Experience

xClaim Consulting
• United States
• Non-profit Organizations
• 1 - 100 Employee
• CEO, Founder

  • Sep 2017 - Present

Redeemer Lutheran CDC
• Communications Coordinator

  • Sep 2017 - Present


Horizon Behavioral Health

• United States
• Mental Health Care
• 200 - 300 Employee

• • Oct 2014 - Jun 2017

  -Council to the CEO on all matters of strategic public relations and communications-Manage and direct all company publications, both internal and external-Act as Agency Spokesperson and media liaison-Track state and federal legislation as it pertains to Behavioral Health-Oversee internal and external websites.

• • Aug 2013 - Sep 2014



Prototype Advertising

• Director of PR/ Copywriting

  • Feb 2012 - Jun 2013

  • Developed strategic marketing plans for companies nationwide • Created full inbound marketing campaigns for companies that included email marketing, landing pages, social media, SEO and white papers • Created and implemented public relations strategies that generated media attention for national companies and several local restaurant chains • Worked in conjunction with a graphic designer to develop appropriate content and copy for use on printed materials, including brochures, posters, billboards and direct mail • Worked effectively with the company’s web designers to develop and implement a functional design with copy for new and existing client websites • Wrote, directed, and oversaw the production of commercials for both national and local clients • Edited client copy daily for grammar, brevity and effectiveness • Met directly with clients who sought counsel on everything from public relations matters to effective marketing for their companies • Conducted competition analysis for companies as it related to their social media, and print and web messaging • Facilitated focus groups for clients seeking to develop or review their current marketing and advertising plans Show less



Lynchburg City Schools

• United States
• Primary and Secondary Education
• 700 & Above Employee

• Public Information Officer

  • May 2008 - Feb 2012

  • Function as the primary external media representative for the school division relying on support from staff as necessary • Write and edit press releases on a daily basis • Develop special events to promote parental involvement, including Lynchburg City School’s First Parent Academy • Facilitated the reorganization of the Public Information Office for Lynchburg City Schools, by hiring fully qualified communication staff and creating a strategic plan for external interest groups and the media. • Developed and managed the redesign of the school division’s 18 websites • Created division’s first social media tools • Created and continue to facilitate an external marketing support group that includes local legislators, the Lynchburg Education Foundation, Inc. and parent teacher organization presidents from each school. • Created a communications plan to support the school division during an era of significant budget cuts, increasing federal sanctions from the No Child Left Behind Act and a transition in leadership • Write the school division’s quarterly newsletter to the residents of Lynchburg • Develop and implement crisis communications plan • Work with individuals, businesses, committees, and organizations to provide and maintain a school division that is highly recognized as a leader in education • Establish and maintain effective channels of communication with superintendent and between the school division and the community • Develop, edit, and produce programs for broadcast over the local cable station (WLCS) and the web • Trusted advisor to the superintendent and the rest of the Lynchburg City School staff in regards to communication to the public and employees. • Discern and translate complex legislative information for the general public Show less



Allbritton Communications Company - WSET

• Anchor/ Reporter/ Producer

  • Mar 2005 - May 2008

  -Developed trusted sources of information within the community -Met strict deadlines, daily -Managed photographers and editors involved in story development -Created, organized and wrote newscasts for half hour shows (when called upon) -Developed strong, researched based news content -Represented WSET during community-wide events -Developed trusted sources of information within the community -Met strict deadlines, daily -Managed photographers and editors involved in story development -Created, organized and wrote newscasts for half hour shows (when called upon) -Developed strong, researched based news content -Represented WSET during community-wide events



Coronet Communication - WHBF

• Anchor/ Reporter/ Producer

  • Mar 2002 - Mar 2005

  -Managed and produced nightly news casts -Shot, wrote and edited video for daily story development -Met strict deadlines on a daily basis -Maintained trusted contacts in the community -Developed and pitched, well- researched ideas daily -Managed and produced nightly news casts -Shot, wrote and edited video for daily story development -Met strict deadlines on a daily basis -Maintained trusted contacts in the community -Developed and pitched, well- researched ideas daily



WWBT: NBC12

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Weekend Anchor / Assignment Editor

  • Jan 2000 - Jan 2002

  -Create visual content for daily newscasts -Maintained tight deadlines -Researched and developed stories for reporters -Created and presented news casts for weekend morning show -Create visual content for daily newscasts -Maintained tight deadlines -Researched and developed stories for reporters -Created and presented news casts for weekend morning show