Experience

Bolthouse Farms

• United States
• Food and Beverage Services
• 500 - 600 Employee

• Field Sales Representative

  • Aug 2021 - Present



Evolutions by Coppermine

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Yoga Instructor

  • 2006 - 2023



Hallmark Marketing Corp.

• MD, VA, Washington D.C., DE, PA, NJ

• Field Sales Representative II

  • 2012 - 2018

  Provided sales and business franchise consultancy on sales growth, visual merchandising, new product lines, seasonal promotions, and overall sales and business operations to grow sales or turnaround underperforming sales. Collaborated in development of detailed business plans on possible market changes, marketing strategies, understanding store demographic customer base, analyzing data, and expanding advertising to a broader consumer base. Produced key business and sales recommendations for store owners including merchandise assortment assisting stores in expanding brick and mortar and online presence. Fostered sales cohesiveness with store managers that facilitated sustainable business partnerships translating into revenue and business growth. Delivered field and staff training sessions using live presentation, conference call, and webinar events. Led district and national sales growth, drove district's only sales increase in 2014 resulting in District of the Year award. Show less



lululemon

• Canada
• Retail
• 700 & Above Employee

• Assistant Manager, Community Leader

  • 2008 - 2009

  Recruited and trained sales personnel on in-store policies, procedures and sales strategies. Exceeded daily, monthly and quarterly sales goals. Initiated and established relationships with local fitness and industry leaders. Created and executed in-store events that elevated brand awareness and increased traffic, including St. Patrick's Day Yoga Crawl, Town Center Grand Opening, and R&D Parties. Recruited and trained sales personnel on in-store policies, procedures and sales strategies. Exceeded daily, monthly and quarterly sales goals. Initiated and established relationships with local fitness and industry leaders. Created and executed in-store events that elevated brand awareness and increased traffic, including St. Patrick's Day Yoga Crawl, Town Center Grand Opening, and R&D Parties.



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Field Marketing Manager

  • 2000 - 2005

  Managed combined operating budgets of over $300,000. Defined marketing objectives, devised strategic plans, and managed two sampling teams with a combined total of 30 employees. Sustained initial product launch in Maryland and Washington D.C. by implementing tactical campaigns and increasing product trial and awareness by 70% and 60%, respectively. Recruited and trained Student Brand Managers in the execution of tactical promotional plans. Planned and executed market event sponsorship programs to increase brand awareness. Market specific events included Red Bull Bike Battle, Earth Treks International Bouldering Competition, The Maryland Film Festival, The Volvo Ocean Race, and The Terrapin Surf Invitational. Initiated and established strategic product placement relationships with opinion leaders as well as professional, amateur and action sports organizations. Leveraged national media plan by securing added value campaigns from local TV and radio. Show less