Lenka Koppova
Marketing Therapist for Health and Wellbeing Professionals at Lenka Koppova - Marketing Consultant- Claim this Profile
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Danielle Hone
Lenka has the ability to make marketing simple for the marketing phobic. She takes the time to understand what your business is, what you want to achieve, and which areas of marketing you feel you need help with. She plays to your strengths and encourages you to market in your own way. Although she is clearly proficient in the intricacies of marketing, she doesn't overwhelm you. She's your supportive friend, keeping an eye on what you are doing and making suggestions for simple tweaks to improve results. I can highly recommend working with Lenka, especially for those of us in the health and wellbeing industry, as you have the opportunity to make use of both her marketing knowledge and her own personal interest in this sector.
Lynda Shaw PhD
Marketing and I don't get on very well. In fact I really dislike it. After years of struggling I hired Lenka's services to help me. Thank goodness I did. Lenka makes marketing manageable and effective. And that's the best outcome you can wish for. I thoroughly recommend Lenka Koppova's work. Thank you!
Kalai Short
"Lenka delivered a thorough and easy to follow social media training session for our members. She was very knowledgeable and put us all at ease during the training. She has vast amounts of experience working with charities and not for profit organisations, so when we were looking for a consultant to help us with our Communications Strategy, I had no doubt that Lenka would be perfect for the job. Lenka started off by conducting a thorough audit of our communications work (eg. social media, website and reporting) and made some great suggestions on areas that we could improve. She was always on hand to answer any of my questions and if I felt stuck, would help find ways to move forwards with our communications work. As a result, our communications is more focussed enabling us to reach our target audience more effectively. I thoroughly recommend Lenka if you are looking for marketing support and to help grow and develop your communications function." - Kalai Short PCVS Communications Lead
Danielle Hone
Lenka has the ability to make marketing simple for the marketing phobic. She takes the time to understand what your business is, what you want to achieve, and which areas of marketing you feel you need help with. She plays to your strengths and encourages you to market in your own way. Although she is clearly proficient in the intricacies of marketing, she doesn't overwhelm you. She's your supportive friend, keeping an eye on what you are doing and making suggestions for simple tweaks to improve results. I can highly recommend working with Lenka, especially for those of us in the health and wellbeing industry, as you have the opportunity to make use of both her marketing knowledge and her own personal interest in this sector.
Lynda Shaw PhD
Marketing and I don't get on very well. In fact I really dislike it. After years of struggling I hired Lenka's services to help me. Thank goodness I did. Lenka makes marketing manageable and effective. And that's the best outcome you can wish for. I thoroughly recommend Lenka Koppova's work. Thank you!
Kalai Short
"Lenka delivered a thorough and easy to follow social media training session for our members. She was very knowledgeable and put us all at ease during the training. She has vast amounts of experience working with charities and not for profit organisations, so when we were looking for a consultant to help us with our Communications Strategy, I had no doubt that Lenka would be perfect for the job. Lenka started off by conducting a thorough audit of our communications work (eg. social media, website and reporting) and made some great suggestions on areas that we could improve. She was always on hand to answer any of my questions and if I felt stuck, would help find ways to move forwards with our communications work. As a result, our communications is more focussed enabling us to reach our target audience more effectively. I thoroughly recommend Lenka if you are looking for marketing support and to help grow and develop your communications function." - Kalai Short PCVS Communications Lead
Danielle Hone
Lenka has the ability to make marketing simple for the marketing phobic. She takes the time to understand what your business is, what you want to achieve, and which areas of marketing you feel you need help with. She plays to your strengths and encourages you to market in your own way. Although she is clearly proficient in the intricacies of marketing, she doesn't overwhelm you. She's your supportive friend, keeping an eye on what you are doing and making suggestions for simple tweaks to improve results. I can highly recommend working with Lenka, especially for those of us in the health and wellbeing industry, as you have the opportunity to make use of both her marketing knowledge and her own personal interest in this sector.
