Experience

Intraloop
• United States
• Software Development
• 1 - 100 Employee
• Product Marketing

  • Mar 2022 - Present


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Marketing Consultant | Brand + Content

  • Aug 2021 - Mar 2022

  • Worked in both the D2C and B2B space across various sectors ranging from agricultural technology, tech startups, logistics, outdoor sports, and health & wellness • Developed and delivered marketing strategy, brand guidelines, content strategy, social media strategy, and email marketing strategy • Conducted market research for customers in the outdoor sports, logistics, health & wellness, and technology spaces • Provided copywriting and editing services for website content, blogs… Show more • Worked in both the D2C and B2B space across various sectors ranging from agricultural technology, tech startups, logistics, outdoor sports, and health & wellness • Developed and delivered marketing strategy, brand guidelines, content strategy, social media strategy, and email marketing strategy • Conducted market research for customers in the outdoor sports, logistics, health & wellness, and technology spaces • Provided copywriting and editing services for website content, blogs, press releases, white papers, email communication, internal company communication, social media, advertising, and product packaging • Led creative projects for photo and video • Worked across multiple workflow platforms, including: Asana, Monday, Coda, Click-up, Figma, Klaviyo, MailChimp, Shopify, WordPress, Semrush, Zendesk, Hootsuite, and Canva Show less



Porters // Company

• United States

• Marketing and Business Development

  • Aug 2020 - Aug 2021

  • Co-founder and project manager for a 360 marketing agency that worked with both B2B and D2C brands in spaces ranging from tech startups, outdoor sports, logistics, home goods, sustainable home products, and health & wellness • Special focus was in market research, marketing strategy, branding, content strategy, content creation, email marketing, social media management, and creative direction (photo/video shoots, logo development, graphic design, etc.) • Worked as a copywriter and… Show more • Co-founder and project manager for a 360 marketing agency that worked with both B2B and D2C brands in spaces ranging from tech startups, outdoor sports, logistics, home goods, sustainable home products, and health & wellness • Special focus was in market research, marketing strategy, branding, content strategy, content creation, email marketing, social media management, and creative direction (photo/video shoots, logo development, graphic design, etc.) • Worked as a copywriter and editor producing a variety of content for clients, including: press releases, magazine articles, blogs, newsletters, social media posts, sales decks, investor decks, memos, internal communication, website copy, mobile application copy, and brand guidelines • Managed clients in both North America and Europe in multiple languages Show less



Verilux

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Content Strategist

  • Jun 2019 - Oct 2020

  • Responsible for overall marketing strategy, content strategy, email marketing, social media management, external communication, and market research • Key social media accomplishments include a 51.3% increase in sales by social source, 21.7% increase in followers, and 45.5% increase in online store sessions by social source • Key email marketing accomplishments included a 264.4% increase in sales by email source with open and click rates above industry benchmarks • Co-lead on project… Show more • Responsible for overall marketing strategy, content strategy, email marketing, social media management, external communication, and market research • Key social media accomplishments include a 51.3% increase in sales by social source, 21.7% increase in followers, and 45.5% increase in online store sessions by social source • Key email marketing accomplishments included a 264.4% increase in sales by email source with open and click rates above industry benchmarks • Co-lead on project designing new product packaging, promotional material, and launch • Co-lead on product and lifestyle photography and video projects • Responsible for creation of Amazon Brand Store and product pages, creating ad copy, designing customer surveys, creating photography shot lists, and promotional video scripts Show less



Fortis Performance Training

• Owner

  • Jul 2013 - Jun 2019

  Santiago, Santiago Metropolitan Region, Chile • Managed corporate health and fitness program for Adidas group Chile, including fitness classes, team building workshops, and specialty employee workshops focusing on leadership, peer coaching, and effective communication • Provided visual content and informational articles for intercompany communication and promotional material for Adidas group health and fitness program • Project manager for design of Adidas group in-office fitness center • Organized and executed Sony Chile… Show more • Managed corporate health and fitness program for Adidas group Chile, including fitness classes, team building workshops, and specialty employee workshops focusing on leadership, peer coaching, and effective communication • Provided visual content and informational articles for intercompany communication and promotional material for Adidas group health and fitness program • Project manager for design of Adidas group in-office fitness center • Organized and executed Sony Chile marketing event with over 100 participants, including social media promotion, exhibition athletes, support staff and support logistics • Established the top performing kiteboarding operation in Matanzas, Chile Show less



