and influence. Overseeing all communication development material. Managing a team of internal and external PR and digital agency specialists. Enter Shikari - 'A Kiss for the Whole World' (2023) Official Albums Chart position #1 Official Independent Albums Chart #1 Official Rock & Metal Albums Chart #1 'Nothing is True and Everything is Possible' (2020) Official Albums Chart #2 Official Rock & Metal Albums Chart #1 Official Independent Albums Chart #2 Deaf Havana - 'All These Countless Nights' (2017) Official Albums Chart #5 Official Independent Albums Chart #1 Artists: Acres, Anavae, Broken Hands, Colin Macleod, Deaf Havana, Enter Shikari, Fenech-Soler, The LaFontaines, Secret Company, Selfish Things (CAN), Wars. Show less



BIMM University

• United Kingdom
• Higher Education
• 100 - 200 Employee

• Head of Industry Liaison

  • Jan 2016 - Jun 2023

  An integral member of the Senior Management team, providing strategic consultation and expertise to drive the growth and direction of the Industry Liaison division. Crafting and implementing annual talent mentorship programs, laying out project blueprints to foster the development of the next generation of music industry leaders across various commercial verticals. Developing the annual strategic partnership strategy with key stakeholders in the music industry, including record labels, music publishers, artists, managers, agents, and industry associations. Show less



Universal Music Group

• United States
• Musicians
• 700 & Above Employee

• Marketing Director

  • Dec 2013 - Dec 2015

  Spearheaded the creation, management, and seamless execution of annual marketing strategies and digital campaigns for heavy and alternative music's biggest luminaries, including Bullet For My Valentine, Rammstein, and Ghost.Catalysed digital marketing synergies across both global and local platforms, collaborating closely with international artists and propelling regional talents onto the grand global stagCreated and executed groundbreaking marketing initiatives that amplified artist promotion, fueling music sales, elevating brand recognition, and fostering unparalleled audience engagement. Show less

• Label Manager

  • May 2010 - Dec 2013



A Wolf At Your Door Records

• United Kingdom
• Music

• Marketing & Development Manager

  • Sep 2007 - May 2010

  Responsible for the strategic review and restructure of the marketing, talent development and artist management divisions. Set out artist scouting programs, nurtured talent and set out innovative marketing and promotional programs that shaped artists roster. Nurtured and guided selected artists throughout their journey, offered constructive feedback, shaped their brand image, and ensured their growth as musicians and performers. Provided senior level consultation on target audiences, market trends, and the development of innovative approaches that maximised the reach and impact of digital marketing. During my time at A Wolf at Your Door, I have successfully developed and executed marketing campaigns for a range of artists, including Deaf Havana, Lower Than Atlantis and Survive Atlantica resulting in Artists: Deaf Havana, Lavondyss, Lower Than Atlantis, Survive Atlantica, The Arusha Accord. Show less