Lynda Shaw PhD
Marketing and I don't get on very well. In fact I really dislike it. After years of struggling I hired Lenka's services to help me. Thank goodness I did. Lenka makes marketing manageable and effective. And that's the best outcome you can wish for. I thoroughly recommend Lenka Koppova's work. Thank you!
Kalai Short
"Lenka delivered a thorough and easy to follow social media training session for our members. She was very knowledgeable and put us all at ease during the training. She has vast amounts of experience working with charities and not for profit organisations, so when we were looking for a consultant to help us with our Communications Strategy, I had no doubt that Lenka would be perfect for the job. Lenka started off by conducting a thorough audit of our communications work (eg. social media, website and reporting) and made some great suggestions on areas that we could improve. She was always on hand to answer any of my questions and if I felt stuck, would help find ways to move forwards with our communications work. As a result, our communications is more focussed enabling us to reach our target audience more effectively. I thoroughly recommend Lenka if you are looking for marketing support and to help grow and develop your communications function." - Kalai Short PCVS Communications Lead
Danielle Hone
Lenka has the ability to make marketing simple for the marketing phobic. She takes the time to understand what your business is, what you want to achieve, and which areas of marketing you feel you need help with. She plays to your strengths and encourages you to market in your own way. Although she is clearly proficient in the intricacies of marketing, she doesn't overwhelm you. She's your supportive friend, keeping an eye on what you are doing and making suggestions for simple tweaks to improve results. I can highly recommend working with Lenka, especially for those of us in the health and wellbeing industry, as you have the opportunity to make use of both her marketing knowledge and her own personal interest in this sector.
Lynda Shaw PhD
Marketing and I don't get on very well. In fact I really dislike it. After years of struggling I hired Lenka's services to help me. Thank goodness I did. Lenka makes marketing manageable and effective. And that's the best outcome you can wish for. I thoroughly recommend Lenka Koppova's work. Thank you!
Kalai Short
"Lenka delivered a thorough and easy to follow social media training session for our members. She was very knowledgeable and put us all at ease during the training. She has vast amounts of experience working with charities and not for profit organisations, so when we were looking for a consultant to help us with our Communications Strategy, I had no doubt that Lenka would be perfect for the job. Lenka started off by conducting a thorough audit of our communications work (eg. social media, website and reporting) and made some great suggestions on areas that we could improve. She was always on hand to answer any of my questions and if I felt stuck, would help find ways to move forwards with our communications work. As a result, our communications is more focussed enabling us to reach our target audience more effectively. I thoroughly recommend Lenka if you are looking for marketing support and to help grow and develop your communications function." - Kalai Short PCVS Communications Lead
Credentials
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LinkedIn Video Marketing for Personal and Brand Pages
LinkedInJul, 2018- Oct, 2024 -
How to Rock Social Media
LinkedInOct, 2016- Oct, 2024
Experience
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Marketing Therapist for Health and Wellbeing Professionals
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Jan 2022 - Present
I help Coaches and Health & Wellbeing Professionals understand how marketing works, so they can build businesses that support their dream life.I guide them on their marketing journey, from marketing overwhelm to marketing joy.It doesn’t matter if you’re just starting out and need to find your footing in the business and marketing gameOR If you’ve been helping clients for a while, but still feel that your business is not taking off as it should.Every business is different, but every business needs some marketing & sales essentials!Let me show you what #MarketingEssentials YOU need for YOUR business to grow. Show less
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Organic Marketing Strategist and Trainer
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Mar 2021 - Present
I help small business owners understand how to use organic marketing to grow their business (without feeling overwhelmed by it) in a way that sustains their business long term.HOW CAN I HELP YOU?Are you trying to do everything in your marketing?Does this sound like you?You are spending hours coming up with social media posts for several different platforms, trying to keep up with stories, writing articles, creating videos, appearing on people’s shows, and experimenting with email marketing and much more...You are exhausted and overwhelmed!You struggle to stay consistent with your content, emails, and marketing posts and then get cross with yourself. You feel you are letting yourself down. Every time you think of a new service, you dread all the marketing activity you have been told you should be doing and get disheartened. You might even wish you could outsource your marketing. I’m here to give you permission to stop trying to be everywhere at once. To say you don’t have to pay attention to everything everyone else is doing and compare your efforts to theirs. When you work with me, we work on one thing at a time. One message, to one person. It’s more manageable, less overwhelming - and a lot more effective. You won’t want to outsource anymore. You will find the way that works for you. I will give you the tools to explore and develop a roadmap for your marketing, and if you want me to, I can be your guide.You will attract your ideal clients to you by sharing your personality and establishing yourself as an expert. You don’t want to be tied down by your marketing. I’ll show you how to make it fun and easy, while getting you the results you need. Show less
