Lena Froelich
RFP Coordinator at Questel- Claim this Profile
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English Native or bilingual proficiency
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French Native or bilingual proficiency
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German Native or bilingual proficiency
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Portuguese Elementary proficiency
Topline Score
Bio
Experience
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Questel
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France
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IT Services and IT Consulting
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400 - 500 Employee
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RFP Coordinator
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Oct 2022 - Present
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Tourism Garden Pty Ltd
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Advertising Services
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1 - 100 Employee
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Marketing & PR Manager (Freelance) - Visit Monaco
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Jan 2019 - Present
Managing of all Marketing and PR activities for Visit Monaco, including on and offline campaigns, Email marketing, coordination of media & trade fam trips, media pitching, community management, reporting and general admin.
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Regional Manager - Visit Monaco
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Oct 2017 - Dec 2018
Rejoined Visit Monaco as Regional Manager, Australia and New Zealand, having previously serviced the account as Marketing Executive at Aviareps AG from 2012-2014. Key Responsibilities:- Managing of Marketing, PR & Sales Activities for Monaco Government Tourist Authority in Australia & New Zealand- Content Marketing (print and online): Creation of engaging content for B2B and consumer audiences through all channels: press releases, landing pages, EDMs, social media, brochure copy, editorials- Sales Representation: Destination Training, attendance of trade fairs, exhibitions, roadshows- Public Relations: Ongoing pitching to A-List media. Finalist at the Australian Society of Travel Writers (ASTW) Awards of Excellence 2018 in the category: Best International Tourism Organisation. - Event Management- Planning and coordination of fam trips (for trade and media)- Day to day administrative tasks: reporting, scheduling, budget management- Assisted in day to day accounts work for other clients including Kyoto Tourism, Kiso Ontake and Kinosaki Onsen
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Chimu Adventures
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Australia
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Leisure, Travel & Tourism
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1 - 100 Employee
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Marketing & PR Executive
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Jan 2017 - Sep 2017
Marketing & Communications for Latin America and Polar Travel Company Chimu Adventures - Content Marketing: Content creation and coordination of sales promotions, website, design, EDM and blog content - Public Relations: Development and execution of media strategy for Australia (primarily), New Zealand, UK & Germany. - Coordination of media famils Marketing & Communications for Latin America and Polar Travel Company Chimu Adventures - Content Marketing: Content creation and coordination of sales promotions, website, design, EDM and blog content - Public Relations: Development and execution of media strategy for Australia (primarily), New Zealand, UK & Germany. - Coordination of media famils
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Complete Travel Marketing
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Australia
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Advertising Services
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PR, Media & Communications Manager
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Feb 2014 - Jul 2016
Managed all Marketing Communications activities across the company’s portfolio of clients, including: Centara Hotels & Resorts (Thailand), Berjaya Hotels & Resorts (Malaysia), Paradise Cruises (Vietnam) and many more. Key Responsibilities: - Establishment and management of ongoing media relationships with lifestyle and travel editors, writers and bloggers - Writing of persuasive press releases and content for marketing and advertising material as well as EDMs and third party blogs - Coordination and briefing of creative for all advertising activities (on and offline)
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AVIAREPS Group
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Germany
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Advertising Services
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200 - 300 Employee
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Account Executive - Visit Monaco
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Mar 2013 - Feb 2014
Managed activities to grow awareness of Monaco in Australia and New Zealand Key Responsibilities:- Social media community management - Writing and distribution of marketing material including press releases, brochures, flyers- Organisation and on-site assistance of high-profile media and trade visits- Coordination of co-operative campaigns (on and offline) with trade partners- Marketing Reporting
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Account Assistant-Visit Monaco
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Mar 2012 - Mar 2013
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IDIOM Language Professionals
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Nice Area, France
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Managing Assistant (contract)
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Jan 2011 - Dec 2011
Idiom is a well-established language school and agency for cultural exchange in Nice, France (www.idiom.fr) Key Responsibilities: - Responsible for enrolments/inscriptions of students from the Swiss and German market in collaboration with international language travel agencies or by direct contact with the potential client - In charge of all aspects of student placement including accommodation, excursions, cultural activities - Reception of international clientele, welcome and orientation - General administration
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8Hotels Boutique Hotel Co.
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Australia
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Hospitality
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1 - 100 Employee
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Marketing Intern
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Jun 2010 - Dec 2010
6-month Marketing Internship. Assistance in Marketing & PR projects, coordination and management of all aspects of the operation including website maintenance, coordination of marketing and advertising activity including launches and events, database maintenance and research, day to day office duties. 6-month Marketing Internship. Assistance in Marketing & PR projects, coordination and management of all aspects of the operation including website maintenance, coordination of marketing and advertising activity including launches and events, database maintenance and research, day to day office duties.
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Education
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Australian Institute of Professional Education Pty Ltd
Diploma of Marketing, Marketing -
Höhere Berufsfachschule für Fremdsprachen in Wirtschaft und Verwaltung
Government-certified International Economic Assistant, International Business