Experience

Motorway

• United Kingdom
• Internet Publishing
• 200 - 300 Employee

• Senior SEO Manager

  • May 2021 - Present



MOO

• United Kingdom
• Printing Services
• 300 - 400 Employee

• Senior Technical SEO Consultant

  • Jul 2019 - May 2021

  A UK based print company with offices in the US. MOO is one of the top sellers of business cards and other business printing products sold globally. I was in charge of all the SEO strategy and activities for this e-commerce company. Key responsibilities: • Supporting all teams across the business with any SEO related requests, consultation or support needed • Delivering technical audits and strategies • Page speed audits • Managing the web agency & suppliers • Managing… Show more A UK based print company with offices in the US. MOO is one of the top sellers of business cards and other business printing products sold globally. I was in charge of all the SEO strategy and activities for this e-commerce company. Key responsibilities: • Supporting all teams across the business with any SEO related requests, consultation or support needed • Delivering technical audits and strategies • Page speed audits • Managing the web agency & suppliers • Managing the Senior SEO Content Manager • Blog optimisation & content development • Linking strategies • Backlink audits & disavow clean-ups • Link building & PR • Local SEO Strategy • Planning the SEO roadmap • Competitor research • Keyword research • Trade weekly & monthly reporting • Collaborating with other departments for marketing strategies and activity planning including Merchandising, PR, Web designers, Developers, UX, Customer Service, Content & Creative teams • Senior stakeholder meetings • Using a number of analytics, CMS & SEO packages including Google Analytics, Google Search Console, SEMrush, MOZ, Google My Business, Deep Crawl, Screaming Frog, Keyword Planner, Word Press, Magnolia & more. Show less A UK based print company with offices in the US. MOO is one of the top sellers of business cards and other business printing products sold globally. I was in charge of all the SEO strategy and activities for this e-commerce company. Key responsibilities: • Supporting all teams across the business with any SEO related requests, consultation or support needed • Delivering technical audits and strategies • Page speed audits • Managing the web agency & suppliers • Managing… Show more A UK based print company with offices in the US. MOO is one of the top sellers of business cards and other business printing products sold globally. I was in charge of all the SEO strategy and activities for this e-commerce company. Key responsibilities: • Supporting all teams across the business with any SEO related requests, consultation or support needed • Delivering technical audits and strategies • Page speed audits • Managing the web agency & suppliers • Managing the Senior SEO Content Manager • Blog optimisation & content development • Linking strategies • Backlink audits & disavow clean-ups • Link building & PR • Local SEO Strategy • Planning the SEO roadmap • Competitor research • Keyword research • Trade weekly & monthly reporting • Collaborating with other departments for marketing strategies and activity planning including Merchandising, PR, Web designers, Developers, UX, Customer Service, Content & Creative teams • Senior stakeholder meetings • Using a number of analytics, CMS & SEO packages including Google Analytics, Google Search Console, SEMrush, MOZ, Google My Business, Deep Crawl, Screaming Frog, Keyword Planner, Word Press, Magnolia & more. Show less



Self-employed

• London, United Kingdom

• SEO Director / Consultant

  • Aug 2018 - Jul 2019



Contrado

• United Kingdom
• Consumer Goods
• 1 - 100 Employee

• Senior Web Analyst & Head of SEO

  • Aug 2016 - Aug 2018

  Contrado Imaging Ltd owns 2 main brands Bags Of Love and Contrado plus multiple international equivalents and supplementary microsites (e.g. Photo Canvas). The company offers personalised photo gifts which customers can customise using an online interface. SEO was the core of the company’s online strategy generating over 70% of their overall revenue. My position was to supply all the SEO strategy and analytics for the company. I managed a team of 7 SEO analysts, link builders & PR assistants… Show more Contrado Imaging Ltd owns 2 main brands Bags Of Love and Contrado plus multiple international equivalents and supplementary microsites (e.g. Photo Canvas). The company offers personalised photo gifts which customers can customise using an online interface. SEO was the core of the company’s online strategy generating over 70% of their overall revenue. My position was to supply all the SEO strategy and analytics for the company. I managed a team of 7 SEO analysts, link builders & PR assistants who supported me in delivering the strategy. Key responsibilities: • Head of SEO accountable for organic traffic performance • In charge of analytics for the company • Hiring, training & managing a team of 7 • PR & link building strategies • Backlink analysis & clean-ups • SEO audits • Delivering SEO strategies • Technical SEO fixes • Content strategies • Market research – keywords, competitors, products, trends, industry news • Onsite optimisation • Creating microsites • UX fixes • Analytics testing • Mobile strategy • Weekly/Monthly business performance meetings • Managing staff to deliver SEO work in multiple languages including Spanish, German, French, Italian, Japanese, Swedish and Dutch Show less Contrado Imaging Ltd owns 2 main brands Bags Of Love and Contrado plus multiple international equivalents and supplementary microsites (e.g. Photo Canvas). The company offers personalised photo gifts which customers can customise using an online interface. SEO was the core of the company’s online strategy generating over 70% of their overall revenue. My position was to supply all the SEO strategy and analytics for the company. I managed a team of 7 SEO analysts, link builders & PR assistants… Show more Contrado Imaging Ltd owns 2 main brands Bags Of Love and Contrado plus multiple international equivalents and supplementary microsites (e.g. Photo Canvas). The company offers personalised photo gifts which customers can customise using an online interface. SEO was the core of the company’s online strategy generating over 70% of their overall revenue. My position was to supply all the SEO strategy and analytics for the company. I managed a team of 7 SEO analysts, link builders & PR assistants who supported me in delivering the strategy. Key responsibilities: • Head of SEO accountable for organic traffic performance • In charge of analytics for the company • Hiring, training & managing a team of 7 • PR & link building strategies • Backlink analysis & clean-ups • SEO audits • Delivering SEO strategies • Technical SEO fixes • Content strategies • Market research – keywords, competitors, products, trends, industry news • Onsite optimisation • Creating microsites • UX fixes • Analytics testing • Mobile strategy • Weekly/Monthly business performance meetings • Managing staff to deliver SEO work in multiple languages including Spanish, German, French, Italian, Japanese, Swedish and Dutch Show less



