Leïla Bouhend
Chief Marketing Officer @ Trait d'Union at Trait d'Union- Claim this Profile
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Anglais Native or bilingual proficiency
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Coréen Full professional proficiency
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Français Native or bilingual proficiency
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Espagnol Limited working proficiency
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Bio
Celine Cathary
Si Leila fait partie de vos équipes, vous pouvez être certain que vos projets auront du succès ! Leila a toujours été un moteur au sein de l’équipe Outreach-Comm dont j’ai la charge. Elle a toujours fait preuve d’initiative et a montré un sens du collectif sans faille. Leila excelle dans ses missions et ce que ce soit dans la réalisation d’un plan de communication, l’identification, le recrutement et l’engagement de communautés, l’analyse des données (conversion, comportement et préférence, trafic organique, coût par lead, …) et les actions qui en découlent dans un but d’optimisation de ses campagnes. Son expérience et ses qualités d’adaptation en feront un élément essentiel. Enfin, vous pouvez compter sur la fraîcheur de ses idées pour donner un aspect unique à vos projets.
Lauri Aarnio
Leïla is a rare gem who substantially elevates any team’s performance and energy. Her personality and creativity contribute to exceptional communication- and marketing campaigns and her rigor and determination can only be admired. A fantastic hire for BeMyApp’s communications team, I had the pleasure of working with Leïla for more than three years, improving and transforming the agency’s communication, lead acquisition, and branding strategies. Leïla’s professionalism earned her a solid reputation among colleagues and clients, and she was trusted with some of the most demanding client portfolios, and subsequently took care of many international projects on-site abroad (i.e. South Korea, and Canada among others). Extremely loyal, curious, innovative, and equipped with a great sense of humor, my journey at BeMyApp wouldn’t have been the same without Leïla. I highly recommend her to any organization without hesitation.
Celine Cathary
Si Leila fait partie de vos équipes, vous pouvez être certain que vos projets auront du succès ! Leila a toujours été un moteur au sein de l’équipe Outreach-Comm dont j’ai la charge. Elle a toujours fait preuve d’initiative et a montré un sens du collectif sans faille. Leila excelle dans ses missions et ce que ce soit dans la réalisation d’un plan de communication, l’identification, le recrutement et l’engagement de communautés, l’analyse des données (conversion, comportement et préférence, trafic organique, coût par lead, …) et les actions qui en découlent dans un but d’optimisation de ses campagnes. Son expérience et ses qualités d’adaptation en feront un élément essentiel. Enfin, vous pouvez compter sur la fraîcheur de ses idées pour donner un aspect unique à vos projets.
Lauri Aarnio
Leïla is a rare gem who substantially elevates any team’s performance and energy. Her personality and creativity contribute to exceptional communication- and marketing campaigns and her rigor and determination can only be admired. A fantastic hire for BeMyApp’s communications team, I had the pleasure of working with Leïla for more than three years, improving and transforming the agency’s communication, lead acquisition, and branding strategies. Leïla’s professionalism earned her a solid reputation among colleagues and clients, and she was trusted with some of the most demanding client portfolios, and subsequently took care of many international projects on-site abroad (i.e. South Korea, and Canada among others). Extremely loyal, curious, innovative, and equipped with a great sense of humor, my journey at BeMyApp wouldn’t have been the same without Leïla. I highly recommend her to any organization without hesitation.
Celine Cathary
Si Leila fait partie de vos équipes, vous pouvez être certain que vos projets auront du succès ! Leila a toujours été un moteur au sein de l’équipe Outreach-Comm dont j’ai la charge. Elle a toujours fait preuve d’initiative et a montré un sens du collectif sans faille. Leila excelle dans ses missions et ce que ce soit dans la réalisation d’un plan de communication, l’identification, le recrutement et l’engagement de communautés, l’analyse des données (conversion, comportement et préférence, trafic organique, coût par lead, …) et les actions qui en découlent dans un but d’optimisation de ses campagnes. Son expérience et ses qualités d’adaptation en feront un élément essentiel. Enfin, vous pouvez compter sur la fraîcheur de ses idées pour donner un aspect unique à vos projets.
Lauri Aarnio
Leïla is a rare gem who substantially elevates any team’s performance and energy. Her personality and creativity contribute to exceptional communication- and marketing campaigns and her rigor and determination can only be admired. A fantastic hire for BeMyApp’s communications team, I had the pleasure of working with Leïla for more than three years, improving and transforming the agency’s communication, lead acquisition, and branding strategies. Leïla’s professionalism earned her a solid reputation among colleagues and clients, and she was trusted with some of the most demanding client portfolios, and subsequently took care of many international projects on-site abroad (i.e. South Korea, and Canada among others). Extremely loyal, curious, innovative, and equipped with a great sense of humor, my journey at BeMyApp wouldn’t have been the same without Leïla. I highly recommend her to any organization without hesitation.
