Leila Ergul Demir

Chief Operating Officer at Exceptionly
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Languages
  • French Elementary proficiency
  • English Full professional proficiency
  • Turkish Native or bilingual proficiency

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Inanc Gumus

Ergul is very innovative, good-willed and ambitious customer representative, sales manager. With her experience and hard work our company increased its market share.

Taylan Koru

Besides her strong sales skills, Ergul is definitely a communication master with full sincerity. I like her creative ideas, enthusiasm and result-oriented persona. It is very pleasure to have her as a best friend and have chance to work with her as a colleague in past.

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Credentials

  • The Trade Desk Edge Academy Certified: Executive Program
    The Trade Desk
    May, 2023
    - Sep, 2024
  • Learning Salesforce CPQ
    LinkedIn
    Apr, 2023
    - Sep, 2024
  • Becoming Head of Sales: Developing Your Playbook
    LinkedIn
    Apr, 2021
    - Sep, 2024
  • Everybody's Introduction to Tableau
    LinkedIn
    Mar, 2023
    - Sep, 2024
  • Sales Operations
    LinkedIn
    Apr, 2021
    - Sep, 2024
  • The Science of Sales
    LinkedIn
    Apr, 2021
    - Sep, 2024
  • Unconscious Bias (2017)
    LinkedIn
    Mar, 2023
    - Sep, 2024
  • Developing a Diversity, Inclusion, and Belonging Program
    LinkedIn
    Feb, 2020
    - Sep, 2024
  • Diversity, Inclusion, and Belonging (2017)
    LinkedIn
    Jan, 2020
    - Sep, 2024
  • Negotiation Skills
    LinkedIn
    Feb, 2020
    - Sep, 2024
  • MEDDPICC Masterclass
    MEDDICC
    Apr, 2023
    - Sep, 2024

Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Chief Operating Officer
      • Mar 2021 - Nov 2022

      Exceptionly is a next-generation software-talent platform startup whose unique data set and sourcing/testing capabilities let it identify, test, and deliver the best software talent from across the globe. - Co-founded, orchestrated, and coordinated business operations, including but not limited to talent acquisition, platform building, and technical evaluation. - Oversaw the sales strategy and operations functions as well as the outbound sales, lead generation, and the HubSpot CRM… Show more Exceptionly is a next-generation software-talent platform startup whose unique data set and sourcing/testing capabilities let it identify, test, and deliver the best software talent from across the globe. - Co-founded, orchestrated, and coordinated business operations, including but not limited to talent acquisition, platform building, and technical evaluation. - Oversaw the sales strategy and operations functions as well as the outbound sales, lead generation, and the HubSpot CRM adoption process. - Designed and implemented a solid B2B sales funnel from the ground up by initiating strategic relationships with clients, partners, and vendors to enrich sales channels. - Created workflows to streamline the sales process and define the sales cycle. - Hired and managed a globally remote team, including engineers and recruiters. - Developed the company’s business plan, culture, and overall strategic vision and led the organization. Show less Exceptionly is a next-generation software-talent platform startup whose unique data set and sourcing/testing capabilities let it identify, test, and deliver the best software talent from across the globe. - Co-founded, orchestrated, and coordinated business operations, including but not limited to talent acquisition, platform building, and technical evaluation. - Oversaw the sales strategy and operations functions as well as the outbound sales, lead generation, and the HubSpot CRM… Show more Exceptionly is a next-generation software-talent platform startup whose unique data set and sourcing/testing capabilities let it identify, test, and deliver the best software talent from across the globe. - Co-founded, orchestrated, and coordinated business operations, including but not limited to talent acquisition, platform building, and technical evaluation. - Oversaw the sales strategy and operations functions as well as the outbound sales, lead generation, and the HubSpot CRM adoption process. - Designed and implemented a solid B2B sales funnel from the ground up by initiating strategic relationships with clients, partners, and vendors to enrich sales channels. - Created workflows to streamline the sales process and define the sales cycle. - Hired and managed a globally remote team, including engineers and recruiters. - Developed the company’s business plan, culture, and overall strategic vision and led the organization. Show less

