Communications Coordinator

• Sep 2019 - Present

Digital Content Specialist/Social Media Coordinator

• Jun 2018 - Sep 2019

Freelance Writer/Content Editor

• Oct 2017 - Jun 2018

Marketing Copywriter

• Feb 2017 - Oct 2017

•Created user-centric blog posts, eBooks, PPC landing pages, guides, service pages, case studies, checklists, and social media messages that attract, convert, close, and delight business-minded audiences. •Developed effective copy and multi-channel content strategies to drive website traffic and grow clients’ existing customer base through irresistible, human-focused brand storytelling. •Used SEO audits and best practices to lift content on search engines. •Used keyword research tools to discover and prioritize top-ranking keywords. •Used working knowledge of consumer behavior to develop influential social media messaging on Facebook, Twitter, and LinkedIn. •Stayed abreast of social media trends and studied social media post performance to understand which message types lead to action. •Effectively managed tasks within a project workflow tool (Jira). •Performed competitive research to identify future growth opportunities in the marketplace for internal and external partners. •Monitored industry news and trends with a critical eye, looking for unanswered questions that can be answered by partners for the purpose of distinguishing them from their competition. •Participated in internal meetings designed to continuously assess changing consumer behavior and develop multi-channel content strategies that align with business goals and user needs. •Analyzed the performance metrics of marketing campaigns and used those analyses to draw actionable insights. •Used 2D story maps to match digital-first content marketing materials with a variety of buyer personas, and to which stretched the entirety of their buyer journey. •Worked with client stakeholders to comprehend content marketing needs and develop content strategies that are personal, bold, distinctive, and creative. •Worked across departments to ensure seamless production and coordination of marketing materials. Show less

Social Media Coordinator/Community Manager

• Feb 2015 - Feb 2017

• Supported the development and delivery of social media marketing strategies to enhance the influence of services through content creation and community management. •Directly engaged with audiences through Q&A forums and used insights to produce highly-engaging content. • Monitored and moderated platforms to cultivate a strong online community around the brand and manage the brand’s online reputation. • Supported the day-to-day content publication strategy and management of the online community across a variety of digital properties. • With an aim to drive consultations, composed and created exciting, relevant and engaging digital content across the website, social media accounts, and diverse digital platforms. • Engaged daily with audiences to raise brand awareness, build strong relationships, spike engagement, and search for conversion opportunities. • Monitored discussion forums to identify discussion patterns and key audience needs. • Used business features within social media platforms (e.g. Facebook and Twitter) to track and report social media strategy performance, then used insights to develop additional strategies that aligned with business goals and user needs. • Advocated internally on behalf of the audience to ensure stakeholders were aware of audience needs, then offered solutions for breaking down barriers between audiences and the brand. • Monitored and effectively leveraged social media tools, trends, and applications. • Devised social media strategies around each platform’s niche group. • Ensured all content was on-brand, consistent in terms of style and quality and optimized for search and user experience for all channels of content including social media, mobile, and video. Show less

Digital Content Strategist

• Nov 2012 - Feb 2017

• Mapped out content strategies that supported and extended marketing initiatives—short and long-term—determining which methods work for the brand and why. •Created, edited, and managed content modules and web pages using a structured CMS. •Developed human-centered, yet business-minded editorial calendars for seven networks• Procured, coached, and managed writing talent for the brand’s conversational, yet professional writing tone. • Using strong communication skills and constructive feedback, relayed and harnessed writing tone and style. •Sourced, edited, and published captivating photos that told the story of each website’s brand image. •Used basic HTML coding and department-crafted templates to produce weekly and monthly newsletters/email blasts, then harnessed the power of ExactTarget to generate performance reports and make future recommendations. •Employed Google Analytics to understand user behavior and content/feature performance for the purpose of driving content ideation and strategy to improve website traffic and meet business goals. •Implemented SEO best practices to optimize content for search engines. •Oversaw website migrations from beginning to end, re-interpreting brand imaging and using SEO audits/data analyses to prioritize content placement and improve UX. •Helped with the creation and maintenance of content style guides. •Worked across departments to communicate content needs and to guarantee deliverables for deadlines. •Wrote B2C medical blurbs. •Worked with tech to develop features and modules that improved UX. •Copy-edited Vein Magazine every two months. Show less

