Lena Asbury

Director of Corporate Business Development & Marketing at Dealers Wholesale
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Indianapolis, IN
Languages
  • Russian Native or bilingual proficiency

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Credentials

  • Six Sigma Green Belt
    Kelley School of Business Evening MBA Program
    May, 2017
    - Nov, 2024

Experience

    • United States
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Director of Corporate Business Development & Marketing
      • Jan 2018 - Present

    • New Business Development
      • Feb 2017 - Present

      Develop marketing and growth strategy, M&A research, business reporting tools and analytics.

  • Xcel Graphx
    • Indianapolis, Indiana Area
    • Owner
      • Sep 2006 - Present

      • Founded an advertising agency and managed all aspects of the entire business, including sales, marketing, production and financing. • Negotiated and finalized long-term contractual agreements with customers and suppliers. • Conceptualized and executed advertising campaigns for over 100 clients across different media types, including print, web, direct mail and social networks. • Rated “The Best Graphic Designer” by Mailwise Solutions with 100% customer satisfaction. • Developed effective designs, increasing customers’ revenue by 30%. Show less

  • Automail USA
    • Casa Grande, AZ
    • Co-Owner
      • Jul 2001 - Aug 2006

      • Managed and coordinated production schedule, quality control, supplier/customer/employee relations. • Responsible for design, marketing and execution of over 5,000 direct mail promotions. • Researched and developed marketing strategy for trade printing, resulting in 150% increase in company profits. • Developed, designed and marketed Co-Op advertising promotions for Ford, Lincoln, Mercury dealers across the country. • Sold a business in 8/2006 • Managed and coordinated production schedule, quality control, supplier/customer/employee relations. • Responsible for design, marketing and execution of over 5,000 direct mail promotions. • Researched and developed marketing strategy for trade printing, resulting in 150% increase in company profits. • Developed, designed and marketed Co-Op advertising promotions for Ford, Lincoln, Mercury dealers across the country. • Sold a business in 8/2006

    • Deputy Chief Accountant
      • Jan 1996 - Jul 2001

      • 1st position as a cashier in a national cellular company. Within 6 months was promoted to Accounts Payable and 6 months later was promoted to Accounts Specialist. During the next 2 years managed different aspects of Accounting and in 1997 was promoted to Deputy Chief Accountant. • Led and managed a team of 27 professionals, including 11 Branch Managers. • Awarded the title of “Employee of the Year” in 1998 and 1999. • Developed and executed new financial reports to incorporate explanation of differences between Kazakh Accounting and GAAP, resulting in increased involvement of company investors. Show less

Education

  • Indiana University - Kelley School of Business
    Master of Business Administration (M.B.A.), Finance, General
    2015 - 2018
  • Euro-Asian University of Market, Kazakhstan
    Bachelor's Degree, Finance
    1995 - 1999

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