Experience

Jooble

• Cyprus
• Technology, Information and Internet
• 400 - 500 Employee

• • Jan 2021 - Present

  My main achievements in this position, I am proud of:- build strong connections between b2b marketing, sales, and product development teams: 50% increase in the speed of the process from idea to launch- provide a few important product launches in our products in different countries (Ukraine, Hungary, Romania): зroduct return on investment level- brought a product marketing culture to our product that helped us make more money from our customer base: increase income by at least 30% due to trade marketing and product triggersFor me as a leader, the most important achievement is the development of our marketing team from individual managers to a strong and supportive team.My responsibility in this position is a:- Full circle of b2b communications: lead generation, sales and retention process, and implementation of business strategy via marketing channels- Be the leader of a marketing team of 6 professionals: PPC, CRM/Business analytic, SEO, Retention, SMM, Content managers.Main goals and focus for 2023:- Product development in EMEA (Romania and Hungary)- Achievement of product return on investment My main metrics in this job is:- Leadgeneration of b2b clients (Enterprise&SMB clients)Main achievements 2022:- product launch to the European marketMain goals:- development and support of the launch strategy- development of pricing and sales plan- marketing funnel management in b2b segmentImpact metrics:- lead generation - product revenue (product payback)- money&clients retentionMain achievements 2021:- restarting the product with new functionality.Main goals:- development and support of the launch strategy- pricing developmentImpact metrics:- conversions throughout the marketing funnel- product revenue- b2b user retentionOne of the brand development projects was integration for the International Women's Day (2021) - Project NORMKey metrics:- brand awareness in the community Show less

• • Jan 2020 - Jan 2021

  My main responsibility was growing awareness of the brand among stakeholders via event & community channels.Few key products:1. Online education events for recruiting & hr community - HR UnityKey metrics:- brand awareness- community growth- cost per registration2. Brand integration in the professional day for hr&recruiting community with the mindfulness project #HRSUPERHEROKey metrics:- brand awareness- involvement in meditations



Projector Institute

• Ukraine
• Education Administration Programs
• 100 - 200 Employee

• Marketing mentor

  • Feb 2023 - Present

  Marketing mentor for bravery 50 Ukrainians who want to change their lives and want to start their career in digital marketing. Marketing mentor for bravery 50 Ukrainians who want to change their lives and want to start their career in digital marketing.



Mentory v tylu

• Ukraine
• Education
• 1 - 100 Employee

• Marketing mentor

  • Jul 2022 - Present

  Being a mentor is important to me because it allows me to help others and grow myself. The platforms on which I help as a mentor: Projector Mentorship Platform - consulting for businesses that work with b2b clients. Mentory v tylu - consulting for people new to marketing to understand more about the specifics of marketing. Being a mentor is important to me because it allows me to help others and grow myself. The platforms on which I help as a mentor: Projector Mentorship Platform - consulting for businesses that work with b2b clients. Mentory v tylu - consulting for people new to marketing to understand more about the specifics of marketing.



Master Of Code Global

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Community brand&Event Manager

  • Sep 2015 - Dec 2019

  My main responsibilities were the: - employer brand development using all tools: building professional communities, event management, social networking, and CSR projects - launch and development of the education project for increasing recruiting funnel My channels were: - Facebook pages and Instagram + target - Internal community and brand ambassadors - Media and professional communities support - Organization and promotion of events (entertainment, educational, charity). My main achievements in this position, I am proud of: - build connections between HR team and developers and engage all teams in our initiatives - grows brand awareness of our team in the regional market For me as a professional, it was the cool experience of successful growth in another industry and strongly believe in my key leadership skills and self educate Show less



Masters Academy

• Ukraine, Cherkasy

• Education Project Manager

  • Sep 2015 - Dec 2019

  Coordination of the career development org Masters Academy https://www.facebook.com/cherkasy.masters/. - Definition of the development strategy and planning the activities of the project - Organization of meetings with target groups (students) - Working with representatives of social organizations and institutions - Planning and implementation of the events - Communication with such groups as students, teachers, representatives of media, and opinion leaders - Developing strategies for organization promotion for the long and medium-term. Show less



OTP Bank

• Banking
• 700 & Above Employee

• Head of Sales Department

  • Oct 2006 - Jun 2015

  Business development in the region among the audience of individuals and private entrepreneurs. Key metrics were: - Attracting new clients in the SMB and individual segment - Sale service As a team leader, my main tasks were: - Planning and controlling the execution of the set plans of the team of 7 people - Selection, adaptation of employees, coaching and personal development of my team Business development in the region among the audience of individuals and private entrepreneurs. Key metrics were: - Attracting new clients in the SMB and individual segment - Sale service As a team leader, my main tasks were: - Planning and controlling the execution of the set plans of the team of 7 people - Selection, adaptation of employees, coaching and personal development of my team



UniCredit Bank Austria AG

• Austria
• Banking
• 700 & Above Employee

• Enterprise Sales Manager

  • Jan 2006 - Oct 2006

  It was my first job) My main goal was - lead generation of SMB clients and selling them our services. It was a fantastic journey with showed me how the enterprise sales process is working and gave me an excellent start in my career. Main lessons from this experience: - Sales is like a game, all sides must win - "NO" it's not a rejection, it is "YES" but a little bit later It was my first job) My main goal was - lead generation of SMB clients and selling them our services. It was a fantastic journey with showed me how the enterprise sales process is working and gave me an excellent start in my career. Main lessons from this experience: - Sales is like a game, all sides must win - "NO" it's not a rejection, it is "YES" but a little bit later