Leila Cangussu

Content Analyst at Smilink
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Contact Information
us****@****om
(386) 825-5501
Location
BR
Languages
  • Inglês Full professional proficiency
  • Português Native or bilingual proficiency
  • Espanhol Professional working proficiency

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5.0

/5.0
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Atilio Grassi

Trabalhar com a Leila foi extremamente gratificante. Fomos uma dupla por um grande tempo e só tenho elogios a fazer… a agilidade, visão, redação e (o mais importante) o acompanhamento de tudo. Tivemos resultados incríveis e viradas de cenários com apenas testes criativos. Uma profissional e amiga incrível.

Guilherme Maia

Leila é uma profissional do mais alto gabarito. É uma pessoa muito organizada, carismática que se preocupa com cada membro membro da equipe. Aprendi e continuo aprendendo muito com a Leila. Seus textos são espetaculares. Sou um grande admirador dessa profissional.

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Credentials

  • Redação Publicitária pela ESPM RJ
    -

Experience

  • Smilink
    • Brazil
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Content Analyst
      • Oct 2022 - Present

      - Acting on the content front of the Growth sector. Responsible for the content and monitoring of campaign results in all paid media channels (Google, Facebook/Instagram [Meta], Tik Tok, Taboola, Programmatic, Remarketing and new channels). - Content creation and review of landing pages focused on performance, and management of the freelance team, including selection and monitoring of results. - Acting on the content front of the Growth sector. Responsible for the content and monitoring of campaign results in all paid media channels (Google, Facebook/Instagram [Meta], Tik Tok, Taboola, Programmatic, Remarketing and new channels). - Content creation and review of landing pages focused on performance, and management of the freelance team, including selection and monitoring of results.

  • Olist
    • Brazil
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Content Analyst
      • Sep 2021 - Sep 2022

      - Acting on the content front of the Growth sector. Responsible for the creative, and copywriting strategy focused on branding and conversion for all paid media channels (Google, Facebook/Instagram [Meta], Tik Tok, Taboola, Programmatic, Remarketing, and new channels) where Olist products - Store, Tiny and Vnda- were announced, including conducting A/B tests on Google Search and Meta. - In addition, content creation and review of performance-oriented landing pages, production of articles and rich materials related to retail, e-commerce and marketplaces for Olist's blog and partner channels. - Scripting of audiovisual content for YouTube and other channels, SEO optimizations, monitoring of strategic Keywords, and monitoring of metrics (positioning, organic traffic, CAC, CTR, lead generation...). - Support in the migration of Olist domains (Olist blog, Tiny, and Help Center), construction, together with other content creators, of the Olist Blog content journeys, and carrying out integrated actions with all Marketing fronts.

  • Semesp
    • Brazil
    • Education Management
    • 1 - 100 Employee
    • Social media analyst
      • May 2018 - May 2021

      - Planning, management, and monitoring of social media encompassing the entire universe of Semesp's activities, which include Brazilian Higher Education and research, events, publications, in addition to managing internal brands and partners such as Conic-Semesp, Semesp Corporate University, Metared Brazil and the STHEM Brazil Consortium; - Development of marketing strategies aimed at achieving the company's objectives, in addition to preventing and solving possible problems; - Participation in event production processes such as briefing, the definition of strategies, contact with speakers, and coordination of the online coverage team, among others; - Contact with advertising agencies, creation of briefings, analysis of the designed strategy, follow-up on the creation and launch of campaigns, analysis of return on investment; - Creation of institutional and promotional materials, scripts for institutional videos broadcast online, content for social networks, and e-mail marketing; - Monitoring of campaigns in Google Ads, Facebook and Instagram Ads, and Linkedin Ads.

  • UOL
    • Brazil
    • Software Development
    • 700 & Above Employee
    • Content Creator
      • May 2018 - Dec 2018

      - Responsible for supplying the pages UOL Notícias, UOL TV e Famosos and UOL Esportes on Facebook and Twitter, in addition to shooting Media Out Of Home - MOOH - for UOL screens across the country on alternate weekends, on a freelance basis. - Curation of news, editing, and choice of images under the supervision of the on-duty professionals from Universo Online. - Responsible for supplying the pages UOL Notícias, UOL TV e Famosos and UOL Esportes on Facebook and Twitter, in addition to shooting Media Out Of Home - MOOH - for UOL screens across the country on alternate weekends, on a freelance basis. - Curation of news, editing, and choice of images under the supervision of the on-duty professionals from Universo Online.

  • Ubika Brasil
    • Brazil
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Copywriter
      • Apr 2016 - May 2018

      - Responsible for editing and creating texts using SEO focused on organic search. - Elaboration and management of the social media plan. - Measuring results on social networks and tracking Google rankings. Clients served: Cobertores Parahyba, Azen Corpo e Saúde, Forever Baby, Bradex Centro Auditivo, Black Trunk Brasil, among others. - Responsible for editing and creating texts using SEO focused on organic search. - Elaboration and management of the social media plan. - Measuring results on social networks and tracking Google rankings. Clients served: Cobertores Parahyba, Azen Corpo e Saúde, Forever Baby, Bradex Centro Auditivo, Black Trunk Brasil, among others.

