Experience

Kids Cancer Care Foundation of Alberta
• Canada
• Non-profit Organizations
• 1 - 100 Employee
• Revenue Development

  • Jun 2023 - Present


Calgary Sports and Entertainment Corporation

• Canada
• Sports Teams and Clubs
• 300 - 400 Employee

• Partnerships Exec.

  • Nov 2022 - Apr 2023

  Established 150 new prospects for Calgary Wranglers. Accomplished 90% direct contact with prospects. Creatednew and master content for Digideck presentation software. Qualified ~30% of prospect master list. Increased communication and collaboration between departments, sales, marketing, communications, presentation. Developed revenue generating activations for Wranglers. Sold some Calgary Flames inventory. Established 150 new prospects for Calgary Wranglers. Accomplished 90% direct contact with prospects. Creatednew and master content for Digideck presentation software. Qualified ~30% of prospect master list. Increased communication and collaboration between departments, sales, marketing, communications, presentation. Developed revenue generating activations for Wranglers. Sold some Calgary Flames inventory.



Tommy Gun's Original Barbershop

• Canada
• Retail
• 100 - 200 Employee

• Manager

  • Mar 2021 - Nov 2022

  Managing the day-to-day operations of the shop, including but not limited to; business development, direct the success of the team, build relationships in the market; team building, mentorship, leadership; promoting product sales, planograms, inventory, ordering & receiving; scheduling, staffing (hiring & termination), payroll, training; POS system, KPIs, apps & websites; staff goals, objectives & success, database; customer relations & satisfaction. Managing the day-to-day operations of the shop, including but not limited to; business development, direct the success of the team, build relationships in the market; team building, mentorship, leadership; promoting product sales, planograms, inventory, ordering & receiving; scheduling, staffing (hiring & termination), payroll, training; POS system, KPIs, apps & websites; staff goals, objectives & success, database; customer relations & satisfaction.



TNT - Trottier Hockey

• Director of Marketing

  • Aug 2016 - Nov 2022

  Marketing and communications, professional level instruction, training and youth hockey programs. Social media marketing, internet sales, communications, logo redesign and rebranding, website design, creation, launch, merchandising and retail. Create successful online marketing strategies, resulting in sold out camps and clinics. Implemented TNT Hockey International, USA & Canada; all marketing (social media, website, print, signage), administration, scheduling, merchandising, significant increase in annual income. Show less



Coca-Cola Canada Bottling Limited

• Canada
• Manufacturing
• 700 & Above Employee

• Market Development Manager

  • Jan 2019 - Mar 2021

  Marketing & Sales for the #1 beverage company in the world. Marketing and sales promotions in key accounts, implementing marketing strategy. Development and training of Key Account Managers and other sales personnel, communicate market conditions. Executing local and national creative marketing promotions, 90-100% route compliance; ensuring proper execution of pricing/promotional programs. Resolving customer concerns. Obtaining product authorization and equipment placement. Developing and implementing incentive promotions. Creation and delivery of sales presentations. Maintaining implementation of ad calendar. Prospecting new accounts, upselling existing accounts, 40-50% volume/revenue increase. Direct working relationships with Coca-Cola legal, finance, distribution, warehouse. Utilize and implement programs such as Microsoft Teams, Game Plan, Margin Minder, Judo. Show less


Numa Models
• Canada
• Model

  • Dec 2018 - Dec 2019


Canalta Centre

• Marketing Manager

  • Dec 2016 - Dec 2017

  Marketing (experiential), advertising, sales, communications, public and media relations. Community, client and charity relations. Event management. Managed annual marketing department budget. 100% activation fulfillment and delivery on sponsorship agreements, 90% annual renewal rate, generating extra revenue. Ticketing initiatives. Social media marketing, contest development and management, analytics, website and print content and management, graphic design. Out sourced marketing and advertising: radio, television, print, digital and billboards. Writing press releases and media advisories, planned and executed press conferences; organized live, radio and tv interviews; Photoshop, Microsoft, Ticketmaster and CRMs. Show less



