Leni Vu

Assistant Director, Communications and Advocacy at Australian Energy Regulator
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Sydney Area, AU
Languages
  • Vietnamese Professional working proficiency
  • English Native or bilingual proficiency

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Bio

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Experience

    • Australia
    • Government Administration
    • 100 - 200 Employee
    • Assistant Director, Communications and Advocacy
      • Nov 2021 - Present

    • Australia
    • Financial Services
    • 700 & Above Employee
    • Marketing and Communications Manager
      • Nov 2019 - Dec 2021

    • Australia
    • Financial Services
    • 1 - 100 Employee
    • Head of Brand and Marketing
      • Jul 2019 - Nov 2019

    • Australia
    • Financial Services
    • 1 - 100 Employee
    • Marketing and Communications Manager
      • May 2017 - May 2019

      In this highly diverse role, I work across external and internal communications, PR and media relations, marketing and social media. The essence of my role is about story-telling - to produce content and assets that have a grounded purpose and inspire. The concept of Superannuation is a hard product to 'sell' to the masses, particularly the younger audiences who are more disengaged when it comes to a future that seems so far away. The strategy here is to be creative yet factual through the use of various mediums that talk to the various facets of life (and tie it in with the product of super). It's a challenging gig but extremely rewarding when it comes to delivering content to audiences which they find informative, educational, and entertaining.

    • Australia
    • Financial Services
    • 400 - 500 Employee
    • Corporate Communications Specialist
      • Apr 2016 - May 2017

      In a very specialised role in corporate communications, I had a lot of exposure to the media which I collaborated with to offer stories, angles and whitepapers. It was a very PR and media relations - centric role that built up my confidence in understanding the media and journalist's audiences to deliver content that was highly engaging and topical to the public. In a very specialised role in corporate communications, I had a lot of exposure to the media which I collaborated with to offer stories, angles and whitepapers. It was a very PR and media relations - centric role that built up my confidence in understanding the media and journalist's audiences to deliver content that was highly engaging and topical to the public.

    • United States
    • Financial Services
    • 700 & Above Employee
    • Associate Director, PR & Communications
      • May 2014 - Apr 2016

      I have a wide and varied role at Fitch which includes Media Relations, PR, Internal and External Communications, Events Management, Ratings, Publishing and Editing. As a global organisation, I also perform these functions within the Asia-Pacific region. As both the Editor and Publisher for Australia, I over-see Fitch's external communications and press releases from start to end. I successfully manage Fitch's PR activities by delivering and promoting its valuable products and opinions to investors and the wider public through the press and other media channels. This is further supported by managing Fitch's events and sponsorship activities.

    • Australia
    • IT Services and IT Consulting
    • 500 - 600 Employee
    • Marketing and Communications Specialist
      • Jan 2013 - May 2014

      A key part of my role is to implement Canon's PR strategy in-house. A key part of my role is to implement Canon's PR strategy in-house.

    • Australia
    • Government Administration
    • 700 & Above Employee
    • Media and Communications Officer
      • Nov 2012 - Jan 2013

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR Account Executive
      • Feb 2012 - Nov 2012

      Specialising in Technology and Education, I work on a diverse portfolio of clients from assistive technologies, learning platforms, online video platforms, school / office to home communication systems and digital publishing. With a strong track record in media relations, I successfully source and secure positive coverage opportunities for clients, writing and preparing press releases, case studies, opinion / comment pieces, soundbites and have written published articles for popular trade publications.

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations and Public Affairs - Paid Intern
      • Nov 2011 - Feb 2012

    • United Kingdom
    • Staffing and Recruiting
    • 1 - 100 Employee
    • External Communications & Public Affairs Practice Team Assistant
      • Sep 2011 - Nov 2011

    • Armed Forces
    • 700 & Above Employee
    • Aircrafts Woman
      • Mar 2007 - Jun 2011

Education

  • UNSW
    Master’s Degree, Master of Journalism and Communications
    2014 - 2016
  • University of Wollongong
    Bachelor of Commerce, Public Relations
    2008 - 2011

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