Experience

The Robert Bobb Group, LLC

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Communications Consultant

  • Jan 2015 - Present

  Government contractor in the area of crisis communications, strategic marketing and press releases. Developed and executed a comprehensive long-term and proactive communications marketing and branding strategy for clients, which were consistent with the strategic goal, plans and aspirations of company’s leadership. Provides leadership drive and vision of the clients strategic and integrated marketing and communications functions including management and direction of the staff while ensuring compliance to regulations. Execute crisis management, communication and public relations needs for clients to include tracking and following up on all aspects of presentations. Proven track record of partnering with clients to build their social influencer relationship through targeted research combined with the development of an ongoing PR marketing and business strategy. Plan and implement communications campaigns, liaising with other departments, writing press releases, analyzing media coverage, managing the production of publicity material, organizing events, commissioning marketing research and handle all crisis situations. Develop content for social media brand, including managing editorial calendar, writing content and guiding the development of visuals and platforms including Twitter, Instagram, and Facebook. Produce monthly social media analysis reports defining metrics to measure success and determine key performance indicators related to audience development and brand awareness. Daily management and coordinate media requests, media interviews, and public inquiries. Engage in press releases, news announcement emails and external communications. Execute and Administer Communications-related accounts and invoicing. Challenge the team to theorize and continually produce advanced ways for the department to develop entertainment and increase engagement to supersede previous year by 45%.



Aflac

• Insurance
• 1 - 100 Employee

• Licensed Insurance Agent

  • Apr 2005 - Jan 2015

  Supplemental Health Insurance Sales... Supplemental Health Insurance Sales...



DC Housing Authority

• United States
• Real Estate
• 200 - 300 Employee

• Director of Public Affairs and Communications

  • Sep 2001 - Feb 2003

  Coordinated all agency protocol requirements and ceremonies to include stakeholder and VIP meet and greets as the Agency’s spokesperson. Interacted with District and Federal government officials (HUD) on matters pertaining to maintaining and increasing the stock of quality affordable and public housing in the District of Columbia through the Hope 6 program. Developed a diverse group four senior level communication professionals into a cohesive team focused on achieving the goals and objectives of the Agency. Ensured organizational structure and employee development programs were consistent with private sector best practices. Outlined and communicated a departmental plan of actions that included a detailed roadmap geared towards achieving Agency milestones. Executed the communications budget to include planning for employee development initiatives that included professional training linked to the achievement and demonstration of core competencies, travel and bonus programs.



Minkus & Dunne Communications

• Managing Director

  • Jan 2000 - Sep 2001

  Managed an eight-figure budget and three account supervisors. Increased new business inventory by more than 65% in the first year, primarily in the information systems and government. Implemented employee professional development programs to ensure employee skills sets were maintained and enhanced. Ensured all employees were treated equally in accordance with all applicable equal opportunity and equal access laws. Supervised product roll-out campaigns, trade show collateral and events management. Conducted media training seminars and provided advice for executive level staff of our clients. Managed the production of all written and audio/visual content for client projects.



DC General Hospital

• VP of Marketing & Public Affairs

  • Jun 1997 - Nov 2000

  Managed four senior level managers as the DC General Hospital Government Liaison and Spokesperson. Provided oversight as the Vice President for Marketing and Public Affairs to the Physical Security, Facilities Management, Transportation, Patient Advocates Office and Environment Services Departments. Directed the operations of the Hospital security team that included personnel performance measures, hiring, disciplinary actions, training and cross-agency cooperation to include joint training with the DC Department of Corrections and emergency management drills. Instituted the “Crash Team”, a proactive group of health care professionals and hospital staff to plan for and respond to potential hospital and community events and emergencies. Developed and coordinated the first inter-agency District-wide immunization and dental screening drive and community outreach program that included the DC Public Schools, DC Police and Fire Departments, and the DC Department of Health, resulting in over 500 children receiving immunizations and dental screenings. Developed, wrote and disseminated all press releases and senior executive talking points. Advised executive staff on major public relations issues. Responded to all media requests. Evaluated Hospital community outreach programs and supervised the work of subordinate marketing and public affairs staff.