    • Sweden
    • Musicians
    • 700 & Above Employee
    • Deal Desk & Partnerships Director, Americas
      • Jan 2018 - Jan 2020

      - Transferred to the Spotify US team to create a sustainable deal structure. - Sustained the attainment of the overall Americas revenue quota by leading the implementation of the Americas trading deal strategy. - Built, managed, and embedded an optimized strategic trading framework with global and local sales teams. - Provided leadership to the teams in the market, leading the business planning process with agencies/clients and developing a scalable Trading strategy across multiple… Show more - Transferred to the Spotify US team to create a sustainable deal structure. - Sustained the attainment of the overall Americas revenue quota by leading the implementation of the Americas trading deal strategy. - Built, managed, and embedded an optimized strategic trading framework with global and local sales teams. - Provided leadership to the teams in the market, leading the business planning process with agencies/clients and developing a scalable Trading strategy across multiple business segments. - Developed a cross-functional Salesforce approval process and DocuSign integration to create a sustainable deal desk structure for all stakeholders, such as finance, internal audit, and legal. - Created and supported the implementation of the Americas deal strategy through local sales and internal operational teams. - Executed the structure of agency and advertiser deals in the USA, Canada, Brazil, Mexico, and Australia alongside Global deals. - Developed, presented, and promoted solutions that achieved partnership business objectives across the region. - Managed and drove the growth with the key agencies/clients across the entire region. - Partnered up with the Vertical leads & Top Accs teams to develop strategies to unlock inactive advertiser spending and grow share of wallet.

    • Country Director, Turkey
      • Sep 2013 - Jan 2018

      - Launched sales, sales operations and strategy, marketing, editorial, and licensing operations. - Oversaw Spotify Turkey's advertising sales operations. - Recruited, mentored, and directed a high-performing sales team covering 15 media agencies and top 100 advertisers in the country. - Negotiated 20+ annual deals with the leading media agencies to increase revenue in the region. - Helped Turkish brands leverage music to engage with their audiences. - Oversaw the dotted line… Show more - Launched sales, sales operations and strategy, marketing, editorial, and licensing operations. - Oversaw Spotify Turkey's advertising sales operations. - Recruited, mentored, and directed a high-performing sales team covering 15 media agencies and top 100 advertisers in the country. - Negotiated 20+ annual deals with the leading media agencies to increase revenue in the region. - Helped Turkish brands leverage music to engage with their audiences. - Oversaw the dotted line, managed sales-related functions such as B2B Marketing, Business PR, Strategy, and Planning, and worked closely with finance functions. - Became local point of contact on behalf of Licensing, Label Relations, Business Management, Business Development, PR, Social Media, Editorial and Localisation functions to grow business in all aspects. - Initiated and executed Business Development projects with top-level business partners to reach more users. - Acted as a public speaker to create awareness and to grow Spotify’s market share in Turkey – over 30 TV/Newspaper interviews, university events, conferences.

    • United States
    • Software Development
    • 200 - 300 Employee
    • Senior Account Executive
      • Dec 2010 - Sep 2013

