Leina Serafino Arihara

San Francisco, North Bay and Humbolt Sales at Best Day Brewing
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Contact Information
us****@****om
(386) 825-5501
Location
Pacifica, California, United States, US

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5.0

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Dave Dolezal

Liena, is the person that you want on you side for support and leadership she always give great advice and always followed up to make sure that all was well.

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • San Francisco, North Bay and Humbolt Sales
      • Oct 2022 - Present

      Sell Craft Non Alcoholic Craft Beer and work closely with Distributor partners Sell Craft Non Alcoholic Craft Beer and work closely with Distributor partners

    • Northern California Sales Manager
      • Jun 2021 - Oct 2022

      Skye is partnered with Pitco Foods. Calling on all accounts including Chains, On & Off Premise that are in No CA. Skye is a start up spirits and wine company and learning the trade from the ground up. Skye is partnered with Pitco Foods. Calling on all accounts including Chains, On & Off Premise that are in No CA. Skye is a start up spirits and wine company and learning the trade from the ground up.

    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Northern California Field Sales Rep
      • May 2020 - Jan 2022

      Call on all accounts in Northern California that has Spa Girl, in addition, to pitching to new accounts. Working with the Distributing partner, Southern Glazers. In addition, I did trade shows, demos and staff training. Call on all accounts in Northern California that has Spa Girl, in addition, to pitching to new accounts. Working with the Distributing partner, Southern Glazers. In addition, I did trade shows, demos and staff training.

    • United States
    • Wine and Spirits
    • 1 - 100 Employee
    • Northern California Territory Manager
      • Jun 2020 - Mar 2021

    • Beverage Manufacturing
    • 1 - 100 Employee
    • Sales Manager
      • May 2019 - Jun 2020

    • Hiro Sake No CA Sales Manager
      • Aug 2017 - May 2019

      Manage all sales in Northern California in the Chains and On/Off Premise. Cold call accounts by presenting feature and benefits of Hiro Sake. Developing relationships in key accounts. Partnered and distributed through the Henry Wine Group. Manage all sales in Northern California in the Chains and On/Off Premise. Cold call accounts by presenting feature and benefits of Hiro Sake. Developing relationships in key accounts. Partnered and distributed through the Henry Wine Group.

    • United States
    • Beverage Manufacturing
    • 700 & Above Employee
    • Beverage Specialist (Beer, Sake and Rockstar)
      • Apr 2016 - Mar 2017

      Work with Suppliers and independently to pitch Beer, Sake and Rockstar Energy drink in On/Off premise accounts in San Francisco through San Jose. Must call on a minimum of 10 accounts a day. Call on a minimum of accounts by making presentations and providing samples. Nominated Beer Rep of the Year 2016.

    • AWS Portfolio Manager/Account Coordinator
      • Feb 2014 - Mar 2016

      Go Spot Check expert. One point of contact for AWS Team to communicate all needs in Merchandising. Communicates internally with Merchandising Management on a daily basis. Assist with all DSD including Safeway by communicating with Field Reps. Accounts that I Specialized in were Safeway, Walmarts, Targets and Walgreens, to name a few. Running Diver daily to update trackers, checking inventories, communicating with Account Executives as well as SWS personnel who call on all accounts. Works on internal communications on what is happening in all accounts DSD and Chains. Show less

    • Northern California Safeway Field Account Manager
      • May 2010 - May 2014

      Manage the 2 Safeway Field Managers, through my experience will guide them through processes that will help SWS and Safeway relations. Liaison between Safeway Team and Field. Close relationship with Safeway Liquor Field Manager as one point of contact for all SWS issues. Position involves problem solving and coordination of Merchandising Teams. Coordinating events for Safeway (i.e. Bev Ed and fundraising. In field involves Supplier Work Withs and checking SWS compliance in store. Show less

    • Wholesale Apparel and Sewing Supplies
    • 1 - 100 Employee
    • Golden State Area Manager
      • May 2008 - May 2010

      Responsible of the Bay Area Teams (North, South, East and SF/Peninsula) which consists of District Managers and Territory Managers in the Golden State division. Manage the managers to develop leaders. Make sure quotas and all required information are communicated toTeams. Maintain supplier relations.

    • Divisional Manager Part Time and Manager of Costco Team
      • May 2006 - May 2008

      Started newly created Part Time Merchandising Division. Manage 22 Part Time Merchandisers with 3 Full Time District Managers all throughout N CA. Primary job focus for the group is to conduct Out of Stock report and create reports for Diageo. Managed 3 full time Full Time Costco sales reps and 2 Part Time Sam Club merchandisers. Managed the Costco handsell team to sell wine and spirits in Costco.

    • Golden State Chain District Manager
      • May 2005 - May 2006

      Manage a team of 5 Territory Managers from San Francisco to Sunnyvale with approximately 85 Chain accounts Please note similar duties as DM in prior division in PWS. Nominated for the 2006 Southern Wine and Spirits Golden State Team of the Year.

    • Pacific Wine and Spirits Combo Sales Rep
      • May 2004 - May 2005

      Friendly sales representative who calls on approximately 80 accounts from San Francisco to South San Francisco both on/off premise. Responsibilities include servicing the accounts and making sure all brands are represented in the wells, wine lists and shelves, as well as making deals.

    • Pacific Wine and Spirits Chain District Manager
      • May 2002 - May 2004

      Responsible leader in developing 6 sales representatives in San Francisco to Santa Clara with close to 100 accounts

    • Pacific Golden State Chain Sales Rep
      • Aug 2000 - May 2002

      Reliable sales representative in charge of 17 Chain accounts (Safeways, Albertson, Cala Bells, Foodsco and Beverages & Mores) in SF. Responsibilities include servicing, merchandising and product presentation. Nominee for the 2001 Southern Wine and Spirit Pacific Golden State Chain Representative of the Year

    • Waitress
      • 1996 - 1999

    • Room Service Ordertaker/Server
      • 1992 - 1996

    • Baby Birder Supervisor and Volunteer
      • 1990 - 1992

    • Customer Service Representative and Sales
      • 1987 - 1991

Education

  • University of Hawaii at Manoa
    Bachelor of Arts (B.A.) Ethnic Studies
    1997 - 1999

Community

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