Experience

MES, Inc

• United States
• Manufacturing
• 1 - 100 Employee

• Director of Global Marketing

  • Jan 2022 - Present

• Global Marketing Manager

  • Jan 2018 - Present

  - Develop, align and execute the global brand and marketing strategy for 7 different countries, including USA, Poland, India, China, Vietnam, Japan, and Mexico - Manage strong partnerships and collaboration with the global as well as regional teams to develop strong launch strategies- Ongoing monitoring and analysis of brand sales, volume, market share, promotional activities, and competitive insights- Lead efforts to develop Marketing expense monitoring and budget management- Establish standards across global marketing teams for consistency, implement common management processes/services using shared corporate/global resources, where appropriate, to increase efficiency and improve scalability- Lead the identification and validation of global product and commercial innovation by working closely with the global team to fuel the global innovation roadmap- Take ownership of delivery against key business metrics by optimizing campaign tracking, establishing tests, analyzing results, and reporting. Show less

• Global Marketing Strategist

  • Jul 2014 - Dec 2017

  - Create the digital marketing strategy including Google AdWords, social media, email, SMS, SEO online ads and manage content and analytic for the websites- Develop and implement innovative and impactful marketing mix campaigns that support the global brand and drive return on investment.- Establish and utilize a measurement tool for all campaigns and budget spend- Build brand awareness and visibility in the market place through initiation of online/offline campaigns- Responsible for Lead Generation, researching a range of companies in target sectors prior to sending qualified leads to accounting managers- Work with Account Managers to carry out market research in order to identify market requirements for current and future products & services- Propose an annual budget for all marketing activity- Manage a marketing calendar and the timetable of events, such as trade shows globally- Enter the RFQ to the system, followup on all the open RFQa with suppliers and track quotes ontime, how much being quoted - Manage the sales activities in SalesForce - Manage all company events, including trade shows on global, national and local level, and all company community events Show less

• Marketing and Sourcing Analyst

  • Jul 2012 - Jun 2014

  - Design website, brochure, company media brief, company PowerPoint etc., both digital and printed marketing material- Develop Google AdWords campaigns, analyze the data and report to management through Google Analytics- Analysis consumer preference to help decide how to share, advertise, and market new launched products-Identifies opportunities and implements marketing strategy to achieve efficiency. -Works with Global Sourcing Manager to guarantee supply for all portfolios. -Negotiates with Global suppliers to meet quality, delivery, and cost objectives. -Perform cost and scenario analysis, and bench marking-Optimize sourcing procedures to attain maximum efficiency Show less



Hunter Marketing ,INC

• 1900 Polaris Parkway

• Sales and Marketing Analyst

  • May 2010 - Jul 2012

  - Create landing page for different promotions - Work with Google Partner to complete Key Words analysis and SEO strategy - Prospect and consult with a wide variety of businesses in order to offer compelling direct marketing promotional certificates for sports team, for example: Columbus Blue Jackets, Cleveland Cavs, and Cleveland Indians; And national chain restaurants like Subway, and Cici's Pizza; and movie theaters that will increase their customer base. - Worked in a retail capacity for Hunter Marketing and Smart Circle, community marketing network, promoting similar certificates directly to customers of wholesale clubs. - Identify new and creative business activities to be featured increasing the range of offers for businesses. - Training new sales representatives, show them the real hand on work and make sure they understand the product and whole sales process. Promoted to sales leader. Show less



Marck & Associates, Inc

• Accounting Assistant

  • Apr 2009 - May 2010

  • Interacted with clients to provide prompt and courteous service ensuring customer satisfaction, participated in presentations and learned negotiation techniques as well as assisted with international clients. • Prepared balance sheet and expenses in excel. • Analysis inventory data in SAP system to improve the efficincy • Interacted with clients to provide prompt and courteous service ensuring customer satisfaction, participated in presentations and learned negotiation techniques as well as assisted with international clients. • Prepared balance sheet and expenses in excel. • Analysis inventory data in SAP system to improve the efficincy