  • LAR NATURAL
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Account Manager
      • Mar 2015 - Jan 2016

      - Responsible for managing internal and external customers of the Carron Natural marketplace. - Assistance in creating content on social networks, weekly benchmarking with the Account Manager team, SEO optimization aimed at the marketplace and CRM management. - Responsible for managing internal and external customers of the Carron Natural marketplace. - Assistance in creating content on social networks, weekly benchmarking with the Account Manager team, SEO optimization aimed at the marketplace and CRM management.

  • Comunica Brasil
    • Rio de Janeiro, Brasil
    • Social media analyst
      • Feb 2014 - Feb 2015

      - Management and monitoring of social media. Creation of daily and weekly content, according to the needs of each client. Creating Facebook Ads campaigns with SEO assistance Customers served: Parque Shopping Sulacap, Cruz Vermelha Barra Mansa, FlaShop, Grupo Brito e Brito. - Management and monitoring of social media. Creation of daily and weekly content, according to the needs of each client. Creating Facebook Ads campaigns with SEO assistance Customers served: Parque Shopping Sulacap, Cruz Vermelha Barra Mansa, FlaShop, Grupo Brito e Brito.

  • Hakka Art & Design
    • Rio de Janeiro, Brasil
    • Content Analyst
      • Jul 2013 - Feb 2014

      - Management and monitoring of social media, creation of online content, and monitoring of campaigns on Facebook Ads. Responsible for the interface in creating campaigns, commercials, and printed material for all agency clients. Active participant in the creation of texts and scripts for all agency projects. Contact suppliers, TV stations, and radio. Organization of budgets involving quotations. Clients served: Nightclub Pullse Club, Nightclub The Gaarden, Rosália Boutique, Malheiros Advogados Associados, Pépe Tattoo, Banda Sound Road, La Plata Joias, Texas Lanches.

  • Flux Agency (Hashtag)
    • Rio de Janeiro, Brasil
    • Account Manager
      • Mar 2013 - Jul 2013

      - In charge of monitoring several agency clients' Google Analytics, SEO, CMS, and CRM. Clients served: CDL Barra Mansa, Teatro Gacemss, AGO Concessionárias, Fair Play Assessoria Esportiva, Jornal Folha do Interior, Jornal Foco Regional, and Transporte Excelsior, among others. - In charge of monitoring several agency clients' Google Analytics, SEO, CMS, and CRM. Clients served: CDL Barra Mansa, Teatro Gacemss, AGO Concessionárias, Fair Play Assessoria Esportiva, Jornal Folha do Interior, Jornal Foco Regional, and Transporte Excelsior, among others.

  • Praise Comunicações
    • Rio de Janeiro, Brasil
    • Social media analyst
      • Sep 2012 - Dec 2012

      - Management and monitoring of social media. Creation of daily and weekly content, according to the needs of each client, crisis management, and monitoring of advertising on Facebook Ads. Customers served: Uniodonto Sul Fluminense, Uniodonto Resende, Uniodonto Nova Iguaçu, Volkswagen Rodac, Rio Water Planet. - Management and monitoring of social media. Creation of daily and weekly content, according to the needs of each client, crisis management, and monitoring of advertising on Facebook Ads. Customers served: Uniodonto Sul Fluminense, Uniodonto Resende, Uniodonto Nova Iguaçu, Volkswagen Rodac, Rio Water Planet.

  • AM4
    • Brazil
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Social media analyst
      • Dec 2011 - Sep 2012

      - Management and monitoring of social media, and the web. Monitoring, analysis of results, and creation of campaigns in the online environment. Creation of daily and weekly content, according to the needs of each client. Creation of Facebook Ads campaigns and follow-up with SEO assistance. Crisis management. – Customers served: Shopping Plaza Niterói, Shopping Taboão, Shopping Granja Vianna, Shopping Estação BH, Continente Park Shopping, COPPE UFRJ, ABA Rio, Gustavo Tutuca, America Futebol Clube, among others.

Education

  • Escola Superior de Propaganda e Marketing
    Redação Publicitária, Comunicação
    2014 - 2014
  • Universidade Veiga de Almeida
    Master of Business Administration (MBA), Administração, Negócios e Marketing
    2015 - 2016
  • Centro Universitário de Volta Redonda - UniFOA
    Bacharel em Comunicação Social - Publicidade e Propaganda
    2010 - 2013
  • Instituto de Educação Professor Manuel Marinho
    Ensino Normal Médio, Formação de Professores
    2006 - 2009

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