Leila (Ly) D.

Product Designer at Vietnam Tech Society
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Boston

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Experience

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Product Designer
      • Jun 2021 - Present

      • Build low and high fidelity, design and prototype the UX and UI of Techsphere, a free mentorship platform for anyone to meet with industry professionals from the tech fields • Ensure platform-wide consistency through the development of design system and documentation of use cases • Follow the lean startup approach: MVP, MLP, and rapid iterations • TechSphere is in beta version with 15 mentors and 50 mentees Tools: Balsamiq, Figma • Build low and high fidelity, design and prototype the UX and UI of Techsphere, a free mentorship platform for anyone to meet with industry professionals from the tech fields • Ensure platform-wide consistency through the development of design system and documentation of use cases • Follow the lean startup approach: MVP, MLP, and rapid iterations • TechSphere is in beta version with 15 mentors and 50 mentees Tools: Balsamiq, Figma

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Product Design - Research Assistant
      • Apr 2022 - Mar 2023

      Building the visual interface for OurSleepKit, a Couple-focused mHealth Tool to Support Adherence to Positive Airway Pressure Treatment. Building the visual interface for OurSleepKit, a Couple-focused mHealth Tool to Support Adherence to Positive Airway Pressure Treatment.

    • Business Consulting and Services
    • 700 & Above Employee
    • Product Innovation and Design Co-op
      • Jul 2022 - Dec 2022

      Designing digital assets at McKinsey Transformations team (MT) with a focus on Sustainability Designing digital assets at McKinsey Transformations team (MT) with a focus on Sustainability

    • United States
    • Education Management
    • 1 - 100 Employee
    • Website Designer & Marketing Associate
      • Jun 2020 - May 2021

      • Independently conducted the UX Design process to identify user’s pain points and tailored the product design to user’s needs • Solo designed and implemented UX and UI of two websites using WordPress: Ivy Talent (Educational Consulting) and Aralia (E-learning) • Updated website functions and designs based on the behavior of 3000 monthly users on Google Analytics Tools: Figma, WordPress • Independently conducted the UX Design process to identify user’s pain points and tailored the product design to user’s needs • Solo designed and implemented UX and UI of two websites using WordPress: Ivy Talent (Educational Consulting) and Aralia (E-learning) • Updated website functions and designs based on the behavior of 3000 monthly users on Google Analytics Tools: Figma, WordPress

    • Market Research Intern
      • May 2019 - Aug 2019

      Division: Brand Health Tracking and Customer Excellence • Reviewed and analyzed large and complex data set from SPSS and Excel for leading pharmaceutical, and Consumer Packaged Goods (CPG) brands • Independently conducted distinctive assets research and testing studies to measure brand equity and provided strategic recommendations for clients’ problems • Provided programming professionals constructive feedback on survey designs before launching • Assisted in data collection, insights pulling and data visualization for the final reports Show less

Education

  • Northeastern University
    Master of Science - MS, Information Design and Data Visualization
    2021 - 2023
  • Ithaca College
    Bachelor of Science (B.S.), Integrated Marketing Communications, Graphic Design minor
    2016 - 2020

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