Digital Copywriter

• Jan 2015 - Feb 2017

•Wrote short- and long-form content marketing materials (e.g. service pages, landing pages, and blog posts) for a B2C marketing solutions company with clients who have chiropractic, dermatology, optometry, veterinary, and acupuncture businesses. •Wrote short- and long-form content marketing materials (e.g. service pages, landing pages, and blog posts) for a B2C marketing solutions company with clients who have chiropractic, dermatology, optometry, veterinary, and acupuncture businesses.

Reporter/Copy Editor/Assistant Web Content Manager

• Jan 2008 - Nov 2012

• Covered a range of topic areas (e.g., news, business, education, healthcare, lifestyle, politics, government, entertainment, and more) as a full-time staff reporter for a community-based weekly and daily. • Composed four to five articles per week. Also contributed entertainment articles to The Los Angeles Independent, a publication affiliated with The Wave that serves Hollywood. • Managed web content via a variety of content management systems, including Clickability, NewsEditPro, and WordPress. • Copy-edited the company’s seven editions every week. • Used social media (e.g., Facebook and Twitter) to promote articles on the publication’s websites and increase readership. • Collaborated with sales and marketing team to create content that boosted the publication's presence online and in the public. • Pitched compelling story ideas every week and brainstormed with management on special projects. • Wrote captions and headlines. • Managed multiple coverage areas simultaneously and constantly engaged with persons of different social, economic, and ethnic backgrounds. • Other duties included: capturing and editing video footage, researching, fact-checking, carrying out special projects, building and maintaining relationships with the community and public officials, coordinating assignments, aggregating information, photo editing. Show less

Contributing Writer

• Jan 2006 - May 2006

•Kept the student body informed about campus life and the surrounding community. •Gathered information by way of the library, web and academic databases, as well as public records and school administration. •Interviewed and engaged with students, campus police, university administration and other respective groups. •Met with editor to discuss topic ideas and deadlines. •Kept the student body informed about campus life and the surrounding community. •Gathered information by way of the library, web and academic databases, as well as public records and school administration. •Interviewed and engaged with students, campus police, university administration and other respective groups. •Met with editor to discuss topic ideas and deadlines.

Assistant Editor

• Sep 2004 - May 2005

•Met bi-weekly with editor and writers to discuss areas of focus for upcoming editions. •Assisted the editor in managing a staff of writers. •Proofread and revised stories that were to be published. •Oversaw deadlines and timelines of staff writers. •Responsible for drafting page layouts and working with production to coordinate content. •Brainstormed with team to develop topics and secure sources for upcoming editions. •Met bi-weekly with editor and writers to discuss areas of focus for upcoming editions. •Assisted the editor in managing a staff of writers. •Proofread and revised stories that were to be published. •Oversaw deadlines and timelines of staff writers. •Responsible for drafting page layouts and working with production to coordinate content. •Brainstormed with team to develop topics and secure sources for upcoming editions.

Contributing Writer

• Sep 2001 - Dec 2001

•Kept the student body informed about campus life and the surrounding community. •Gathered information by way of the library, web and academic databases, as well as public records and school administration. •Interviewed and engaged with students, campus police, university administration and other respective groups. •Met with editor to discuss topic ideas and deadlines. •Kept the student body informed about campus life and the surrounding community. •Gathered information by way of the library, web and academic databases, as well as public records and school administration. •Interviewed and engaged with students, campus police, university administration and other respective groups. •Met with editor to discuss topic ideas and deadlines.