big group

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Senior SEO Consultant

  • Jan 2015 - Jan 2016

  Big Group is an independent marketing agency in West London who offer everything from website builds to digital marketing, events and PR. I have had the privilege of working on a variety of both small and large projects with interesting clients such as King’s College University, Cambridge University Press, MasterCard and Universal Publishing Production Music. It has been a valuable experience supporting multiple accounts some on a weekly basis others one off projects. I also had the opportunity… Show more Big Group is an independent marketing agency in West London who offer everything from website builds to digital marketing, events and PR. I have had the privilege of working on a variety of both small and large projects with interesting clients such as King’s College University, Cambridge University Press, MasterCard and Universal Publishing Production Music. It has been a valuable experience supporting multiple accounts some on a weekly basis others one off projects. I also had the opportunity to become a line manager and collaborate with a variety of marketing specialists, technical developers and senior stakeholders. My main role at the business has been to integrate SEO best practice, grow their search offering and manage all SEO accounts. Key responsibilities: • Accountable for the performance of all SEO accounts • Internal and external training seminars • Supporting sales pitches with analytical and technical advice • Creating proposals • Regularly producing website audits and recommendations • Creating bespoke strategies using a variety of analytics packages • Weekly status meetings • Organising team digital discussions • Regularly attending client meetings • Supporting the agency’s internal marketing strategy • Line management • Managing third party suppliers Show less Big Group is an independent marketing agency in West London who offer everything from website builds to digital marketing, events and PR. I have had the privilege of working on a variety of both small and large projects with interesting clients such as King’s College University, Cambridge University Press, MasterCard and Universal Publishing Production Music. It has been a valuable experience supporting multiple accounts some on a weekly basis others one off projects. I also had the opportunity… Show more Big Group is an independent marketing agency in West London who offer everything from website builds to digital marketing, events and PR. I have had the privilege of working on a variety of both small and large projects with interesting clients such as King’s College University, Cambridge University Press, MasterCard and Universal Publishing Production Music. It has been a valuable experience supporting multiple accounts some on a weekly basis others one off projects. I also had the opportunity to become a line manager and collaborate with a variety of marketing specialists, technical developers and senior stakeholders. My main role at the business has been to integrate SEO best practice, grow their search offering and manage all SEO accounts. Key responsibilities: • Accountable for the performance of all SEO accounts • Internal and external training seminars • Supporting sales pitches with analytical and technical advice • Creating proposals • Regularly producing website audits and recommendations • Creating bespoke strategies using a variety of analytics packages • Weekly status meetings • Organising team digital discussions • Regularly attending client meetings • Supporting the agency’s internal marketing strategy • Line management • Managing third party suppliers Show less



