Lan Minh

Chief Marketing Officer at Insights
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Contact Information
us****@****om
(386) 825-5501
Location
Vietnam, VN
Languages
  • English Native or bilingual proficiency

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Experience

    • E-Learning Providers
    • Chief Marketing Officer
      • Jan 2017 - Present

      - Build, plan and implement the overall digital marketing strategy, manage the strategy - Manage and oversee different digital marketing channels - Oversee all the company's social media accounts - Measure and manage online content - Organize and lead digital marketing team, manage and train members. - Research competition, investigate benchmarks and provide suggestions for improvement - Advise CEO on the planning and execution of all web campaigns, SEO/SEM, database marketing, email, social networks, and display advertising - Manage content strategies that are digitally relevant and engaging with discerning users. - Collect detailed information about the product/market and transfer this information to related units for future product and service development, user experience. Identify and improve the routes to increase the user experience (customer journey), attractive interface (UI / UX focus) in order to increase the number of customers for the Company according to the plan. - Monitor the progress and evaluation of campaigns, provide insights to suggest improvements, direct digital campaigns through a combination of advanced planning and day-to-day operations. - Evaluate suitable new marketing technologies to meet the needs of developing and upgrading the digitization platform for the Company's products. - Expand and create a solid network of strategic partnerships Show less

    • Russian Federation
    • Design Services
    • 1 - 100 Employee
    • Marketing Executive
      • Jul 2015 - Dec 2016

      • Managing and developing the community on social networks (Linkedin, Facebook, Twitter, Dribbble, Behance) • Planning to implement email marketing and seeding campaigns • Deploying introductory content about the company and services in the form of articles, images, videos, etc. to ensure appropriate and optimal for each media channel. • Managing and coordinating content contributors. • Edit and control content. • Updating content and news on websites (WordPress) and social networks • Support the implementation of conferences and events according to the company's plan. • Working with partners, designing and printing publications, POSM Show less

    • Thailand
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Purchasing Staff
      • Oct 2014 - Jun 2015

      - Checking Material & Spare part status - Updating request on online system - Deciding which items should be bought - Issuing PO and Following up shipping schedule - Making documents for payment - Incorporating with related departments to solve all problems around purchasing operation - Checking Material & Spare part status - Updating request on online system - Deciding which items should be bought - Issuing PO and Following up shipping schedule - Making documents for payment - Incorporating with related departments to solve all problems around purchasing operation

    • United Kingdom
    • Export - Import & Purchasing Executive
      • Feb 2014 - Oct 2014

      - Be in charge of Export-import Issue with preparing documents, doing custom clearances - Be in charge of purchasing both in domestic and international market - Cheking Material & Spare part status, receiving request from related departments - Making PO, following up shipping schedule - Deal all issues related to purchasing and export-import area. - Be in charge of Export-import Issue with preparing documents, doing custom clearances - Be in charge of purchasing both in domestic and international market - Cheking Material & Spare part status, receiving request from related departments - Making PO, following up shipping schedule - Deal all issues related to purchasing and export-import area.

    • Receptionist
      • Jul 2013 - Oct 2013

      - Be in charge of updating room's condition - Receive booking from booking online websites (Agoda, Booking.com, Expedia, Chudu24, etc.) and Travelling Agency - Solve problems within reception's duty - Doing handover for next shift - Consulting tours, health care services for customers - Be in charge of updating room's condition - Receive booking from booking online websites (Agoda, Booking.com, Expedia, Chudu24, etc.) and Travelling Agency - Solve problems within reception's duty - Doing handover for next shift - Consulting tours, health care services for customers

    • United Kingdom
    • Utilities
    • 400 - 500 Employee
    • Admin
      • 2006 - 2008

      - Be in charge of website's content: Loves, Study, A&Q, Clubs. - Organizing Beauty Contest for Group 10-12 - Recording & Writing Script for "If you are a dream" - Be in charge of website's content: Loves, Study, A&Q, Clubs. - Organizing Beauty Contest for Group 10-12 - Recording & Writing Script for "If you are a dream"

Education

  • Ho Huyen's school
    Toefl iBT Course, English Language and Literature, General
    2012 - 2013
  • Thuongmai University
    Bachelor of Business Administration (B.B.A.), International Business, Trade, and Tax Law
    2009 - 2013
  • Nguyen Gia Thieu High school
    Graduated
    2005 - 2008
  • Nguyen Gia Thieu high school

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