Lenn Nilsson

Sales Manager at Direkt Chark AB
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Contact Information
us****@****om
(386) 825-5501
Location
Sweden, SE
Languages
  • English Full professional proficiency
  • German Limited working proficiency

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Bio

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Experience

    • Sweden
    • Food Production
    • 1 - 100 Employee
    • Sales Manager
      • Nov 2018 - Present

      With pioneering ideas, highly skilled employees, and a vision to become a successful charcuterie company, Direkt Chark started in 2005, under its current ownership. Now as then, the basic idea is that through high competence, smart purchasing, efficient organization, efficient logistics and a modern manufacturing process, we can offer good charcuterie products at a favourable price. Today, we are a large and successful charcuterie company that not only invests in refining the already excellent products, but also in becoming the best partner for Swedish food trade, when it comes to charcuterie products. Direkt Chark AB is a subsidiary of Erik Thun AB, which operates within Aircraft Leasing, Shipping, Chark and Ship Agency. The group has sales of about 1.5 billion and about 600 employees. Direkt Chark AB develops, markets and produces charcuterie products under the Delikat brand as well as under private label. The company has a turnover of about 200 million and employs close to 50 co-workers, with headquarters and a factory in Gothenburg. Main responsibilitys: # Responsible for profit and loss within the total sales for the company. ( Turnover approx 200MSEK) # Responsible for develop, implement and folllow up the salesplan. # Responsible for driving the salesprocess within the organization as well as externally to create profitable growth and increased marketshare. # Responsible for channel and price strategy as well as creating the strategic salesplan for the company. # Responsible for the lead and coaching of the sales team with 6 committed empolyees ( KAM, Custumerservice, salesreps) and over time external salescompanys. #Responsible for all negotiations with custumers and key accounting for the main custumers. " Part of the management team for the company. Show less

    • Sweden
    • Retail
    • 1 - 100 Employee
    • CEO and Sales Manager
      • Aug 2017 - Mar 2018

      Pluto Produkter is a Swedish company since 1996 based in Gothenburg that design, produces, sells and distributes interior decoration and gift products to 29 countries all over the world. At present the range consist of more than 900 articles and Pluto launch two bigger news collections and about 100 new products per year Main responsibility's: # Operational management - Responsibility for the whole and that initiatives being held together and driven in line with strategy and budget. # Sales - Overall responsible for planning, implementation and follow-up of sales activities, customer relationship, sales strategy and working methods as well as processes. # Budget and Performance Responsibility - Responsibility for setting budget and achieving this as well as following up. # Organization and staff - Ensuring resources, skills development, employee involvement and development as well as managing and distributing work. #Strategy - Create, run and implement strategies to achieve the set business goals. # Customer and Negotiation Responsibility - Negotiate and deal with Central Customers, Distributors and Agents, etc. # Other responsibilitys - Purchase, Forecasting, Offering, Export Markets, Trade Fairs, Reporting to Board members. Show less

    • Sweden
    • Retail Health and Personal Care Products
    • 1 - 100 Employee
    • Business Development Manager / Affärsutvecklare
      • Apr 2016 - Jul 2017

      Octean AB is a family owned company that markets and sells medical devices, dietary supplements, skin care products and products for animals to self-care market within the Nordic countries. The product portfolio comprises both international licensed brands as own brands. The products are marketed and sales through health food stores, pharmacies, animal stores, veterinarians and internet. Main mission for the roll: Responsible for developing the strategic business plan and execution to secure a profitable growth according to the company’s key values and Vision. Main responsibilities: # Responsible for developing, implement and follow up the company business model. # Overall responsible for the sales and budget process including follow-up/kpi`s, forecast, and action plans. # P&L responsible for total sales and earnings. (Turnover approx. 40 MSEK) # Responsible for price – and channel strategy. # Responsible for implementing processes and create an effective, high performance and lean organisation. (8 employees) # Brand manager for the animal product line. # Key account manager for the internet channel. # Country Manager for the Danish market. # Responsible for all negotiations with customers and suppliers. Member of the management team. Show less

    • Sweden
    • Food and Beverage Services
    • 1 - 100 Employee
    • VD/CEO
      • Jan 2015 - Mar 2016

      Privab consists of 6 holding companies, which also is wholesalers and have a turnover of 1 billion SEK in 2014 with about 250 employees. Privab Grossisterna AB operates and develops the nationwide Pick & Mix concept “GottMix” in about 400 grocery stores and owns the store concept “MyWay” with about 160st affiliated member stores. The central function also accommodate functions as purchasing and assortment, nationwide key customers, marketing, sales, IT and support, finance and category development. Main mission for the role: Total responsibility to simplify the wholesaler`s living and creating the best business conditions for the holding companies to increase sales and profitability. Main responsibilities: # Coordinate and centre the central functions within the company to Gothenburg and create an efficient and high-performance organization that delivers the goals by clear objectives and continuous follow up. # Take Privab to the next level by developing a common approach and establishing a long-term business plan for Privab as one company within all employees and wholesalers. # Develop the channel and pricing strategy, business models and processes to create growth through convenience stores, nationwide customers, new channels and retail sector. # Ensure the right conditions from suppliers and partners by improving the purchasing process and regulation of the central agreements. # Responsible for the overall P & L as well as lead and develop 18 st direct reports. Show less