Razorfish

• United States
• Advertising Services
• 700 & Above Employee

• Senior SEO Engineer

  • Apr 2013 - Apr 2015

  Razorfish was owned by Publicis Groupe and is one of the largest interactive agencies in the world. My main account was Michelin, which is the largest SEO account ever owned by the agency. I have also had the opportunity to support clients such as DHL, Liz Earle, Ralph Lauren, ASDA, Argos, O2 and Tourism New Zealand. I led Michelin’s global SEO strategy for the build of their new desktop and mobile platforms developed for over 73 countries in over 30 languages. My role required me to work with… Show more Razorfish was owned by Publicis Groupe and is one of the largest interactive agencies in the world. My main account was Michelin, which is the largest SEO account ever owned by the agency. I have also had the opportunity to support clients such as DHL, Liz Earle, Ralph Lauren, ASDA, Argos, O2 and Tourism New Zealand. I led Michelin’s global SEO strategy for the build of their new desktop and mobile platforms developed for over 73 countries in over 30 languages. My role required me to work with a number of clients worldwide delivering detailed strategies and clear advice. Key responsibilities: • Regular travel to France for meeting client stakeholders and developers • Providing feedback at weekly status meetings to senior shareholders • Prioritising and managing work tasks • Collaborating with a variety of developers, suppliers and well-known agencies • Creating strategies based on analytics • Managing teams both in London and Paris • Delivering multi-lingual research, detailed web analytics, client strategies and delivering to tight deadlines • Acting as the consult on build for large scale projects • Writing SEO best practice guides, audits, presentations and POVs • Running workshops and seminars • Being measured on KPI’s for 15 key markets • Creating contracts and SOWs • Understanding all major search engines on a global scale including YouTube, Yandex, Baidu, Yahoo! Japan and many more • SEO tools include: Linkdex, Majestic SEO, Web Trends, Hitwise, Google Adwords, Google Trends, Google Analytics, Google and Bing Webmaster tools, Yandex Keyword Statistics, AT Internet, Screaming Frog, MOZ, Opensite Explorer, Cision, Gorkana and more Show less Razorfish was owned by Publicis Groupe and is one of the largest interactive agencies in the world. My main account was Michelin, which is the largest SEO account ever owned by the agency. I have also had the opportunity to support clients such as DHL, Liz Earle, Ralph Lauren, ASDA, Argos, O2 and Tourism New Zealand. I led Michelin’s global SEO strategy for the build of their new desktop and mobile platforms developed for over 73 countries in over 30 languages. My role required me to work with… Show more Razorfish was owned by Publicis Groupe and is one of the largest interactive agencies in the world. My main account was Michelin, which is the largest SEO account ever owned by the agency. I have also had the opportunity to support clients such as DHL, Liz Earle, Ralph Lauren, ASDA, Argos, O2 and Tourism New Zealand. I led Michelin’s global SEO strategy for the build of their new desktop and mobile platforms developed for over 73 countries in over 30 languages. My role required me to work with a number of clients worldwide delivering detailed strategies and clear advice. Key responsibilities: • Regular travel to France for meeting client stakeholders and developers • Providing feedback at weekly status meetings to senior shareholders • Prioritising and managing work tasks • Collaborating with a variety of developers, suppliers and well-known agencies • Creating strategies based on analytics • Managing teams both in London and Paris • Delivering multi-lingual research, detailed web analytics, client strategies and delivering to tight deadlines • Acting as the consult on build for large scale projects • Writing SEO best practice guides, audits, presentations and POVs • Running workshops and seminars • Being measured on KPI’s for 15 key markets • Creating contracts and SOWs • Understanding all major search engines on a global scale including YouTube, Yandex, Baidu, Yahoo! Japan and many more • SEO tools include: Linkdex, Majestic SEO, Web Trends, Hitwise, Google Adwords, Google Trends, Google Analytics, Google and Bing Webmaster tools, Yandex Keyword Statistics, AT Internet, Screaming Frog, MOZ, Opensite Explorer, Cision, Gorkana and more Show less