Reebok

• United States
• Manufacturing
• 700 & Above Employee

• Consulting Project Manager

  • Apr 2016 - Aug 2016

  Santiago Province, Chile • Responsible for establishment of project timelines, appearance, and functionality of mobile application alongside Reebok Marketing Manager • Part of the team focusing on establishment of how the mobile application integrates with in-store body metric machine and promotional incentives • Responsible for creation of comprehensive exercise library in coordination with engineering team and design team • Created library of daily exercising program for Reebok the mobile application



WeatherFlow

• United States
• Information Services
• 1 - 100 Employee

• Content Manager

  • Sep 2012 - Sep 2013

  • Content writer and editor for kiteboarding destination website, responsible for researching global kiteboarding locations and creating content describing that destination • Lead customer service representative utilizing Zendesk for management of 4 websites • Managed quality assurance for the website, including editing and fact checking content from team members • Responsible for a 42.75% increase in website traffic through content creation • Migrated data of over 400 pages from… Show more • Content writer and editor for kiteboarding destination website, responsible for researching global kiteboarding locations and creating content describing that destination • Lead customer service representative utilizing Zendesk for management of 4 websites • Managed quality assurance for the website, including editing and fact checking content from team members • Responsible for a 42.75% increase in website traffic through content creation • Migrated data of over 400 pages from previous website to new website • Wrote video scripts for YouTube and Vimeo productions Show less



Vela Aruba

• Head Instructor

  • Apr 2013 - Jul 2013

  Palm Beach, Aruba • Created SOP for school and rental operations • Led professional development activities for instructors in pre- and post- class communication and customer relationship management



Miami Kiteboarding

• United States
• Spectator Sports
• 1 - 100 Employee

• Operations Manager

  • Nov 2012 - Apr 2013

  Miami, Florida, United States •Managed the largest kiteboarding operation in Miami, consisting of 11 instructors from 6 countries • Coached kiteboarding classes, assisted head IKO (International Kiteboarding Organization, certifying body) instructor in Level 1 Instructor Certification classes, taught Assistant Instructor courses, audited instructor classes for quality assurance, and mentored new instructors • Created SOP for school operations



AOK Watersports

• United States
• Spectator Sports

• Operations Manager

  • Mar 2011 - Nov 2012

  Savannah, Georgia, United States • Managed all water sport activity scheduling and acted as head instructor • Managed water sports gear sales, demos, and events • Managed social media marketing, store promotional events, and content strategy • Maintained school CRM and developed SOP for water sports instruction • Created program for introducing and integrating women into the local kiteboarding community



Shinn Kiteboarding

• Sales And Marketing Representative

  • Sep 2011 - Oct 2012

  Gulf Coast, U.S. • Covered Texas, Mississippi, Louisiana, Alabama, Georgie, and Florida • Organized and represented the brand at demo events within the assigned territory • Responsible for major marketing efforts including PR outreach, working with shops in the territory, photo shoots, product reviews, content creation, and industry events



EF English First

• Switzerland
• Education Administration Programs
• 700 & Above Employee

• English Language Teacher

  • Jul 2010 - Feb 2011

  Changchun, Jilin, China • Taught English ages 3—adult and worked as course consultant for 11-14 age group • Awarded “Best Work Team” with assistant teacher and rated top performing sales demonstration teacher • Responsible for team building workshops for teaching staff • Teacher mentor for incoming teachers focusing on school policies, teaching methods, and cultural integration



Sears Financial Holding Corp

• Operations Supervisor

  • Jul 2009 - Jul 2010

  Ocala, Florida, United States • Led 12 team members and regularly assumed responsibility for the department (team of 37) • Created and implemented training manuals for management and acted as management trainer for peers and 2 levels above • Led several action plans, including: reorganization of time standards to maximize productivity, facility-wide improvement of order fulfillment, implementation of performance reward luncheons, quality improvement through damage reduction



US Army

• United States
• Law Enforcement
• 1 - 100 Employee

• Research Analyst

  • Jun 2008 - Jul 2009

  West Point, New York, United States • Responsible for handling research data for Biannual Attitude Survey of Students focused on analyzing civilian and military attitudes towards the LGTBQ community in the military and women in combat specific roles • Developed survey for Negotiations for Leaders course to determine areas of needed improvement and real-world applicability • Worked with vendors in procurement of digital survey software to digitize raw data • Created and maintained websites for the 2 internal sites and 1… Show more • Responsible for handling research data for Biannual Attitude Survey of Students focused on analyzing civilian and military attitudes towards the LGTBQ community in the military and women in combat specific roles • Developed survey for Negotiations for Leaders course to determine areas of needed improvement and real-world applicability • Worked with vendors in procurement of digital survey software to digitize raw data • Created and maintained websites for the 2 internal sites and 1 external site Show less