Experience

Digital com Sal

• Brazil
• Marketing Services
• 1 - 100 Employee

• Partner & Founder

  • Oct 2019 - Present

  Especialista em criar estratégias que alavanquem o crescimento de empresas e marcas de forma significativa e quantificável no Digital. Especialista em criar estratégias que alavanquem o crescimento de empresas e marcas de forma significativa e quantificável no Digital.



Avon

• United Kingdom
• Personal Care Product Manufacturing
• 700 & Above Employee

• Global Senior Brand Manager

  • Mar 2016 - Mar 2019

  Responsible for project development of together with Global cross functional team and main countries to build strategy and brand architecture:● Global definition and alignment of brand and innovation strategies for Europe, Latin America and Asia; ● New projects leadership through developing concept, strategy, planning, execution of activation, partnerships and communication plans/ PR;● Project management and tracking of cross functional teams, guarantying all delivers on time and on the right way; ● Support on key presentations in terms of structuring and feeding of information;● Work together with IM team on developing business plans and trends analyses;● Activity with Global Advertising and Design Agencies to develop new products and campaigns, from briefing to implementation;● Budget management. Show less

• Latin America Senior Brand Manager

  • Sep 2014 - Mar 2016

  Project creation and management of Fragrances, leading all cross functional team:● Regional definition and alignment of launching strategies for all Latin America countries;● Design and Implementation of development of giftable projects for Fragrance category;● Budget management;● Briefing development for different initiatives and research.



Grupo Boticário

• Brazil
• Personal Care Product Manufacturing
• 700 & Above Employee

• Trade Marketing Manager - quem disse, berenice?

  • Apr 2014 - Sep 2014

  Responsible for strategic plan and promotional calendar of the brand:● Definition of incentive actions and engagement with sales force;● Organization and Implementation of activation plans;● Projects and Campaign management;● Management of budget, contracts, revisions and launchings;● Development of promotional activation;● People management.

• Junior Product Manager - quem disse, berenice?

  • Apr 2013 - Apr 2014

  Responsible for managing the seasonal dates (Mother’s day and Christmas), representing 40% of brand gross sales: ● Projects creation and management for product launching, focused on fragrance and make-up categories;● Development of concept, portfolio and consumer price; ● Cost and margin analyze, as well as sales projection;● Project coordination with cross functional team and alignment with Communication, Trade Marketing and Sales areas to implement projects.

• Senior Marketing Analyst - quem disse, berenice?

  • Feb 2011 - Mar 2013

  Responsible for supporting high managment on development and implementation of this startup from Grupo Boticário.



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Trainee Marketing Sempre Livre®

  • Jan 2010 - Feb 2011

• Trainee Marketing / Novos Negócios

  • Jan 2009 - Feb 2011

• Estagiária Marketing Band-aid® América Latina

  • Jan 2008 - Jan 2009