Flight Centre Travel Group

• Australia
• Travel Arrangements
• 700 & Above Employee

• SEO Executive

  • Mar 2012 - Mar 2013

  Flight Centre UK is the number one travel agency in Australia and a highly recognised high street travel chain within the UK. The company owns a network of different travel brands including FC First and Business, Round the World Experts, Corporate Traveller, Student Flights and My Adventure Store. I was hired to help Flight Centre UK develop and deliver their SEO strategies across all sites. Key responsibilities: • Daily analysis of organic traffic, rankings and back links using a… Show more Flight Centre UK is the number one travel agency in Australia and a highly recognised high street travel chain within the UK. The company owns a network of different travel brands including FC First and Business, Round the World Experts, Corporate Traveller, Student Flights and My Adventure Store. I was hired to help Flight Centre UK develop and deliver their SEO strategies across all sites. Key responsibilities: • Daily analysis of organic traffic, rankings and back links using a range of tools such as Google Analytics, Google & Bing Webmaster tools, Google Adwords, MOZ and Hitwise • Optimising content to be SEO friendly • Using SEO and analytics data to partner up with designers, developers, PPC managers, content managers and merchandisers to deliver strategies • Strategizing with senior directors • Ensure increases in organic traffic, engagement and conversion rates • Technical strategy development – everything from writing meta data, semantics, link strategies, URL’s, architecture, site crawling, migration and much more • Competitor research and analysis • Developing marketing campaigns • Working closely with PPC managers and supporting them with ad updates, strategy, reporting and research • Working with third party agencies and businesses • Developing offsite strategies Show less Flight Centre UK is the number one travel agency in Australia and a highly recognised high street travel chain within the UK. The company owns a network of different travel brands including FC First and Business, Round the World Experts, Corporate Traveller, Student Flights and My Adventure Store. I was hired to help Flight Centre UK develop and deliver their SEO strategies across all sites. Key responsibilities: • Daily analysis of organic traffic, rankings and back links using a… Show more Flight Centre UK is the number one travel agency in Australia and a highly recognised high street travel chain within the UK. The company owns a network of different travel brands including FC First and Business, Round the World Experts, Corporate Traveller, Student Flights and My Adventure Store. I was hired to help Flight Centre UK develop and deliver their SEO strategies across all sites. Key responsibilities: • Daily analysis of organic traffic, rankings and back links using a range of tools such as Google Analytics, Google & Bing Webmaster tools, Google Adwords, MOZ and Hitwise • Optimising content to be SEO friendly • Using SEO and analytics data to partner up with designers, developers, PPC managers, content managers and merchandisers to deliver strategies • Strategizing with senior directors • Ensure increases in organic traffic, engagement and conversion rates • Technical strategy development – everything from writing meta data, semantics, link strategies, URL’s, architecture, site crawling, migration and much more • Competitor research and analysis • Developing marketing campaigns • Working closely with PPC managers and supporting them with ad updates, strategy, reporting and research • Working with third party agencies and businesses • Developing offsite strategies Show less



People Insight

• United Kingdom
• Software Development
• 1 - 100 Employee

• Project Manager, SEO & Web Designer

  • May 2008 - May 2011

  I began working for People Insight as a part-time Project Assistant during my last year of University. Once I graduated I became a full-time employee and then quickly got promoted to become a Project Manager. Working in a small organisation I was able to get involved in lots of different areas of the business such as graphics, web design and SEO. I played a big part in achieving business targets and expanding the team. Key responsibilities: • Self-taught HTML, CSS, JQUERY and SEO… Show more I began working for People Insight as a part-time Project Assistant during my last year of University. Once I graduated I became a full-time employee and then quickly got promoted to become a Project Manager. Working in a small organisation I was able to get involved in lots of different areas of the business such as graphics, web design and SEO. I played a big part in achieving business targets and expanding the team. Key responsibilities: • Self-taught HTML, CSS, JQUERY and SEO through programming and graphic skills gained at university • Create and develop websites using Dreamweaver and CMS • Create and manage 360 feedback and opinion surveys • Managing multiple projects • Keeping to strict timescales and adapting projects for clients • Having good communication skills both on the phone, in person and by email • Managing translation work • Advising on best practice communications and technics to engage and maximise employee response rates • Collating confidential data and delivering analysis and reports • Help desk support • Creating and updating the company websites and microsites • Creating graphics using the Adobe Creative Suite packages Photoshop, Fireworks and Illustrator • Ensuring a firm position is held for the company website on Google, Bing and Yahoo organic search • Building client relationships and ensuring excellent customer service levels • Taking part in regular team meetings and providing colleagues with updates regarding business developments • Invoicing clients and paying suppliers Show less I began working for People Insight as a part-time Project Assistant during my last year of University. Once I graduated I became a full-time employee and then quickly got promoted to become a Project Manager. Working in a small organisation I was able to get involved in lots of different areas of the business such as graphics, web design and SEO. I played a big part in achieving business targets and expanding the team. Key responsibilities: • Self-taught HTML, CSS, JQUERY and SEO… Show more I began working for People Insight as a part-time Project Assistant during my last year of University. Once I graduated I became a full-time employee and then quickly got promoted to become a Project Manager. Working in a small organisation I was able to get involved in lots of different areas of the business such as graphics, web design and SEO. I played a big part in achieving business targets and expanding the team. Key responsibilities: • Self-taught HTML, CSS, JQUERY and SEO through programming and graphic skills gained at university • Create and develop websites using Dreamweaver and CMS • Create and manage 360 feedback and opinion surveys • Managing multiple projects • Keeping to strict timescales and adapting projects for clients • Having good communication skills both on the phone, in person and by email • Managing translation work • Advising on best practice communications and technics to engage and maximise employee response rates • Collating confidential data and delivering analysis and reports • Help desk support • Creating and updating the company websites and microsites • Creating graphics using the Adobe Creative Suite packages Photoshop, Fireworks and Illustrator • Ensuring a firm position is held for the company website on Google, Bing and Yahoo organic search • Building client relationships and ensuring excellent customer service levels • Taking part in regular team meetings and providing colleagues with updates regarding business developments • Invoicing clients and paying suppliers Show less