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Social Media Marketing Consultant
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Jan 2016 - Mar 2021
As a business owner, you have hands full with running your business. Making sure everything is taken care of and that you’re providing the best possible services. Marketing isn’t on the top of your priorities. You know you have to do it, but where to find the time for it?I am here to help small local businesses to navigate through the world of digital marketing. After working for several agencies I’ve decided to do things differently. Focus on client’s needs first and truly listen to their audiences! Show less
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Cambridge Social Media
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United Kingdom
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Advertising Services
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Founder
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Mar 2017 - Present
Cambridge Social Media is a community dedicated to helping businesses leverage social media marketing. CSM is created to help freelancers, small business owners and entrepreneurs in Cambridge and beyond. We carry out different forms of training and knowledge sharing sessions to help you navigate the world of social media, grow your businesses and achieve your marketing goals. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘄𝗲 𝗼𝗳𝗳𝗲𝗿? 🤝 Weekly Facebook Live Sessions on our Facebook Group (1-hour session). 🤝 Monthly In-person Meet-ups in Cambridge (Currently suspended due to COVID-19). 🤝 A yearly 2-day Cambridge Social Media Day (Information to be announced soon for 2021). 🤝 Fortnightly #GetSmartSocial Newsletter packed with social media news, blogs, and resources. Show less
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CambridgeSpace
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United Kingdom
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Retail Office Equipment
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Co-Founder
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Oct 2016 - Oct 2019
CambridgeSpace is a co-working space offering a home to creative and social entrepreneurs, freelancers and small business owners. Aside from running all social media activities, I'm also taking care of CambridgeSpace members and making sure we provide the best possible support to their business. CambridgeSpace is a co-working space offering a home to creative and social entrepreneurs, freelancers and small business owners. Aside from running all social media activities, I'm also taking care of CambridgeSpace members and making sure we provide the best possible support to their business.
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Our Social Times
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Community Manager
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Sep 2015 - May 2016
I was the hands-on person engaging with clients' audiences on social networks every day. Working for B2B and B2C clients of all sizes from many different industries (pharma, manufacturing, FMCG, media & advertising, etc.). - connecting with potential customers and influencers - focused on growing the overall brand community - social customer service - responding to queries and providing guidance as necessary - curating engaging and relevant content to educate and entertain the community - managing the content publishing schedule for specific social platforms Show less
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Social Media Manager & Community Manager
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Jul 2014 - Dec 2015
- Managing and maintaining localsecrets' social media accounts (Twitter, Facebook, LinkedIn, Google Plus, Instagram & Pinterest). - Creating and executing social media strategy for both localsecrets & clients; examining strengths and weaknesses of the current strategy. - Writing regular blog posts about social media marketing (with a focus on small business needs). - Creating new images and graphics for social media posts (mainly using free online tool Canva). - Using social media management tools like Sprout Social, Social Bro and Buffer. - Focus on engagement and brand-building. - Community Manager for over 20 SMBs in the food & retail industry (Twitter, Facebook). - Completing monthly reports for both localsecrets & all clients with a focus on growing audience and engagement. - Maintaining strong relationships with clients, ensuring regular contact is made. Show less
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Grow3 Limited
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United Kingdom
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Advertising Services
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Marketing and Business Development Intern
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Feb 2014 - Jul 2014
- Client focus: Performing Market Research and preparing Service Strategy for Market Entry – company and sector specific secondary research; Database maintenance; Writing value propositions/campaign messaging. - Project planning and monitoring in connection with deadlines. - Supporting Content Marketing & Social Media strategy creation (e.g. Twitter, Facebook, LinkedIn). - Involvement in an international team. - Working on joint projects with business partners (e.g. Maynard Leigh). - Human Resources Assistant - CV reviews, selection of suitable applicants, communication with selected applicants, scheduling interviews. Preparing statistics and analysis of internship applications. Show less
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PeoplePoint s.r.o.
