Lenka Lužbetáková

Senior CRM Manager at refurbed
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Contact Information
us****@****om
(386) 825-5501
Location
Vienna, Vienna, Austria, AT

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Bio

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Experience

    • Austria
    • Retail
    • 100 - 200 Employee
    • Senior CRM Manager
      • Apr 2022 - Present

      Vienna, Austria

    • Austria
    • Financial Services
    • 1 - 100 Employee
    • CRM Manager
      • Jan 2020 - Mar 2022

      Vienna Planned and executed customer retention campaigns across multiple channels for B2B and B2C target groups worldwide. Created, managed & optimized email campaigns. Promoted customer loyalty and engagement in different customer segments. Drove email marketing automation.

    • Germany
    • Real Estate and Equipment Rental Services
    • 100 - 200 Employee
    • CRM Manager
      • May 2018 - Aug 2019

      Berlin Area, Germany Developed a concept of automated email and SMS marketing communication. Created, executed and analyzed email campaigns. Created a communication flow of chatbot. Established a smooth and quality-oriented process of campaign planning and creation. Provided different ways of collecting customers' feedback.

    • Czechia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Email Marketing Specialist
      • Oct 2016 - Apr 2018

      Prague, The Capital, Czech Republic Coordinated and monitored email and SMS marketing campaigns. Moved the sending of transactional emails from old to the new system. Implemented new personalization features for customized email communication. Cooperated with a graphic designer and a copywriter on new email marketing campaign development to improve lead generation. Performed A/B testing, database segmentation and did set up follow-up campaigns. Regularly reported, tracked and analyzed the performance of executed… Show more Coordinated and monitored email and SMS marketing campaigns. Moved the sending of transactional emails from old to the new system. Implemented new personalization features for customized email communication. Cooperated with a graphic designer and a copywriter on new email marketing campaign development to improve lead generation. Performed A/B testing, database segmentation and did set up follow-up campaigns. Regularly reported, tracked and analyzed the performance of executed campaigns Worked with the system SmartEmailing Show less

    • Czechia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Email Marketing Consultant
      • Dec 2015 - Oct 2016

      Prague, The Capital, Czech Republic Presented the product to potential clients and provided consulting services in email strategy creation. Analyzed email campaigns and provided customer service to corporate clients. Reported results of email campaigns for internal and external use. Actively monitored and tested trends of e-mail marketing. Closely cooperated with the development team. Worked with the system Mailforce

Education

  • Slovak University of Agriculture in Nitra
    Master's degree, Business and economics
    2013 - 2015
  • Latvian University of Agriculture in Jelgava
    Economics
    2014 - 2014
  • Slovak University of Agriculture in Nitra
    Bachelor's degree, Regional development
    2010 - 2013

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