Leila (Ly) D.
Product Designer at Vietnam Tech Society- Claim this Profile
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Bio
Experience
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Vietnam Tech Society
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Product Designer
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Jun 2021 - Present
• Build low and high fidelity, design and prototype the UX and UI of Techsphere, a free mentorship platform for anyone to meet with industry professionals from the tech fields • Ensure platform-wide consistency through the development of design system and documentation of use cases • Follow the lean startup approach: MVP, MLP, and rapid iterations • TechSphere is in beta version with 15 mentors and 50 mentees Tools: Balsamiq, Figma • Build low and high fidelity, design and prototype the UX and UI of Techsphere, a free mentorship platform for anyone to meet with industry professionals from the tech fields • Ensure platform-wide consistency through the development of design system and documentation of use cases • Follow the lean startup approach: MVP, MLP, and rapid iterations • TechSphere is in beta version with 15 mentors and 50 mentees Tools: Balsamiq, Figma
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College of Arts, Media and Design (CAMD) at Northeastern University
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United States
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Higher Education
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1 - 100 Employee
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Product Design - Research Assistant
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Apr 2022 - Mar 2023
Building the visual interface for OurSleepKit, a Couple-focused mHealth Tool to Support Adherence to Positive Airway Pressure Treatment. Building the visual interface for OurSleepKit, a Couple-focused mHealth Tool to Support Adherence to Positive Airway Pressure Treatment.
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McKinsey & Company
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Business Consulting and Services
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700 & Above Employee
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Product Innovation and Design Co-op
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Jul 2022 - Dec 2022
Designing digital assets at McKinsey Transformations team (MT) with a focus on Sustainability Designing digital assets at McKinsey Transformations team (MT) with a focus on Sustainability
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Ivy Talent Education
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United States
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Education Management
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1 - 100 Employee
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Website Designer & Marketing Associate
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Jun 2020 - May 2021
• Independently conducted the UX Design process to identify user’s pain points and tailored the product design to user’s needs • Solo designed and implemented UX and UI of two websites using WordPress: Ivy Talent (Educational Consulting) and Aralia (E-learning) • Updated website functions and designs based on the behavior of 3000 monthly users on Google Analytics Tools: Figma, WordPress • Independently conducted the UX Design process to identify user’s pain points and tailored the product design to user’s needs • Solo designed and implemented UX and UI of two websites using WordPress: Ivy Talent (Educational Consulting) and Aralia (E-learning) • Updated website functions and designs based on the behavior of 3000 monthly users on Google Analytics Tools: Figma, WordPress
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Market Research Intern
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May 2019 - Aug 2019
Division: Brand Health Tracking and Customer Excellence • Reviewed and analyzed large and complex data set from SPSS and Excel for leading pharmaceutical, and Consumer Packaged Goods (CPG) brands • Independently conducted distinctive assets research and testing studies to measure brand equity and provided strategic recommendations for clients’ problems • Provided programming professionals constructive feedback on survey designs before launching • Assisted in data collection, insights pulling and data visualization for the final reports Show less
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Education
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Northeastern University
Master of Science - MS, Information Design and Data Visualization -
Ithaca College
Bachelor of Science (B.S.), Integrated Marketing Communications, Graphic Design minor