Experience

KWG

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Digital

  • Jan 2021 - Present

• Associate Director, Digital

  • Jan 2019 - Dec 2020

• Digital Supervisor

  • Apr 2017 - Dec 2018

• Media Planning Supervisor

  • Jan 2017 - Mar 2017

• Senior Media Planner

  • Jan 2015 - Dec 2016

• Assistant Planner/ Media Planner

  • Jan 2012 - Dec 2014



The NY Dancers Studio

• Business Manager

  • Sep 2003 - Jan 2014

  - Co-managed with owner a dance business with yearly revenues of approximately $250,000 and student matriculation of 350 - 500 - Oversaw registration, account payables/receivables, and responsible for clerical duties for the business - Responsible for managing metrics related to business progress. Tracked student enrollment, prices, and competitive landscape to identify areas for opportunities and further expansion - Managed small store with yearly revenues of $6,200 and sales of approximately 400 units selling branded merchandise and was responsible for purchasing, inventory control, and merchandise design - Created and maintained corporate website for the studio for advertising purposes [www.thenydancersstudio.com] and created a Facebook page to utilize social media and new forms of advertising to better target future customer base -Developed and managed initiatives at the studio - Advertising: Developed a plan involving advertising teacher biographies and profiles for distribution to students to familiarize the students better with dancing as a career or serious activity for development. Also suggested using pricing promotions to bring new students into the studio. Created window displays to draw attention to storefront. - Metrics reporting and tracking: Created processes surrounding tracking and analyzing student enrollment in order to gain better understanding of the studio's growth and the effectiveness of different projects to bolster enrollment - Internal processes: Documented and streamlined internal processes for student registration, payments, and notifications Show less



Michael Kors

• Garden City, NY

• Holiday Sales Associate

  • Nov 2011 - Jan 2012

  ▪ Recommended, described and helped locate merchandise based on customers needs and desires on a one-on-one basis ▪ Placed calls and orders from other local Michael Kors locations for customers and received and processed cash and credit payments ▪ Responsible for arranging store displays and maintained store appearance ▪ Recommended, described and helped locate merchandise based on customers needs and desires on a one-on-one basis ▪ Placed calls and orders from other local Michael Kors locations for customers and received and processed cash and credit payments ▪ Responsible for arranging store displays and maintained store appearance



Kelsen Inc./ United Biscuits

• Melville, NY

• Marketing and Sales Assistant

  • Jun 2011 - Nov 2011

  ▪ Conducted research pertaining to clients for a market report relating to customer trends in orders of top brands including Delacre, McVitie’s, Jacobs, Carr’s and client’s private labels ▪ Assisted in creating mock-up artwork in programs such as Photoshop and Illustrated for product advertisements and packaging ▪ Responsible for addressing and resolving customer complaints and shipping out product samples to vendors ▪ Liaised with United Biscuits European office with respects to status updates on product launches and marketing initiative Show less



United Biscuits

• United Kingdom
• Food Production
• 700 & Above Employee

• Marketing and Sales Assistant

  • Jun 2011 - Nov 2011

  ▪ Conducted research pertaining to clients for a market report relating to customer trends in orders of top brands including Delacre, McVitie’s, Jacobs, Carr’s and client’s private labels ▪ Assisted in creating mock-up artwork in programs such as Photoshop and Illustrated for product advertisements and packaging ▪ Responsible for addressing and resolving customer complaints and shipping out product samples to vendors ▪ Liaised with United Biscuits European office with respects to status updates on product launches and marketing initiative Show less



Tom Ford International

• Public Relations Intern

  • Dec 2010 - Jan 2011

  - Gained experience with the high fashion male clothing industry and logistics surrounding launch of first female line by Tom Ford - Updated press mentions and worked with Meltwater Software to gather online mentions of Tom Ford for tracking media attention - Responsible for updating organizational system for public relations paperwork and tracking media attention around Tom Ford - Checked in returned samples and helped pull samples for shipment to media, stores, and celebrities - Organized and restocked store samples at the Tom Ford Madison Avenue store Show less



Miguelina Inc

• Sales/ Public Relations Intern

  • May 2010 - Aug 2010

  - Gained knowledge of the boutique fashion industry, including clothing design, media relations, retail store logistics, and marketing - Worked with a team of three co-workers to develop and implement the launch of the Red Collection, Spring Collection, and general event planning for the clothing lines - Managed and developed the redesign of Miguelina's website (to be launched early 2011) - Responsible for making calls to stores and boutiques to help build clientele and brand awareness - Managed sales order processes utilizing Visual for tracking, inputting and modifying orders - Responsible for day-to-day logistics of the company including creating picking slips and packing orders to be shipped, managing samples for press opportunities and photo shoots, and updating press books with recent news Show less