    • Sales Director Sweden
      • Oct 2013 - Dec 2014

      Wallvision is a growth oriented company within the wallpaper category with the ambition to create beautiful homes for consumers around the world. Our four premium brands are - Cole & Son, Boråstapeter, Eco Wallpaper and Mr Perswall Main responsibilities: # Total P&L for WA largest businessarea Sweden with a turnover of 300 MSEK ( net sale) # 8 direct report sales reps # KAM for all Central negotiations # Channel - Custumer strategies # Develop and implement the salesplan for Sweden. # Sales meetings 7 times a year Show less

    • Finland
    • Manufacturing
    • 700 & Above Employee
    • Sales Manager External Retail
      • Apr 2009 - Sep 2013

      Fiskars Corporation is the oldest company in Finland, founded 1649 and noted at Helsinki stock exchange. Fiskars have a turnover of app. 900 MEUR and 3500 employees. Fiskars have three business areas; Garden, Home and Outdoor. With brands like Fiskars, iittala, Hackman, Rörstrand, Höganäs Keramik, Gerber and Buster boats, they keep a leading position Main responsibilities: ( some part of time) # Total P&L for external retail sales in Sweden, turnover 150 MSEK ( net sale) # Total of 9 direct report, 7 sales reps, 1 KAM, 1 Salescoordinator plus dotted line to CS. # KAM for all Central negotiations # Channel - Custumer strategies # Develop and implement the salesplan for Sweden. # Develop and implement the Shop in Shop plan for Sweden. # Sales meetings 5 times a year Show less

    • Sweden
    • Consumer Goods
    • 700 & Above Employee
    • Regional Sales Manager DVH
      • May 2006 - Mar 2009

      Leaf Sweden is the leading sugarconfectionary company in Sweden with strong brands as Läkerol, Malaco, Ahlgrensbilar. Main responsibilities: # P&L for sale to all grocery stores within Western Region, turnover 400 MSEK ( net sale) # 8-12 direct report salesreps during the time. # Responsible for the total marketshare development within the region. # Develop and implement a salesplan for the region. # Sales meetings 5 times a year Leaf Sweden is the leading sugarconfectionary company in Sweden with strong brands as Läkerol, Malaco, Ahlgrensbilar. Main responsibilities: # P&L for sale to all grocery stores within Western Region, turnover 400 MSEK ( net sale) # 8-12 direct report salesreps during the time. # Responsible for the total marketshare development within the region. # Develop and implement a salesplan for the region. # Sales meetings 5 times a year

    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Key Account Manager
      • Jan 2005 - Apr 2006

      Nestlé Sweden is a part of the Worlds largest food company Nestlè with strong brands as Nescafè, Zoegas, Kit Kat, After Eight, Nestlè, Cheerios, Findus. Main responsibilities: # Total P&L for all sales to Coop Sweden, turnover 150 MSEK ( net sale) # To drive and develop the business with Coop Sweden ( including DDF and Nordic), with focus on sustainable and profitable qrowth.# Responsible for all custumer negotiations for Sweden and partly Coop Norden. # Develop, set and imlement strategies and tactics to reach short- and long term targets. Show less

    • Regional Sales Manager SVH
      • May 2002 - Dec 2004

      Nestlé Sweden is a part of the Worlds largest food company Nestlè with strong brands as Nescafè, Zoegas, Kit Kat, After Eight, Nestlè, Cheerios, Findus.Main responsibilities: # P&L for sale to all convenience stores in Sweden # 7 direct report salesreps. # Responsible for the total marketshare development within Sweden # Develop and implement a salesplan for the region. # Sales meetings 5 times a year

    • Sales Representative
      • May 1998 - Apr 2002

      Nestlé Sweden is a part of the Worlds largest food company Nestlè with strong brands as Nescafè, Zoegas, Kit Kat, After Eight, Nestlè, Cheerios, Findus Main responsibilities: # To drive and develop the business with grocery stores within districts in Western Region, with focus on sustainable and profitable qrowth.

    • Marketing and Sales Manager
      • May 1997 - Apr 1998

      David Bagare is a part of the Brödmästargruppen owned by the Pågen Group. Main responsibilities: # P&L for all sale to grocery stores within Western Region, turnover 60 MSEK ( net sale) # 11 direct report salesreps/distributurs. # Responsible for the total marketshare development within the region. # KAM for all custumer negotiations. # Develop and implement a salesplan for the region. David Bagare is a part of the Brödmästargruppen owned by the Pågen Group. Main responsibilities: # P&L for all sale to grocery stores within Western Region, turnover 60 MSEK ( net sale) # 11 direct report salesreps/distributurs. # Responsible for the total marketshare development within the region. # KAM for all custumer negotiations. # Develop and implement a salesplan for the region.

    • Sales Representative
      • Feb 1995 - Apr 1997

      Again is a leading salecompany within confectionary with strong brands as Wrigleys, Fishermans Friend, Ferrero, Lindt, Bassets. Main responsibilities: # To drive and develop the business with speciallity retail stores and wholesalers within the districts, with focus on sustainable and profitable qrowth. (400 stores) Again is a leading salecompany within confectionary with strong brands as Wrigleys, Fishermans Friend, Ferrero, Lindt, Bassets. Main responsibilities: # To drive and develop the business with speciallity retail stores and wholesalers within the districts, with focus on sustainable and profitable qrowth. (400 stores)

Education

  • IHM Business School
    IHM Business Management is an independent certification training within DIHM Marketeconomy program
    2014 - 2015
  • Economy gymnasium, Elof Lindälvsskolan Kungsbacka
    Economy
    1989 - 1991
  • IHM Business School
    IHM Diploma in Business Administration, Operations Management
    2016 -

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