Lena Macau Sanz

Designer and Communication Strategies at DIFERENTIS
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Contact Information
us****@****om
(386) 825-5501
Location
Catalonia, Spain, ES
Languages
  • Catalán Native or bilingual proficiency
  • Castellano Native or bilingual proficiency
  • Inglés Full professional proficiency
  • Alemán Elementary proficiency

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Credentials

  • Human-Centered Service Design
    IDEO U
    Feb, 2022
    - Oct, 2024
  • Deutsch B1
    EOI Granollers
    Jan, 2018
    - Oct, 2024
  • Certificate in Advanced English
    Cambridge Assessment English
    Jan, 2016
    - Oct, 2024

Experience

  • Diferentis Market Strategy
    • Spain
    • Business Consulting and Services
    • 1 - 100 Employee
    • Designer and Communication Strategies
      • Jan 2020 - Present

      Our team builds creative relationships of common benefit between brands, people and society in the following fields: · RSC (Corporate Social Responsibility): Development of sustainability plans for conscious companies concerned about their role in the development of society. · Customer experience: Development of creative strategies to enrich customer experiences with companies and brands. · Communication strategy: Internal and external strategies, product launch, marketing. · Corporate identity and social networks: Design of corporate identities, digital content, offline media. SECTORS: Pharma, Restaurants, Hotels, Industry, Retail, etc. Show less

  • Universitat de Barcelona
    • Spain
    • Research Services
    • 700 & Above Employee
    • Design teacher
      • Feb 2022 - Present

      Volume and prototypes teacher in 1st year of design degree. Volume and prototypes teacher in 1st year of design degree.

  • Universitat Oberta de Catalunya
    • Spain
    • E-Learning Providers
    • 700 & Above Employee
    • Drawing and Visual Thinking teacher
      • Sep 2020 - Present

      Lecturer in the Master of User Experience (UX) subject at the UOC. Development of techniques for the visualization of projects with intangible processes that are between the physical and digital world Lecturer in the Master of User Experience (UX) subject at the UOC. Development of techniques for the visualization of projects with intangible processes that are between the physical and digital world

  • EINA Centre Universitari de Disseny i Art de Barcelona
    • Spain
    • Higher Education
    • 1 - 100 Employee
    • Projects teacher
      • Sep 2021 - Feb 2022

  • University School of Design and Engineering of Barcelona
    • Spain
    • Higher Education
    • 100 - 200 Employee
    • Design Thinking teacher
      • Jan 2021 - Jan 2021

      Teacher in the module of Design Thinking in the Master of communication strategies of Elisava. How to empathize and learn about the targets we are ideating and creating campaigns for. Teacher in the module of Design Thinking in the Master of communication strategies of Elisava. How to empathize and learn about the targets we are ideating and creating campaigns for.

  • Ovicuo Design BCN
    • Spain
    • Design Services
    • 1 - 100 Employee
    • Project Manager
      • Sep 2018 - Jan 2020

      Project Manager y Creative: Service Design, Interior Design, Graphic Design, Research.Sectors: Retail, Restaurants, Hospitals, Health Companies, etc

    • Creative
      • Sep 2016 - Sep 2018

  • Mora Donis Consultores Internacionales 2015
    • Mexico
    • Human Resources Services
    • 400 - 500 Employee
    • Freelance Designer
      • 2017 - 2020

      Creation and development of graphic design projects such as: Corporate Identities, Catalogs, Web Pages, Offline Media, Content for RRSS, etc. Creation and development of graphic design projects such as: Corporate Identities, Catalogs, Web Pages, Offline Media, Content for RRSS, etc.

  • New Horizons
    • Caldes de Montbui
    • English Teacher
      • 2015 - 2018

      Teacher of extracurricular group English classes for children from 5 to 12 years. Teacher of extracurricular group English classes for children from 5 to 12 years.

Education

  • Elisava Escola Universitària de Disseny i Enginyeria de Barcelona
    Master of Arts - MA, Art Direction and Communication Strategies
    2019 - 2020
  • IdeoU
    Human-Centered Service Design, Service Design
    2022 - 2022
  • Laurea University of Applied Sciences
    Course: Customer Experience in the Digital Era
    2021 - 2021
  • Universitat Pompeu Fabra - Barcelona
    Posgrado en Innovación y Design Thinking
    2021 - 2021
  • EINA Centre Universitari de Disseny i Art de Barcelona
    Bachelor of Arts - Design and Applied Arts, First Class Honors
    2013 - 2017
  • Institut Manolo Hugué
    E.S.O y Bachillerato, Bachillerato Social-Económico
    2007 - 2013
  • Universitat de Barcelona
    Master MBDesign - Design Research, Design Research
    2022 - 2023

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