Leila Gafur

Head of Marketing at CFAO MOTORS - MOZAMBIQUE
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Maputo, Cidade de Maputo, Mozambique, MZ

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Amancio Chembane

For the 6 years I had a pleasure to work with Leila at Global Alliance, I realised that she is adept at multi-tasking administrative duties while performing in a professional and efficient manner. Especially I would highlight her skills as a Marketing Assistant, for having brought ideas that added value to the company. Leila has shown a high sense of responsibility and capacity to carry out her job with dedication and reliability. Moreover, Leila always displayed a contagious enthusiasm and team spirit. Leila deserves my solid recommendation for similar future professional positions.

Sheilla Ronda

Leila is a dedicated professional, helpfull and comitted to her tasks. Leila is the type of professional that dont just takes a task. She challenges it which is good, hence brings diferent prespectives and improves the results. She keeps the loop on her tasks and is very good in following up on her actions. Leila vibrates good energy. She is easy to deal with - she is always in a positive good mood. She is someone that is aware of priorities. In my capaciry of Head of Legal and Company Secretary in G.A., I interacted very often with Leila. Sheilla

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • Mozambique
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Head of Marketing
      • Jun 2023 - Present

    • Mozambique
    • Insurance
    • 1 - 100 Employee
    • Head of Commercial, Communication and Marketing
      • Sep 2022 - May 2023

      Phase 1 - Before launch Market research: Responsible for leading this research and using the information obtained to guide the company's marketing strategy. Brand definition: Define the visual identity, tone of voice, and values of the brand. This includes developing a logo, color palette, slogan, and other essential information to create a strong and cohesive brand. Marketing strategy development: Based on market research and brand definition, responsible for developing a comprehensive marketing strategy for the company. Content development: Responsible for leading the development of marketing content, including website, social media, email marketing, and other channels. Advertising campaign management: Responsible for managing advertising campaigns for the company. Creation of an annual marketing budget, including advertising expenses, events, promotional materials, and hiring of personnel. Hiring a communication agency to assist in the development of marketing materials. Hiring staff for marketing and sales departments. Planning and execution of a brand launch event to generate buzz and interest in the market. Phase 2 - After launch Monitoring sales results and performance of marketing campaigns. Analysis of market data to understand consumer behavior and make adjustments to the marketing strategy. Develop and deliver timely, informative and engaging internal/external communications; Head manager for brand projects; Development of new marketing campaigns to promote sales and brand growth. Customer relationship management to create loyalty and satisfaction. Identification of market expansion opportunities and development of new products or services to meet consumer needs. Show less

    • Mozambique
    • Insurance
    • 1 - 100 Employee
      • Mar 2022 - Sep 2022

      Establish and drive a multi-channel communications and marketing strategy;Prepare and manage all communications material;Develop brand voice and maintain brand integrity across all platforms;Manage media relations and develop contacts with media members, influencers;Assist in the creation of digital, video, audio and print content;Track engagement across various platforms and make data-driven decisions;Develop branding and corporate identity initiatives;Develop and implement marketing plans, including promotional calendars and programs, marketing projects;Develop and manage budgets;Offer expert advice to develop innovative advertising, public relations and social media;Manage consultants, suppliers, including contract negotiation;Lead a team of communication, marketing and design professionals, including hiring, training, workloads, schedules and deadlines;Oversee the operation of a company’s website or email marketing program and provide analytics reviews. Show less

      • Sep 2021 - Mar 2022

    • Mozambique
    • Insurance
    • 1 - 100 Employee
      • Oct 2017 - Aug 2021

      Prepared Strategic Marketing plan;Monitored action plan in order to achieve the annual objectives.Oversee Budget andMarketing and expense management,Prepared reports and dashboard for executive management,Be the focal point for external suppliers to ensure excellence of services provided,Collect and compress info for social media platforms;Create, review and manage internal and external communications.Take charge of the communication and image of the company internally and externally for all platforms of communication.Responsible for communication with Publicity agency to ensure that the communication in done in accordance with standards and targeted audience.Responsible for company rebranding nationwide. Show less

      • Feb 2012 - Sep 2017

      Responsible for meeting the Absa Bank corporatecustomers to provide insurance services,Responsible for the Bank's retail credit life cover,Provided support to all Absa bank branches with regards to policy administration.Ensured timeous delivery of quotes and policies,Negotiated cover rates with internal and external Customers.Provide personalized services to Bancassurance customers and branches.

      • Feb 2011 - Jan 2012

      Responsible for taking on calls and emailsEnsured efficient and effective customer reception,Assisted departments as and when necessary,Ensure timeous and efficient distribution of communication,Provide excellence customer service,Ensure timeous communication and follow up of premium payments, bad debit;Prepared credit control reports.

    • Mozambique
    • Airlines and Aviation
    • 100 - 200 Employee
    • Cabin Crew
      • Dec 2007 - Jun 2010

      Accommodation of clients Assurance of clients satisfaction and comfort Insurance of flight safety Minimization of the likelihood of emergency situations Accommodation of clients Assurance of clients satisfaction and comfort Insurance of flight safety Minimization of the likelihood of emergency situations

Education

  • ENEB - Escola de Negócios Europeia de Barcelona
    Master of Marketing Digital & E_commerce
    2022 - 2023
  • ENEB - Escola de Negócios Europeia de Barcelona
    MBA of Business Administration
    2022 - 2023
  • Universidade Politécnica
    Sciences communication, Marketing
    2011 - 2018
  • Instituto Profissional de Comunicação e Imagem
    Marketing, Public Relations e Publicity
    2003 - 2005
  • Josina Machel

Community

You need to have a working account to view this content. Click here to join now