Swift Current Broncos Hockey Club

• Canada
• Spectator Sports
• 1 - 100 Employee

• Director of Marketing & Sales

  • May 2011 - Apr 2016

  Marketing (experiential), Game Day Execution/Experience, Sales/Customer Service, Brand Management, sponsor and stakeholder agreements. Established a strong and loyal client base with new and existing sponsors, fans, and customers. Databases, Customer Relationship Management, strategic planning. Praised and recognized by management for exceptional customer service and sales. The club utilized many of my marketing, sales, and game day ideas. Corporate sponsorship, activation and renewals. Managed 90% of corporate sponsors and contracts, developed, maintained and came below the sales department's budget , developed and executed sales and ticketing initiatives. Surpassing annual sales targets by 80%, sold the most club inventory of all staff. Established and retained the sponsor and fan relationships, CRM, exceptional customer service, obtained 100% activation fulfillment and delivery on agreements and contracts, resulting in a 95% annual renewal rate, substantial increased revenue. Game Day presentation and fan interaction; organized, produced and executed over 200 game nights; script writing, promotions, production, game night staff, scheduling. Marketing department's promotional business plan and budget. ShoWare ticketing system. Fundraising and events, merchandise and retail sales, ticket sales, group sales and seating charts. Graphic design. Hockey Operations, player appearances, player/family relations. Work directly with the Assistant General Manager -Hockey Operations- with training camp registrations, administration, roster/list reports, player contracts and partial bantam draft activities, player travel. Show less



Innovation Credit Union

• Canada
• Financial Services
• 1 - 100 Employee

• Member Service Representative

  • Jan 2010 - Jan 2011

  Member service representative; providing members and potential members with a variety of services as well as promoting and selling cash and non-cash related deposit products and services. Processing of member transactions such as deposits, withdrawals, loan and utility payments, money orders, credit card advances, calculation of foreign and domestic exchange, telephone transfers, check cashing, electronic funds transfers, and automated cash machines. Met and exceeded sales targets; held sales record. Trained other staff in the sales department. Exceptional customer service. Show less



Leigh's

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Owner/Operator

  • 1996 - Dec 2009

  Completed the course and apprenticeship to become a licensed and journeyman hairstylist and esthetician in 1995. Started, owned and operated my own salon until 2008. Marketing, retail sales, customer service, scheduling, retention, communications, financials, forecasting, prospecting, product and inventory management, procurement, event management. Completed the course and apprenticeship to become a licensed and journeyman hairstylist and esthetician in 1995. Started, owned and operated my own salon until 2008. Marketing, retail sales, customer service, scheduling, retention, communications, financials, forecasting, prospecting, product and inventory management, procurement, event management.



Bridges Personal Care Inc.

• Director of Care

  • Mar 2009 - Oct 2009

  Responsible for the overall health and wellness of the residents. Assessment of current and potential residents. Observing and tracking accuracy of all residents records. Policy and procedure research and updates. Staffing and scheduling, provided leadership and guidance to all care staff. Monitor inventory and ordering for pharmaceuticals, care and toiletry items and food supply. Worked directly with the on-call physician for continuous resident care and checkups. Accountable for ongoing exceptional relationships with the residents and their families. Show less



Shaunavon Credit Union

• Canada

• Member Service Representative

  • May 2000 - Jul 2001

  Member service representative; providing members and potential members with a variety of services as well as promoting and selling cash and non-cash related deposit products and services. Processing of member transactions such as deposits, withdrawals, loan and utility payments, money orders, credit card advances, calculation of foreign and domestic exchange, telephone transfers, check cashing, electronic funds transfers, and automated cash machines. Member service representative; providing members and potential members with a variety of services as well as promoting and selling cash and non-cash related deposit products and services. Processing of member transactions such as deposits, withdrawals, loan and utility payments, money orders, credit card advances, calculation of foreign and domestic exchange, telephone transfers, check cashing, electronic funds transfers, and automated cash machines.