• Mar 2022 - Present

• Aug 2020 - Mar 2022

Represent and provide clients and customers the tools needed to deliver solutions and achieve their goals withmerchandising, assortment, pricing and shelf placement. Communicate and deliver in-store presence andbusiness objectives. Provide feedback on the effectiveness of our clients strategies, selling programs andinitiatives. Work with an assortment of different vendors in the New York, and New England territory. Workwith all the major Key Accounts in my assigned territory.● Effectively represented 13 pet manufacturer brands at Independent Pet.● Operated successful Open Houses (Distributor Trade Shows) at Phillips, Pet Food Experts & Southeast Pet.● Organized a Pet Firm/Phillips sales blitz in the Florida Market, selling in an additional $10,000 worth of productfrom various manufacturers.● Secured additional 10 new sku's of NPIC brand at Pet Food Experts.● Participated in growing Inaba by 70% at Phillips.● Met The Pet Firm goals for all 4 quarters 2021.● Performed 15 distributor ride-alongs in the New York/Connecticut territory. Show less

New York Sales Manager

• Apr 2018 - May 2020

Oversee territory covering entire state of New York. Rebuilding premium brand reputation and trust with retailers. Adapted company business practices to meet regional needs and expectations during enterprise expansion. Established relationships with new customers and deepened relationships with existing customers through persistent face-to-face networking, follow ups, and product knowledge/education via staff training and seminars. • Grew and expanded territory. • Maintained strict marketing budget controls, including allocation of funds to retailers for promoting line. • Secured commitment of support with 2 distributors and 8 distributor reps. • Led manager meetings and retail lunch-and-learns. • Managed NetSuite CRM to monitor territory and track sales. • Cultivated positive, long-term relationships with store managers. Show less

Territory Manager - East

• Jan 2007 - Mar 2018

Promoted to Territory Manager from supervisory role throughout multiple reorganizations. Managed daily distributor communications for Mars Petcare Inc. to grow market presence/visibility, case volume, and profits for portfolio of brands throughout assigned regions. *Managed Northeast territory (including NY, CT, and NJ) with sales exceeding $7M annually. *Increased total dollar sales volume average over 7% over 6% annually YOT, demonstrating consistent performance despite acquisitions and changes. *Exceeded sales quotas for top suppliers for fiscal 2013; and Increased new SKUs to 1,346 vs. 700 goal. *Forecasted, planned, and achieved projected territory sales and planned sales annually. *Implemented and executed merchandising and marketing strategies for company and supplier partners. *Delivered training and product education to staff and customers to maximize product pull-through. *Provided strategic direction to distributor with key sales, distribution, and merchandising objectives. *Worked collaboratively with distributor personnel to identify and capture incremental volume opportunities. Show less

• Jan 2003 - Dec 2006

Managed daily pet food distributor interaction, delivering strategies and market area programs to drive volume, distribution, market share, and profitability of portfolio brands. Worked with 3 distributors and 6 multichain accounts. Participated in presentations and contract negotiations with distributors. Applied individualized promotional strategy that met customers’ needs. Forged positive collaborative relationships with distributor management and their sales team to ignite motivation to promote Nutro’s brand lines and maximize overall sales performance. • Increased annual sales volume by 35% over a seven year period.• Generated $2.6M in increased sales by increasing truck distribution from 185 to 271.• Responsibilities included 3 distributors, 6 multi-store chain accounts, 40 independent retailers.• Promoted and increased sales by cultivating and maintaining customer relationships.• Consistently exceeded projected sales quotas.• Conducted continuous market analysis and research to drive sales.• Leveraged extensive negotiation and sales strategies to ensure margin alignment.• Delivered comprehensive education and training for both sales team and customers. Show less

• Jan 1993 - Dec 2002

Managed independent Sales and Distribution across New York Territory that generated annual revenue of more than $16.5M annually. Led 5 District Managers, 1 Major Account Manager, and 6 Distributors. Prepared/distributed various activity and results reports to keep Senior Leadership updated and informed. Established customer loyalty through product promotions.• Increased sales from $14.4M 1999 to $16.2M trucks in 2002; increased $1.8M.• Managed inventory volume and sales projections in accordance with supply planning.• Successfully rolled out new product introductions based on performance when presenting at national trade shows, demonstrating a high degree of professionalism. Show less