Experience

Merchants Quay Ireland
• Ireland
• Non-profit Organizations
• 1 - 100 Employee
• Corporate & Individual Fundraising

  • Jun 2022 - Present


Pot Bellied Pig Ltd.

• Ireland
• Restaurants

• Business Owner

  • Aug 2016 - Jul 2020

  Set up a pink and green cafe dream in Rathmines! Spent almost 4 years serving high end coffee and delicious food. Specialising in hosting private events, drag brunches, launches and photoshoots all in an award winning interiors space. But unfortunately due to COVID I had to close my little cafe July 2020. Set up a pink and green cafe dream in Rathmines! Spent almost 4 years serving high end coffee and delicious food. Specialising in hosting private events, drag brunches, launches and photoshoots all in an award winning interiors space. But unfortunately due to COVID I had to close my little cafe July 2020.


Dublin Simon Community
• Ireland
• Non-profit Organizations
• 200 - 300 Employee
• Direct Marketing Officer

  • Feb 2015 - Jun 2016


Sightsavers Ireland

• Ireland
• Non-profit Organizations
• 1 - 100 Employee

• Direct Marketing Officer

  • Jun 2014 - Jan 2015

  All things Direct Marketing with a splash of digital and a pinch of events. After receiving a promotion within Sightsavers my role changed. I have full responsibility for two key campaigns, the tax campaign, and the legacy campaign. The main objective of these campaigns is to grow income year on year, as well as increasing donor's knowledge and ensuring trust of the organisation. This would be achieved through highly targeted offline and online direct mail pieces. I still have responsibility of segmenting the data and working along side our UK team to deliver our Cash appeals, and Newsletters. Show less



Sightsavers

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Direct Marketing Executive

  • Jun 2012 - May 2014

  • Drove 6 newsletter campaigns, coordinating content from UK & Ireland, evaluating suitability for Irish Audience, creating new content from case study database and fundraisers story boards and producing a final draft for approval • Collaborated with freelance designer on design, layout and copy of magazine and accompanying letters to produce print ready versions for each campaign • Met with fundraisers outside the organisation, building their storyboards and promoting their activity through social media and newsletters • Analyse local database for segmentation of target audience, based on donor profile and giving history and produced a specification for data extraction • Designed and developed an “ask” strategy tailored to the individual supporter and campaign focus which resulted in maximum impact and exceeding targets • Sourced quotes from print houses, assessing quality and reliability, negotiated best price and provided feedback to streamline future campaigns • Headed review of annual communication, which outlined achievements from previous year, going to a wide audience and was also published online, all which raised brand awareness and resulted in increased donations • Received high recommendation for pack presentation particularly for creative and content • Organised multiple donor events to share successes and ensure retention of donor base • Sourced venues for events and negotiated discounted charges for amenities Show less



Ashville Media Group

• United States
• Advertising Services
• 1 - 100 Employee

• Event Executive

  • Mar 2011 - Mar 2012

  Assisting with the preparation of four high profile events across different commercial sectors, including the maternity&infant Awards 2011, Local Authority Members Association (LAMA) Awards 2012, Digital Media Awards 2012, and The Irish Law Awards 2012. Key areas of involvement were: Marketing/Communications online and offline: Website content, eZines, Facebook, Twitter, Event Apps, YouTube, Print and TV Database Management – update and contact Sponsorship – liaising with company contact to collate all materials for event, logo, and blurb, goodie bag items, seating, pop-ups etc. Search Engine Optimisation for event websites and YouTube videos linked to events Google AdWords and Google Analytics to encourage people to the event websites and then measure traffic to and from Collaborating with design department for event items, e.g. brochure, tent cards, backdrops etc. Post event activity - press releases, photographs, video coverage Preparing proposals for new sponsors Show less



Baulderstone Engineering

• Appliances, Electrical, and Electronics Manufacturing

• Administration Officer

  • Jul 2010 - Nov 2010

  General administrative duties including some marketing/ communications Sourcing new contacts, liaising with old contacts and updating database Correcting snag lists from projects General administration General administrative duties including some marketing/ communications Sourcing new contacts, liaising with old contacts and updating database Correcting snag lists from projects General administration



Baluba Marketing

• Canada
• Marketing Services

• Marketing Assistant

  • May 2009 - Aug 2009

  Preparing the buying scheduling and meetings for Men’s fashion week, Paris, sourcing new products for a concept store in Kuwait, preparing reports, researching new marketing methods and events Sourcing new products for a client in Kuwait Researching prices with suppliers; putting together product reports Use of excel and Google Maps to collate buying schedule for a three day trip to Paris for Men’s Fashion week General administration and phone switch board Preparing the buying scheduling and meetings for Men’s fashion week, Paris, sourcing new products for a concept store in Kuwait, preparing reports, researching new marketing methods and events Sourcing new products for a client in Kuwait Researching prices with suppliers; putting together product reports Use of excel and Google Maps to collate buying schedule for a three day trip to Paris for Men’s Fashion week General administration and phone switch board



Dit fashion show 2007/8/9

• Secretary 09

  • 2007 - 2009

  Administration and design Administration and design



Meteor Mobile Communications

• Customer Service Provider

  • Feb 2006 - Sep 2006

  • General customer service duties • Aiding with customer's handset, network and other related issues • Dealing with irate customers and escalations • Problem solving • Filing reports • Working towards daily targets • General customer service duties • Aiding with customer's handset, network and other related issues • Dealing with irate customers and escalations • Problem solving • Filing reports • Working towards daily targets



Francis X Burke & Co

• Secretary/Administration

  • Jun 2003 - Sep 2004

  Compiling briefs for court appearances, sitting in on cases, general administration duties, writing letters to clients, answering the phone, photocopying documents, taking care of postage. Compiling briefs for court appearances, sitting in on cases, general administration duties, writing letters to clients, answering the phone, photocopying documents, taking care of postage.