Experience

Akima Media

• Germany
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Director

  • Jan 2023 - Present

• Public Relations Manager

  • Nov 2020 - Jan 2023

  Account management of international B2B IT companies such as NetApp (storage), Mandiant (Cyber Security) and Genesys (customer experience). Further training: leadership and crisis communication.- Functional leadership of junior colleagues- Strategic consulting for the creation of brand awareness and positioning as thought leader- Development of cross-media communication strategies and success-oriented implementation - Copy writing: creation of diverse content for print and online, including statements, press releases, case studies, infographics, whitepapers and technical articles - Media relations: relationship building with business and trade media, incl. media outreaches, handling of journalist inquiries and interview requests- Newsjacking: hijacking of current news with company content- Development and implementation of social media activities - Organization of (virtual) events such as press roundtables- Steering of external agencies and partners- Quality, budget and KPI control Show less



Lieb Management & Beteiligungs GmbH

• Germany
• Advertising Services
• 1 - 100 Employee

• Marketing & Public Relations Manager

  • Apr 2018 - May 2019

  Representation of international clients, such as the destinations USA and Jordan as well as the hotel cooperation PrivateCityHotels in the DACH region. Organization of team building measures and events as unofficial Feelgood Manager of the agency. - Development and execution of B2C as well as B2B marketing activities on and offline - Management of external agencies and partners - Organization of meetings, events and trade fair appearances - Development and execution of social media activities - Maintenance of websites using CMS - Implementation of online marketing activities such as SEO - Execution of e-mail marketing activities - Creation and holding of presentations in front of various audiences - Public Relations: Creating and sending press releases, building and maintaining relationships with media and influencers, organizing press trips - Organizing and delivering travel agency training and fam trips - Creating content for brochures, landing pages, social media, etc. - Implementation of OoH advertising campaigns - Performance monitoring and reporting - Administration of client budgets including accounting management Show less

• Junior Marketing & Public Relations Manager

  • Feb 2015 - Mar 2018



Dorset Blind Association

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Volunteer Social Media Officer

  • Feb 2014 - Jun 2014

  Dorset Blind Association (DBA) provides practical help and support to blind and partially sighted people of all ages. - Devising and implementing a holistic social media strategy to achieve the fundraising goal and ensure the charity's continued existence Dorset Blind Association (DBA) provides practical help and support to blind and partially sighted people of all ages. - Devising and implementing a holistic social media strategy to achieve the fundraising goal and ensure the charity's continued existence



Bergische Entwicklungsagentur GmbH

• Solingen, Germany

• Internship in tourism

  • Jun 2012 - Aug 2012

  Bergische Entwicklungsagentur is the destination marketing organization (DMO) for the "Bergische Städtedreieck", which is made up of the three cities of Solingen, Remscheid and Wuppertal. - Support in marketing the region as a tourist destination Bergische Entwicklungsagentur is the destination marketing organization (DMO) for the "Bergische Städtedreieck", which is made up of the three cities of Solingen, Remscheid and Wuppertal. - Support in marketing the region as a tourist destination



EVENTISIMO

• Events Services
• 1 - 100 Employee

• Internship in Destination Management

  • Jan 2012 - Apr 2012

  EVENTISIMO is a Destination Management Company (DMC) specialized in incoming incentives, meetings and conferences. - Supporting the marketing of the region as a MICE destination EVENTISIMO is a Destination Management Company (DMC) specialized in incoming incentives, meetings and conferences. - Supporting the marketing of the region as a MICE destination