Leiyang Zhang
Head of Research & Insights at Dave- Claim this Profile
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Bio
Jesse Lim
Leiyang and I worked together at realtor.com, where I was her product counterpart. Leiyang was a terrific leader and excellent partner. Leiyang had built up a strong and user-centered research team at realtor.com. Her research team collaborated with the product team very effectively, which in turn raised the UX quality of our product experience. Apart from research expertise, Leiyang was adept at communicating her insights up/down/across the organization. This really helped to deepen the collective user understanding for the entire company. I would welcome the opportunity to work with Leiyang again.
Nan Ke
Leiyang is a true leader in consumer/product insights. In addition to her in-depth knowledge and experience building and leading a full-service research team, she has a unique ability to guide senior stakeholders in their decision-making. During the three and half years I worked on her team, she grew our team from three to ten researchers and led our team to carry out world-class research that impacted decisions touching on business strategy, branding & advertising, consumer satisfaction, usability, and product development. She is also highly adept in partnering with cross-functional teams, which was foundational for her team's success at realtor.com. I highly recommend Leiyang for research leadership roles that require both research expertise and an ability to work with cross-functional teams.
Jesse Lim
Leiyang and I worked together at realtor.com, where I was her product counterpart. Leiyang was a terrific leader and excellent partner. Leiyang had built up a strong and user-centered research team at realtor.com. Her research team collaborated with the product team very effectively, which in turn raised the UX quality of our product experience. Apart from research expertise, Leiyang was adept at communicating her insights up/down/across the organization. This really helped to deepen the collective user understanding for the entire company. I would welcome the opportunity to work with Leiyang again.
Nan Ke
Leiyang is a true leader in consumer/product insights. In addition to her in-depth knowledge and experience building and leading a full-service research team, she has a unique ability to guide senior stakeholders in their decision-making. During the three and half years I worked on her team, she grew our team from three to ten researchers and led our team to carry out world-class research that impacted decisions touching on business strategy, branding & advertising, consumer satisfaction, usability, and product development. She is also highly adept in partnering with cross-functional teams, which was foundational for her team's success at realtor.com. I highly recommend Leiyang for research leadership roles that require both research expertise and an ability to work with cross-functional teams.
Jesse Lim
Leiyang and I worked together at realtor.com, where I was her product counterpart. Leiyang was a terrific leader and excellent partner. Leiyang had built up a strong and user-centered research team at realtor.com. Her research team collaborated with the product team very effectively, which in turn raised the UX quality of our product experience. Apart from research expertise, Leiyang was adept at communicating her insights up/down/across the organization. This really helped to deepen the collective user understanding for the entire company. I would welcome the opportunity to work with Leiyang again.
Nan Ke
Leiyang is a true leader in consumer/product insights. In addition to her in-depth knowledge and experience building and leading a full-service research team, she has a unique ability to guide senior stakeholders in their decision-making. During the three and half years I worked on her team, she grew our team from three to ten researchers and led our team to carry out world-class research that impacted decisions touching on business strategy, branding & advertising, consumer satisfaction, usability, and product development. She is also highly adept in partnering with cross-functional teams, which was foundational for her team's success at realtor.com. I highly recommend Leiyang for research leadership roles that require both research expertise and an ability to work with cross-functional teams.
Jesse Lim
Leiyang and I worked together at realtor.com, where I was her product counterpart. Leiyang was a terrific leader and excellent partner. Leiyang had built up a strong and user-centered research team at realtor.com. Her research team collaborated with the product team very effectively, which in turn raised the UX quality of our product experience. Apart from research expertise, Leiyang was adept at communicating her insights up/down/across the organization. This really helped to deepen the collective user understanding for the entire company. I would welcome the opportunity to work with Leiyang again.