      - Managed 50+ key accounts - Oversaw creative digital agencies in order to create and offer customized projects, and leading the process of going online. - Built and developed MSN, Skype and Windows Live Platforms position in digital marketing and display advertising space and responsible to increase the overall market share of Microsoft Advertising. - Established and drove effective account plans to manage the business. - Created and presented high impact proposals, reports and… Show more - Managed 50+ key accounts - Oversaw creative digital agencies in order to create and offer customized projects, and leading the process of going online. - Built and developed MSN, Skype and Windows Live Platforms position in digital marketing and display advertising space and responsible to increase the overall market share of Microsoft Advertising. - Established and drove effective account plans to manage the business. - Created and presented high impact proposals, reports and communication to the partners. - Maintained mind shift to advertisers from various segments and worked closely with advertisers, media buying agencies and creative agencies in order to take part in their media plan as the number one online advertising platform. - Planned and executed both short and long term goals of advertisers online marketing strategy. - Attained and exceeded the overall revenue target on an annual basis. - Built strong commercial and personal relationships and increased the overall annual budget of advertisers on the MSA network. Show less - Managed 50+ key accounts - Oversaw creative digital agencies in order to create and offer customized projects, and leading the process of going online. - Built and developed MSN, Skype and Windows Live Platforms position in digital marketing and display advertising space and responsible to increase the overall market share of Microsoft Advertising. - Established and drove effective account plans to manage the business. - Created and presented high impact proposals, reports and… Show more - Managed 50+ key accounts - Oversaw creative digital agencies in order to create and offer customized projects, and leading the process of going online. - Built and developed MSN, Skype and Windows Live Platforms position in digital marketing and display advertising space and responsible to increase the overall market share of Microsoft Advertising. - Established and drove effective account plans to manage the business. - Created and presented high impact proposals, reports and communication to the partners. - Maintained mind shift to advertisers from various segments and worked closely with advertisers, media buying agencies and creative agencies in order to take part in their media plan as the number one online advertising platform. - Planned and executed both short and long term goals of advertisers online marketing strategy. - Attained and exceeded the overall revenue target on an annual basis. - Built strong commercial and personal relationships and increased the overall annual budget of advertisers on the MSA network. Show less

    • Kazakhstan
    • Advertising Services
    • 1 - 100 Employee
    • Sales and Operations Manager
      • Aug 2007 - Jan 2011

      - Oversaw the advertiser and publisher solution sales and operations team of 5 people that overachieve all sales targets with more than %160 YoY attainment rate - Reported directly to Deputy General Manager - Developed new ad formats with the creative and technical teams in order to widen the scope of the product - Worked in close cooperation with a broad network of business partners, top advertisers, top media and creative agencies in order to build and grow revenue and market share… Show more - Oversaw the advertiser and publisher solution sales and operations team of 5 people that overachieve all sales targets with more than %160 YoY attainment rate - Reported directly to Deputy General Manager - Developed new ad formats with the creative and technical teams in order to widen the scope of the product - Worked in close cooperation with a broad network of business partners, top advertisers, top media and creative agencies in order to build and grow revenue and market share within performance ad network, and tool businesses within Turkey Online ad market - Managed all key accounts - Executed yield and price management in order to provide analytical information to enhance business decision-making and to drive the profitability of the overall inventory - Partnered up with the executive production team. Show less - Oversaw the advertiser and publisher solution sales and operations team of 5 people that overachieve all sales targets with more than %160 YoY attainment rate - Reported directly to Deputy General Manager - Developed new ad formats with the creative and technical teams in order to widen the scope of the product - Worked in close cooperation with a broad network of business partners, top advertisers, top media and creative agencies in order to build and grow revenue and market share… Show more - Oversaw the advertiser and publisher solution sales and operations team of 5 people that overachieve all sales targets with more than %160 YoY attainment rate - Reported directly to Deputy General Manager - Developed new ad formats with the creative and technical teams in order to widen the scope of the product - Worked in close cooperation with a broad network of business partners, top advertisers, top media and creative agencies in order to build and grow revenue and market share within performance ad network, and tool businesses within Turkey Online ad market - Managed all key accounts - Executed yield and price management in order to provide analytical information to enhance business decision-making and to drive the profitability of the overall inventory - Partnered up with the executive production team. Show less

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Sales Executive
      • Aug 2005 - Sep 2007

Education

  • University of Washington
    Certificate, Project Management
    2023 - 2024
  • Boğaziçi Üniversitesi / Bosphorus University
    Bachelor's Degree, International Trade
  • MEDDIC Academy
    Introduction to MEDDIC
    2023 - 2023

Community

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