Experience

Lone Tree Arts Center

• United States
• Performing Arts
• 1 - 100 Employee

• • Sep 2022 - Present

• • Jun 2021 - Sep 2022

• • Nov 2015 - Jun 2021

  Develop marketing strategy for Main Stage 500-seat theater, Terrace 330-seat theater, and Event Hall 200-seat theater performances each year, to include season brochure, digital marketing (email, social media, search advertising, and paid advertising), print, and television/radio to achieve $1 million ticket sales revenueDevelop and execute public relations strategy for both the Center and the performance season, including pitching stories to the media, television appearances promoting programs, newspaper interviews, article writing, and presentations to community groupsDevelop patron relations policies and ensure excellence in customer service for the organizationDevelop overall brand strategy for the Lone Tree Arts Center and its programs and monitor appropriate execution of the brand across all channelsDevelop and implement organizational goals and programming as part of the senior management teamOversee box office operations and supervise Box Office Manager and Marketing staffOversee 150+ volunteer ushers and supervise four House ManagersCreate and manage department budget of $300,000Create strategies to publicize the Center's community impact programs, including its award-winning, innovative sensory friendly programming, SPARK! programming for people experiencing early Alzheimer's, senior programming, and student matinee ambassador outreach programConsult with and make recommendations to Executive Director on programming decisionsWork with Development staff to advance fundraising initiativesOversee and develop content for The View, the Lone Tree Arts Center’s triannual Playbill publicationOversee e-commerce and website design and contentImplement new ticketing system to better analyze ticket sales to determine audience and donor trendsDevelop communication strategies for City of Lone Tree events, including the annual Independence Day Celebration, new City events such as the holiday tree lighting, and visual arts exhibits at LTAC Show less



Flynn Center for the Performing Arts

• Director of Marketing and Communications

  • Oct 2007 - Nov 2015

  Develop marketing strategy for 60+ MainStage 1,400-seat theater and FlynnSpace 200-seat theater performances each year, to include direct mail marketing, digital marketing (email, social media, search advertising, and paid advertising), print, and television/radio to achieve $1.3 million ticket sales revenue Develop overall brand strategy for the Flynn Center and its programs and ensure appropriate execution of the brand across all channels Develop and execute public relations strategy for both the Center and the performance season, from pitching stories to the media to patron relations policies Develop strategy and messaging for fundraising campaigns Oversee the development and creation of agency publications, including the Season Brochure, the bimonthly Marquee newsletter, the Playbill, and the Student Matinee Season Brochure Oversee e-commerce and website design and content Analyze ticket sales to determine audience trends Report on earned income results and response strategies at monthly Board of Trustees meetings Lead ad hoc Marketing and Communications Committee of Board and community members Supervise Marketing Department staff and contractors Create and manage department budget of $400,000 Develop and implement organizational goals as part of the senior management team Consult with the Burlington Discover Jazz Festival on marketing, communications, and public relations strategy Consult with rental organizations on strategies for reaching the Burlington/Vermont market Act as spokesperson for the Flynn Center with local and national media Represent the Flynn Center at statewide and nationally at conferences and meetings Show less



Planned Parenthood of Northern New England

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• • Aug 2000 - Oct 2007

  Developed, marketed and managed key programs and projects, including agency’s Parent Newsletter (entitled GULP!), the Chittenden County Parent Expo, online parent workshops, and facilitation of Teen CouncilsOversaw and drove all facets of agency website, including e-mail marketing of agency newsletter and other communicationsAnalyzed department data and set department goals, resulting in growth of programs and participants each year for my tenure in the positionHired and supervised seven Community and Outreach EducatorsCreated and managed Education and Training Department budgetManaged Department’s state, federal and foundation grants to ensure that expectations and outcomes were metDrove the development of Department grant proposalsCreated evaluation systems for all departmental programsRepresented agency at national conferences and meetingsManaged agency’s internal (staff) training program Show less

• • Aug 1995 - Aug 2000

  Managed external professional and staff training programs:Determined training content and contracted with speakersDeveloped and executed marketing strategyArranged logisticsRepresented agency at trainings; acted as spokespersonManaged and maintained budgetsSupervised staff trainersWrote press releases for upcoming trainingsCoordinated production and distribution of annual training calendarDetermined contentWrote and edited training descriptionsActed as liaison with graphic designer and mailhouseDetermined education department policiesDeveloped, implemented, and analyzed market research surveysInterviewed, hired, and supervised work-study studentsMaintained department databaseFacilitated customer focus groupsRepresented agency at regional training meetings with outside organizations Show less