Leo Haeldermans

Marketing manager at Mapei Benelux sa
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Contact Information
us****@****om
(386) 825-5501
Location
BE
Languages
  • Nederlands Native or bilingual proficiency
  • Frans Full professional proficiency
  • Duits Professional working proficiency
  • Engels Full professional proficiency

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Experience

    • Belgium
    • Construction
    • 1 - 100 Employee
    • Marketing manager
      • Jun 2017 - Present

      Founded in Milan in 1937, Mapei is today’s world leader in the production of adhesives and chemical products for building. Starting in the 1960’s Mapei put its strategy of internationalization into action in order to have maximum proximity to the needs of local markets and reduce shipping costs to a minimum. The Group now counts 81 subsidiaries with 70 production facilities in operation over 32 countries and 5 continents. Mapei has always placed great emphasis on research. In fact, the Group invests 12% of its company’s total work-force and 5% of its turnover in R&D; in particular, 70% of its R&D efforts are directed to develop eco-sustainable and environmentally friendly products which meet LEED requirements. Furthermore, Mapei has developed a sales and technical service network with offices all over the world and offers an efficient Technical Assistance Service that is valued by architects, engineers, contractors and owners.

    • Marketing manager
      • Mar 2013 - Apr 2017

      As Marketing manager Benelux Allibert & Spirella: The sanitary brand Allibert is the specialist and leader in bathroom products in the Belgian DIY market. As responsible of the Benelux marketing department, we launched and distributed via selected diy-distributors innovative, functional, high quality and stylish products. In 2016: Allibert became also responsible for the distribution of the Spirella brand in the Benelux, a leading Swiss brand in Europe of products in decorating the bathroom.

    • Product and Trade Marketing Manager Europe Mathys & Rust-Oleum
      • Oct 2009 - Feb 2013

      MATHYS®, More than 165 years Europe's specialist in decorative paints. Mathys® has grown into one of Europe’s most important manufacturers of paints and impregnation products. The paints and coatings lend themselves perfectly to interior and exterior walls, ceilings, roofing, flooring, wood and metal. Mathys® merged with European organisation Rust-Oleum®, a leading specialist in industrial protective and maintenance paints and coatings. Joining their knowledge, know-how and experience has provided the two companies with even more opportunities and has produced new solutions and trend-setting innovations. Rust-Oleum® and Mathys® are part of RPM® holding, a world leader in paint coatings for industrial and private applications.

    • Advertising Services
    • Business development manager
      • Jan 2008 - Oct 2009

      Extra Muros was the marketing agency for the construction industry. Through desk research, interviews with architects and contractors, studying building plans, visits to construction yards combined with statistical market information and forecasts, Extra Muros obtained a continuously updated database, with (measurements) of model houses and buildings. This resulted in all sorts of important data and future expectations for the construction sector. Additionally, Extra Muros was specialised in the development and execution of marketing plans, for market information and operational marketing in the construction sector.

    • Brand & Communications manager Benelux (Ideal Standard, Porcher, Venlo, Jado)
      • Oct 2005 - Dec 2007

      Ideal Standard international is one of the world’s manufacturers and providers of high-quality bathroom solutions to enable people to create beautiful bathrooms in residential, commercial and industrial spaces. Ideal Standard is operating in over 30 countries. Their product ranges include high quality ceramic sanitary ware, taps and showering systems, bathing and wellness solutions as well as furniture and accessories. The products are sold under our strong international brands: Ideal Standard and Jado as well as leading local brands including Armitage Shanks (UK), Ceramica Dolomite (Italy), Porcher (France) and Vidima (Eastern Europe).

    • Brand & Product Manager (Polyfilla & Hammerite)
      • Aug 2003 - Sep 2005

      ICI Paints was a leading world supplier of can and other packaging coatings and one of the world’s top producers of paints for decorating homes. Its high quality coatings come in a range of expressive colours, and its formulations and packaging innovations aim to meet the needs of DIY and professional decorators. ICI is now part of AkzoNobel, the world's largest coatings manufacturer, the number one in decorative paints and performance coatings, and a leading supplier of specialty chemicals developed for a wide range of markets.

    • Netherlands
    • Manufacturing
    • 200 - 300 Employee
    • Marketing manager Brabantia Belux
      • Aug 1990 - Jul 2003

      Brabantia’s aim is to enrich lives with beautifully designed product concepts for living and giving that are a pleasure to use. They care about the products they create and the impact they have on people and the planet. Concepts with promise, that are made sustainably and leave a better world for generations to come. A family company with family values. Brabantia’s aim is to enrich lives with beautifully designed product concepts for living and giving that are a pleasure to use. They care about the products they create and the impact they have on people and the planet. Concepts with promise, that are made sustainably and leave a better world for generations to come. A family company with family values.

Education

  • Hogeschool PXL
    Bachelor's degree, Boekhouding & fiscaliteit
    1987 - 1989
  • SYNTRA Limburg
    Getuigschrift, Social Media Consulent
    2018 - 2019
  • Hogeschool PXL
    Bachelor's degree, Marketing
    1985 - 1987

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