Experience

365 Health

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• VP Marketing and Communications

  • Aug 2021 - Present

  For more than four decades 365 Health has provided health screening programs to help bridge the health equity gap. Now the non-profit organization is expanding its reach of traditional health fairs to include exciting new health prevention programs and products. • Mission-driven with the opportunity to make a difference in the community. • Launched new brand name, design, and product for the organization while maintaining the high standard and integrity of the 40+ year-old non-profit. • Tasked with achieving objectives of the annual operational plan and budgeted revenue goals. • Responsible for driving the success of all product marketing and communications including digital, print, website, email, collateral, social media, sponsor development and fulfillment, and content development. • Manage an internal team as well as an external team of contractors and a marketing agency to elicit efficient and effective results for the organization. • Market to diverse community segments and interests. • Activate state and federal grant dollars to the community through preventive health education and outreach programs. • Executive team member, analytical, process based, and action oriented. Show less



Arapahoe Basin Ski Area

• United States
• Recreational Facilities
• 1 - 100 Employee

• Director of Marketing and Communications

  • May 1998 - Jan 2021

  Highlights • Responsible for creating and executing the ski area's marketing and communications strategies to maximize sales and communication goals. • Developed and directly supervised a marketing and communications department from conception. • Championed brand development for Arapahoe Basin’s two largest terrain expansions – Montezuma Bowl and The Beavers and Steep Gullies. • Created long-term media relationships domestically and internationally. • Understood product plan management to include effective marketing mix of traditional, website, SEO, SEM, digital, CRM and public relations aspects of a successful marketing plan within budget. • Orchestrated product launches and execution strategies to drive new business. • Held a position on the Arapahoe Basin Senior Leadership Team. Show less



Keystone Resort

• United States

• Marketing Manager

  • Dec 1990 - Apr 1998

  Marketing Manager • Managed strategic direction for the Denver Front Range market • Liaison with in-house creative agency and other lines of business within the company • Generated related collateral • Supervised television, newspaper and radio media spends • Managed marketing material for promotions and events for the ski area Marketing Manager • Managed strategic direction for the Denver Front Range market • Liaison with in-house creative agency and other lines of business within the company • Generated related collateral • Supervised television, newspaper and radio media spends • Managed marketing material for promotions and events for the ski area



Jenner & Block

• United States
• Law Practice
• 700 & Above Employee

• Asst to Managing Partner

  • Jun 1989 - Dec 1990

  Responsible for internal communications, public events, historical and competitive research for a large corporate transaction and litigation law firm. Responsible for internal communications, public events, historical and competitive research for a large corporate transaction and litigation law firm.