Leigh Welch

Sales Director at Surface Transforms Plc
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Contact Information
us****@****om
(386) 825-5501
Location
Knowsley Industrial Park, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Sales Director
      • Jan 2020 - Present

      Reporting to the CEO with global sales and marketing responsibility across OE and aftermarket. Key focus on game changing growth with the market leading technology. Have secured awarded OE business of circa lifetime £350m to date, whilst mentoring and supporting our significant aftermarket growth. Implementing sales processes and contracts/agreements, identifying and securing new business development, improving account management metrics via spider chart analysis. Improving man mapping across all levels of the business, defining the sales strategy and the sales budget. Ensuring the personal development of the sales team and delivering the monthly 4 corner executive board presentations of strategy, growth, acquisition and identifying next steps. Show less

    • United Kingdom
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Global Account Manager
      • Dec 2017 - Nov 2019

      Created and delivered on a sales and marketing strategy across multiple channels, within a challenging and competitive market. Increased margins and profitability of key accounts. Managed and developed a 4-person sales team across a global account portfolio in the truck and bus space, ensuring that the brand was at the forefront of any new/ innovative developments. Delivered 2 and 5-year plans. Selected Contributions: • Grew significant new client account from scratch, to a preferred supplier status. • Identified and successfully negotiated business across 4 programs totalling ~300Mio EUR LTR • Built key relationships from executive level at R&D to sourcing purchasing responsibility • Negotiated Mio EURO profit enhancement opportunities across key accounts Show less

    • United Kingdom
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
      • Feb 2016 - Dec 2017

      Developed and implemented marketing and sales objectives, and prepared sales forecasts. Planned for aggressive new market entry and expansion, and growth of existing markets. Applied high degree of customer focus, working with client executives, controlling £multi-million sales portfolios, and increasing sales Year-on-Year (YOY).Selected Contributions:• Developed a concrete team customer focus through 1-1 personal development and new business strategy.• Identified and implemented Mio EURO profit enhancement opportunities during project development and series production projects. • Concluded and updated customer supply contracts to ensure long term stability of supply and commercially viable longevity. Show less

      • Jul 2015 - Feb 2016

    • Automotive
    • 300 - 400 Employee
    • Sales Director
      • Jun 2012 - Sep 2014

      Manufacturer of automotive braking solutions; spin-off from Bosch Chassis Business Unit – Global Direct report to EVP Sales and Marketing, and EU President, fostered relations with decision-makers, tailoring services to their requirements. Demonstrated awareness of clients’ business interests by working closely with their teams. Remained on previously-held Bosch contract during company transition. Managed EU Japanese Original Equipment Manufacturers (JOEM) accounts, from source through tender and onboarding, to long-term commercial strategies (pre-development to SOP and supply). Selected Contributions: • Successful award of new business plus additional markets from pre-selling and aligning with customer requirements circa 100Mio EUR • Successful transition of business handover and defining customer processes / contract updates Show less

    • Germany
    • Software Development
    • 700 & Above Employee
      • Sep 2011 - May 2012

      Direct report to VP Sales and Marketing.Regional responsibility for a major JOEM key account client. Calipers, Rotors, Actuation products.Selected Contributions:• Integral to the entire transition process during split. Used the fragmentation to secure niche accounts.• Maintained customer relationships• Pre-selling activities to secure potential bookshelf design

      • Jan 2008 - Aug 2011

      Direct report to UK Head of OE Sales and Customer Head of OE Central Sales.Chassis brakes and ESP, Diesel, Gasoline, and Automotive Electronics.Oversaw all OE division sales activities relating to a major JOEM customer. Managed a team of "extended workbench" sales teams, leading to the introduction of new technologies to the customer.Selected Contributions:• Negotiated and implemented long term supply contract • Developed customer relationship across all levels of the business (tech days / corp days)• Successful negotiations to new business award ~ 125 Mio EUR Show less

      • Jun 2004 - Feb 2008

      As project manager for ESP and ABS, I was responsible for delivering the project from award of business to start of production (SOP) + 3 months for a major Japanese OE customer. I spent considerable time in both Japan and Germany, whilst building up relationships and delivering the project gateways. The project delivered was delivered on time including meeting all the project costs.

    • Sales / Project Engineer
      • 1993 - 2004

Education

  • University of Wolverhampton
    BEng Hons, Manufacturing
    1997 - 2000
  • Stanbridge Precision Turned Parts
    Toolmaking Apprenticeship, Multi spindle high volume turned parts
    1988 - 1993
  • University of Wolverhampton
    Bachelor of Engineering - BE, Manufacturing Engineering
    1997 - 2000

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