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Czechia
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Human Resources Services
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1 - 100 Employee
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Marketing Specialist, PR
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Mar 2013 - May 2014
- preparation and implementation of a marketing strategy with a focus on online marketing, specifically on webdesign, SEO and social media marketing - copywriting, maintenance of social media accounts (Facebook, Twitter, LinkeIn). - preparation and implementation of a marketing strategy with a focus on online marketing, specifically on webdesign, SEO and social media marketing - copywriting, maintenance of social media accounts (Facebook, Twitter, LinkeIn).
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Web-4-all
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Czechia
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Technology, Information and Internet
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Marketing Consultant, Junior account manager
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Jul 2013 - Dec 2013
- working in the field of Internet marketing - web design, SEO, social media marketing, etc. - dealing with clients, actively seeking and recruiting new clients - collaboration in processes of design and implementation web pages, managing facebook profiles and campaigns, consultancy about optimization texts for SEO, etc. - working in the field of Internet marketing - web design, SEO, social media marketing, etc. - dealing with clients, actively seeking and recruiting new clients - collaboration in processes of design and implementation web pages, managing facebook profiles and campaigns, consultancy about optimization texts for SEO, etc.
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Journalist, editor and photographer
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Jan 2011 - Dec 2013
- work as a reporter, editor and photographer- own initiative in searching topics, actual issues and their processing, creation articles according to specification, participating in press conferences, interviews, questionnaires, etc. - longer term development of magazine - image creation, readership, advertising, interest, novelty, etc.
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Editor in Chief
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Sep 2012 - Aug 2013
Activity in the student magazine Helena v krabici - www.helenavkrabici.upol.cz- coordination of all activities in the magazine - leading group of "younger" editors (selection and entering of work, complex control - the fulfillment of obligations and quality of work, mentoring and support for new editors/redactors)- administration, economic cover of civic association Helena v krabici, o.s.- administrative duties (communication with the authorities, with the leadership of FF UP overarching the magazine and other external suppliers), accounting and financial management of the association. Show less
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Shadow at GE Money Bank
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Jan 2013 - Apr 2013
- participation in meetings and discussions selected managers at GE. Shadowing their labor and management negotiations, obtaining information about operations and business of Team Leaders. - focus on customer services and social communication. - participation in meetings and discussions selected managers at GE. Shadowing their labor and management negotiations, obtaining information about operations and business of Team Leaders. - focus on customer services and social communication.
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Junior recruitment manager - HR consultant
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Aug 2012 - Mar 2013
- active search and selection of suitable candidates for the required job positions - individual realization of job interviews - management and processing records of each of the candidates and completed tenders, care for assigned clients - active search for new job opportunities – new firms to contact and establish cooperation - routine personnel administration - training trainees - an explanation of an HR (job description), initial training of working with the system used by our firm, as well as with other internal databases and used tools. Show less
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Education
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2013 - 2014
Loughborough University
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2012 - 2014
Univerzita Palackého v Olomouci, Filozofická fakulta
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2009 - 2012
Univerzita Palackého v Olomouci, Filozofická fakulta
Bc. (bachelor)
Community
