Leila Belfarji

Responsable marketing at OMNIA IMMOBILIER
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Contact Information
us****@****om
(386) 825-5501
Location
Lausanne, Vaud, Switzerland, CH

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Experience

    • Switzerland
    • Real Estate
    • 1 - 100 Employee
    • Responsable marketing
      • Jan 2021 - Present

    • Italy
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • International Product Manager Ladies Watches
      • Jan 2019 - Jan 2021

    • United Kingdom
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
      • Sep 2017 - Jan 2019

      • Prepares marketing strategies and programs for a product or product line.• Identify market potential, develops market and pricing plans, and develops sales channels(direct/indirect) including value-added partners for assigned product / service lines.• Implement plans including appropriate training and merchandising support.• Evaluates product performance to help develop and update company goals and objectives.• Provides support to sales and customers on technical questions.• Responsible for driving new product development.• Executes reductions in cost and drives quality improvements.• Continuously improves all aspects of the product line.• Coordinate VOC and product line strategies with Vertical Market Manager.• Defines, develops, and implements all marketing programs, such as website, direct marketing campaigns, print advertising, etc.• Responsible for local functional or process activity.• Demonstrates understanding of customer needs and recommends or takes action on changes needed to meet customer requirements.• Execute independent judgment narrow or limited in scope and compare alternate courses of action to make appropriate decisions after consideration of all options. Show less

      • Jun 2014 - Aug 2017

      • Define, implement and coordinate a new business strategy to create a pull demand• Follow-up of monthly production, extraction and analysis of reports• Compile and analyze marketing and performance metrics• Create and deploy a loyalty program for our indirect customers• Coordinate products trainings for indirect customers• Train and support sales team in the EU markets (products, marketing support, ...)• Implement a new website with a rewarding system• Creation of marketing supports (brochures, tech sheets, videos, iPad Apps, Newsletters)• Coordinate customers’ requests for marketing support• Organize and participate to events and tradeshows (from stand design, to close-out Report) Show less

    • France
    • Luxury Goods & Jewelry
    • 400 - 500 Employee
    • Product Marketing Assistant for Watches (CDD)
      • Sep 2013 - May 2014

      • Coordinated product launches and created communication and marketing support • Participated to elaboration of price and margin for new products • Collaborated with Development, Quality, Logistic and Customer Service to ensure timely production • Participates to new product development in collaboration with design and development teams • Collected competitors’ information and elaborated competitive and market analysis • Implemented intellectual property for new products (with internal team and external supplier) • Coordinated shootings of products with photographs and PR team • Supported and coached internal teams (sales, PR, developers, etc) • Organized and participates to Baselworld 2014 Show less

    • Switzerland
    • Construction
    • 500 - 600 Employee
    • Marketing and real estate development intern
      • Apr 2012 - Dec 2012

      • Develop a business strategy to reach political officer's issues and needs • Create a tool that provide a competitive advantage during negotiations • Create an integration program for new foreign employees • Provide a real estate prospecting tool • Prepare, manage and present projects of real estate development • Participate to commercial and client sessions • Develop a business strategy to reach political officer's issues and needs • Create a tool that provide a competitive advantage during negotiations • Create an integration program for new foreign employees • Provide a real estate prospecting tool • Prepare, manage and present projects of real estate development • Participate to commercial and client sessions

Education

  • University of Lausanne (Switzerland)
    Bachelor of Arts (BA), Political Science, International Relations
    2007 - 2010
  • Université de Neuchâtel
    Master of Science (MSc), International Business Development
    2010 - 2012

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