Nan Ke
Leiyang is a true leader in consumer/product insights. In addition to her in-depth knowledge and experience building and leading a full-service research team, she has a unique ability to guide senior stakeholders in their decision-making. During the three and half years I worked on her team, she grew our team from three to ten researchers and led our team to carry out world-class research that impacted decisions touching on business strategy, branding & advertising, consumer satisfaction, usability, and product development. She is also highly adept in partnering with cross-functional teams, which was foundational for her team's success at realtor.com. I highly recommend Leiyang for research leadership roles that require both research expertise and an ability to work with cross-functional teams.
Experience
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Dave
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United States
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Financial Services
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200 - 300 Employee
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Head of Research & Insights
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Jan 2022 - Present
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Realtor.com
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United States
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Technology, Information and Internet
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700 & Above Employee
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VP, Research & Insights
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Mar 2020 - Jan 2022
- Consolidated three research functions into one centralized team and use full spectrum of qualitative, quantitative and UX research to solve business questions;- Changed company's culture to be more user-centric by adding CSAT to corporate OKR's;- Guide product development direction by delivering insights on users' needs & pain points, testing solutions and track users' feedback;- Put innovative agile research approaches in place to adapt to product sprint cycle
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Senior Director, User Research
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Jul 2017 - Mar 2020
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Director, Consumer Insights
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Jun 2015 - Jun 2017
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Senior Manager Consumer Insights
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Feb 2014 - May 2015
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Netflix
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United States
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Entertainment Providers
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700 & Above Employee
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Senior Manager, Consumer Insights
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Dec 2012 - Dec 2013
Led all quantitative research initiatives for the non-member growth team, designing and executing primary research projects to explore new markets, solve payment challenges, and improve email communication, etc.;Analyzed and synthesized data from multiple sources including primary research, secondary research, behavioral data, and AB test results to help improve the understanding of consumersDesigned ad hoc research studies to answer various business questions and develop business implications Show less
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Consumer Insights Manager
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Oct 2011 - Dec 2012
Managed all internal tracking studies including CSAT tracker, cancel tracker, etc.Designed and executed ad hoc primary research projects to assist the payment team with international expansion
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Adobe
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United States
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Software Development
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700 & Above Employee
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Senior Research Analyst
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Sep 2008 - Sep 2011
Managed online store and license purchaser CSAT studies; Developed and delivered insightful research to assess marketing campaigns’ effectiveness; Optimized market research to inform advertising and brand strategy decisions; Supported Education business with improved customer understanding; Conducted event satisfaction studies and other ad hoc research to support corporate marketing decision making Managed online store and license purchaser CSAT studies; Developed and delivered insightful research to assess marketing campaigns’ effectiveness; Optimized market research to inform advertising and brand strategy decisions; Supported Education business with improved customer understanding; Conducted event satisfaction studies and other ad hoc research to support corporate marketing decision making
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TXU Energy
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United States
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Utilities
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500 - 600 Employee
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Associate, Market Research
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Sep 2006 - Jun 2008
Managed Brand Equity Tracking Study and Customer Defection Tracking Study; Developed and delivered various ad hoc research projects (Pricing, New Product Development, Brand Image & Extension, Positioning & Segmentation, Advertising research, etc.) to assist in product development and marketing strategy development Managed Brand Equity Tracking Study and Customer Defection Tracking Study; Developed and delivered various ad hoc research projects (Pricing, New Product Development, Brand Image & Extension, Positioning & Segmentation, Advertising research, etc.) to assist in product development and marketing strategy development
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Common Knowledge
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Market Research
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1 - 100 Employee
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Research Manager
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Sep 2004 - Sep 2006
Managed and analyzed ad hoc research projects for external clients including CVS, Burger King, SkyChef, Ruby Tuesday, etc. Generated CSAT monthly scorecards and quarterly reports; Conducted annual deep dive analysis including drivers analysis, segmentation analysis and profiling analysis Managed and analyzed ad hoc research projects for external clients including CVS, Burger King, SkyChef, Ruby Tuesday, etc. Generated CSAT monthly scorecards and quarterly reports; Conducted annual deep dive analysis including drivers analysis, segmentation analysis and profiling analysis
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Education
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2003 - 2005
The University of Texas at Arlington
Master of Science, Marketing Research
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