Experience

CADO Gifting

• United Arab Emirates
• Consumer Services
• 1 - 100 Employee

• CEO & Founder

  • May 2018 - Present

  UAE Founder & CEO of CADO gifting, a Luxury Tech Platform set to revolutionize the gifting market in the UAE with bespoke curated offerings and services. Allowing clients to be really good at gifting smartly on an e-commerce platform delivered same day.



Tabreed

• United Arab Emirates
• Utilities
• 500 - 600 Employee

• Vice President

  • Feb 2017 - Apr 2018

  Abu Dhabi, United Arab Emirates Vice President for Corporate Communications at Tabreed, and the first Emirati female on the leadership team. Tabreed is the first District Cooling company in the world to be publicly listed on the stock exchange. Tabreed plays a vital role in enabling the nation’s economic development by providing pioneering cooling solutions to key infrastructure projects - first in the UAE, and later, across the GCC.



College of Fashion & Design

• Advisory Board Member

  • Apr 2017 - Mar 2018

  Dubai, United Arab Emirates Advisory Board Member at the Dubai College of Fashion



Shell

• United Kingdom
• Oil and Gas
• 700 & Above Employee

• Business Opportunity Associate (MA&D and Special Projects)

  • Apr 2014 - Nov 2016

  UAE-Dubai & Abu Dhabi, Netherlands- Hague 2014 – Present: UAE & The Hague Area, Netherlands Currently working in upstream new business development and also focusing on renewables use and deployment in the upstream.

• Communications Advisor and Shell Eco Marathon Lead

  • Oct 2010 - Mar 2014

  Dubai Communications Advisor for Shell Markets, looking after 7 downstream classes of business, which include (Aviation, Marine, Bitumen, Commercial Fuels, Lubricants, Trading, and Chemicals), looking after Internal Communications, Media Relations, Events, and Governement Relations at the Dubai office. In addition to running the Shell Eco Marathon in the UAE (a global annual Shell sponsored initiative that encourages academics to design, create, and build thier own fuel efficient cars to compete in… Show more Communications Advisor for Shell Markets, looking after 7 downstream classes of business, which include (Aviation, Marine, Bitumen, Commercial Fuels, Lubricants, Trading, and Chemicals), looking after Internal Communications, Media Relations, Events, and Governement Relations at the Dubai office. In addition to running the Shell Eco Marathon in the UAE (a global annual Shell sponsored initiative that encourages academics to design, create, and build thier own fuel efficient cars to compete in this global challenge). Previously acted as Social Investment advisor for Abu Dhabi, our portfolio included Human Capital, Local Content, and Road Safety with the Emirates Foundation. Completed an assignment in Kuwait, with the Kuwait Shell Comms Manager to launch a Social Investment plan.



SugarVintage Retail and Apparel

• Owner

  • Dec 2007 - Feb 2016

  Dubai Founded and lead my own business in “SugarVintage”, from 2007-2016, the business grew from a home-grown project to a multinational brand that opened in 30 stores across 12 cities (including the GCC, Lebanon, Taiwan, Japan and Honk Kong). As a result, i developed a wide range of skills: 1) i worked with different industries 2) Developed a strong business acumen 3) Demonstrated some entrepreneurial skills 4) Managed & sold a profitable business.



Shell

• United Kingdom
• Oil and Gas
• 700 & Above Employee

• Social Investment Lead

  • Oct 2007 - Aug 2010

  UAE Social Investment Lead for UAE in charge of overseeing the development of a road safety campaign across the emirates and Kuwait. As part of our global social investment objectives. In addition to leading a Human Capital Development project with a VIP partner in Abu Dhabi the Emirates Foundation, to empower the youth and train potential entrepreneurs on business startups. Worked in Kuwait for a 3 month short term assignment to launch a Flag Ship sustainable Social Investment plan.



Arab Media Group

• United Arab Emirates
• Entertainment
• 100 - 200 Employee

• Associate Marketing Manager

  • Sep 2005 - Sep 2006