Lejla Besirevic

Director Of Sales Marketing at Fina Vina
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Contact Information
us****@****om
(386) 825-5501
Location
Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and Herzegovina, BA

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Credentials

  • Internal Auditor
    Certvalue - Global Consulting & Certification
    Jun, 2007
    - Oct, 2024
  • ISO 9001 Lead Implementer - Quality Certification
    Certvalue - Global Consulting & Certification
    Jun, 2006
    - Oct, 2024
  • 5 steps os Sales
    Mercuri International Group
    Jun, 2003
    - Oct, 2024
  • Communication basics
    Mercuri International Group
    Jun, 2000
    - Oct, 2024

Experience

  • Fina Vina
    • Bosnia and Herzegovina
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Director Of Sales Marketing
      • Jan 2018 - Present

      • Develop, implement and manage the marketing/PR strategy • Liaise and work closely with digital marketing and PR agencies • Plan, implement and manage marketing and lead generation campaigns and measure results • Develop and maintain a consistent corporate image and ensure that the brand is well communicated across all channels • Creation, implementation and management of the marketing plan and activity • Manage all social media channels, strategy and activity • Responsible for the creation of marketing materials • Ensure company websites and blog are kept up to date • Develop, implement and manage sales forecasting activities, targets, sectors, markets, territories and set performance goals to achieve company objectives • Prepare and present sales reports detailing sales, potential sales and areas of proposed client base expansion • Review and analyse sales performance against plans to determine effectiveness • Monitor, prepare and report on marketing communications and sales activity • Manage and give direction to the marketing and sales departments/teams • Coordinate sales and marketing campaigns and initiatives to achieve business objectives • Direct staff, training and performance evaluations to develop and control sales and marketing programmes • Meet with key clients to ensure relationships are maintained and developed • Identify and understand client’s business needs and objectives to develop marketing and sales campaigns • Coordinate liaison between sales and other departments • Develop and manage marketing/sales budgets • Maintain effective internal marketing communications Show less

  • Trevis do
    • Information Technology & Services
    • Executive Director
      • Jan 2010 - Dec 2017

      - Working on key tasks related to management and executive decisions. - Business organization, determination of rules, determination of work schedule and supervising the work of other employees. - Task schedule, coordination of task execution and control of work results. - Establishment of short-term and long-term plans that include all tasks and distribution of tasks among employees. - Monitoring the execution of employee tasks, monitoring employee reporting, etc. - Responsibility for current stocks and possible subsequent deliveries of goods. - Contact with customers, product presentations, sales agreements, adjustment of the rebate scale to customers. - Control of all costs in the company, analysis of the possibility of reducing costs with increasing sales in the range of metal furniture. - Knowledge of rules and regulations within the activity in which the company is engaged, and knowledge of accounting regulations and rules. - Continuous monitoring of market movements, technology development, monitoring of the movement of competing companies of the same or related activities, development of means of work, as well as all factors that may affect the development of companies, both positively and negatively. - Independence in organizing, deciding and controlling work. Show less

  • Lora d.o.o.
    • United States
    • Head Of Marketing
      • Jan 2001 - Jan 2009

      - Responsibility for negotiating and harmonizing marketing goals with representatives of the companies represented by the company.- Setting and monitoring the fulfillment of set marketing goals and proposing corrective measures in cases of possible deviations from the planned.- Creation and implementation of promotional activities as well as all other actions.- Monitoring and measuring the performance of animators as well as creating and conducting trainings for animators in charge of sales promotion.- Monitoring and directing realized costs vs. budgeted: participation in catalogs, sales promotions, ordering POS materials, etc.- Building and maintaining partnerships with customers, and reporting on achievements on a monthly basis. Show less

    • Administrative Assistant
      • Jan 2000 - Jan 2001

      - Handling office tasks, such as filing, generating reports and presentations, setting up for meetings, and reordering supplies.- Providing real-time scheduling support by booking appointments and preventing conflicts.- Making travel arrangements, such as booking flights, cars, and making hotel and restaurant reservations.- Screening phone calls and routing callers to the appropriate party.- Using computers to generate reports, transcribe minutes from meetings, create presentations, and conduct research.- Greet and assist visitors.- Maintain polite and professional communication via phone, e-mail, and mail.- Anticipate the needs of others in order to ensure their seamless and positive experience. Show less

Education

  • University of Sarajevo
    Master's degree, Economics

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