Celine Cathary
Si Leila fait partie de vos équipes, vous pouvez être certain que vos projets auront du succès ! Leila a toujours été un moteur au sein de l’équipe Outreach-Comm dont j’ai la charge. Elle a toujours fait preuve d’initiative et a montré un sens du collectif sans faille. Leila excelle dans ses missions et ce que ce soit dans la réalisation d’un plan de communication, l’identification, le recrutement et l’engagement de communautés, l’analyse des données (conversion, comportement et préférence, trafic organique, coût par lead, …) et les actions qui en découlent dans un but d’optimisation de ses campagnes. Son expérience et ses qualités d’adaptation en feront un élément essentiel. Enfin, vous pouvez compter sur la fraîcheur de ses idées pour donner un aspect unique à vos projets.
Lauri Aarnio
Leïla is a rare gem who substantially elevates any team’s performance and energy. Her personality and creativity contribute to exceptional communication- and marketing campaigns and her rigor and determination can only be admired. A fantastic hire for BeMyApp’s communications team, I had the pleasure of working with Leïla for more than three years, improving and transforming the agency’s communication, lead acquisition, and branding strategies. Leïla’s professionalism earned her a solid reputation among colleagues and clients, and she was trusted with some of the most demanding client portfolios, and subsequently took care of many international projects on-site abroad (i.e. South Korea, and Canada among others). Extremely loyal, curious, innovative, and equipped with a great sense of humor, my journey at BeMyApp wouldn’t have been the same without Leïla. I highly recommend her to any organization without hesitation.
Experience
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Trait d'Union
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France
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Staffing and Recruiting
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1 - 100 Employee
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Chief Marketing Officer @ Trait d'Union
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Jan 2023 - Present
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BeMyApp
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France
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IT Services and IT Consulting
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1 - 100 Employee
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Acquisition & Growth Marketing, Startup Program Lead
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Jan 2022 - Dec 2022
Client Portfolio: Microsoft, L'Oréal, Lafarge Holcim, Crédit Agricole assurances, AB InBev, IBM etc- Creation, implementation & follow-up of digital communication strategies for hackathons & accelerators: content creation, press releases, articles, social networks, media & partnerships, ads, communities, newsletters- Lead Generation (Linkedin Ads, Meta Ads)- Budget monitoring (5K€ to 50K€/ project)- Reporting & key metrics analysis (Adobe & Google Analytics) - Community Growth & Monitoring StrategyOnboarding & Management of 3 juniors, creation of internal tools to manage and optimize our interdepartmental collaboration 🛠️ Show less
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Digital Project Manager & Startup Programs Referent
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Dec 2020 - May 2022
Client Portfolio: Microsoft MEA, Lafarge Holcim, Crédit Agricole assurances, AB InBev, MBDA, Wacom - Growth marketing strategy & lead recruitment (communities, Linkedin 1:1, Linkedin Ads, Google Ads, Meta Ads) - Startup sourcing & lead generation approach - Community & External Partnerships Advisor - Coaching (design thinking, pitch, business) +30 hackathon/innovation lead recruitment strategies
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Community & Event Marketing Manager
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Aug 2019 - Dec 2020
- Definition of the digital acquisition strategy for each client need- Implementation of performance marketing campaigns (SEA, Social, LinkedIn,...)- Performance analysis (SEA platforms & Google Analytics)- KPI tracking to guarantee the right amount of quality leads and initiative coveragehttps://www.bemyapp.com/https://www.linkedin.com/company/bemyapp
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Centre Culturel Coréen de Paris
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France
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Digital Marketing Consultant
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Jan 2022 - Oct 2022
- Analyzing the performance of digital levers (Paid Media & Content)- KPI tracking and recommendations on improving the visibility of campaign initiatives- Content creation for 4 platforms - Bi-annual Strategy Reporting
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Social Media Manager
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Oct 2019 - Oct 2022
Accounts engagement growth +46,8%- Meta Ads, CMS - PR coordination display & print- Content creation & Community Management for 4 platforms - Annual Strategy Reporting
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Pix Entertainment
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Gangnam-gu, Seoul, Korea
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Marketing Communications Intern
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Jan 2019 - Jun 2019
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247MyTech
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South Korea
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Advertising Services
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1 - 100 Employee
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Social Media Marketing Intern
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Sep 2018 - Dec 2018
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Qwertize France
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France
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Information Technology & Services
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Account Manager
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Jun 2018 - Aug 2018
In charge of Publishers' portfolios for the US, AUS, and UK markets. In charge of Publishers' portfolios for the US, AUS, and UK markets.
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Education
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2022 - 2022
Join Lion
Growth Marketing -
2018 - 2018
Dongguk University (Korea)
Exchange Program, Marketing -
2017 - 2019
Université de Paris
Master's degree, Korean Studies -
2016 - 2018
Institut national des langues et civilisations orientales (Inalco)
Bachelor's degree, International Relations and Affairs -
2014 - 2015
Korea University
Bachelor's degree, Exchange program Korean Society & Communications -
2012 - 2015
Université Denis Diderot (Paris VII)
Bachelor's degree, Korean Language and Literature
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