Leigh Anna Waters
Marketing and Brand Specialist at Ballentine Capital Advisors- Claim this Profile
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Experience
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Ballentine Capital Advisors
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United States
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Financial Services
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1 - 100 Employee
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Marketing and Brand Specialist
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Sep 2023 - Present
Greenville County, South Carolina, United States
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Marketing Coordinator
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Jun 2022 - Sep 2023
Greenville, South Carolina, United States • Publish and coordinate social media efforts for company as well as podcast. Utilized Facebook, Tik-Tok, Instagram, Twitter, Pinterest and LinkedIn daily for company, as well as podcast. • Help to coordinate and plan special events, promotions, and seminars. Event planning included pickleball tournaments, client appreciations, and reunions. • Create weekly personalized email campaigns to go out to various clients and potential clients. • Coordinate guest and manage podcast "Connected… Show more • Publish and coordinate social media efforts for company as well as podcast. Utilized Facebook, Tik-Tok, Instagram, Twitter, Pinterest and LinkedIn daily for company, as well as podcast. • Help to coordinate and plan special events, promotions, and seminars. Event planning included pickleball tournaments, client appreciations, and reunions. • Create weekly personalized email campaigns to go out to various clients and potential clients. • Coordinate guest and manage podcast "Connected By Community." • Project management for various print/web projects and ensure quality control by reviewing all projects in detail. • Analyze analytics of events/email blasts/seminars including attendees, open rates, etc. • Help design and update company marketing materials and print advertisements. • Work with team to create a marketing calendar and budget for upcoming year. • Greet, meet, and form conversations with clients
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Long Heating & Air Conditioning Inc.
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United States
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Consumer Services
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1 - 100 Employee
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Social Media/Marketing Coordinator
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Mar 2023 - Present
Greenville-Spartanburg-Anderson, South Carolina Area • Ran all social media accounts including Facebook, Instagram, LinkedIn, and Twitter. • Created content for all social media posts. Utilized Canva and other resources to create graphics, charts, and pictures showing HVAC-related post, specials, events, and holidays. • Created print products for the company to advertise around the community as well as advertise employment. • Helped with day-to-day marketing projects as needed.
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Nutanix
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United States
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Software Development
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700 & Above Employee
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CXO Marketing Intern
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May 2021 - Jun 2022
remote • Created and managed registration pages for events, effectively utilizing the platform Splash and continuously updating pages and sharing with my Marketing Team. • Sent out Confirmation emails, as well as event reminder emails. • Produced Zoom webinars to be used for Masterclass events. • Worked closely across numerous teams such as Field Marketing Teams, Enterprise Marketing Team, and third-party agencies. • Utilized Salesforce to pull reports and update data surrounding pipeline… Show more • Created and managed registration pages for events, effectively utilizing the platform Splash and continuously updating pages and sharing with my Marketing Team. • Sent out Confirmation emails, as well as event reminder emails. • Produced Zoom webinars to be used for Masterclass events. • Worked closely across numerous teams such as Field Marketing Teams, Enterprise Marketing Team, and third-party agencies. • Utilized Salesforce to pull reports and update data surrounding pipeline and other numerous marketing metrics. • Responded to emails from webinar attendees and managing content sent out. •Planned, promoted, executed and measured the success of the events and shared with my Nutanix partners to support the brand. Show less
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Cottages of Clemson
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United States
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Real Estate
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1 - 100 Employee
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Experience Team Member
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Oct 2019 - May 2021
Central, South Carolina Area • Cold called, as well as called current residents addressing needs, solving problems and providing relevant information. • Aided in leasing process • Managed two social media pages, often time being the face of the post, as well as coming up with creative ideas for the post and captions. • Gained valuable sales skills as sales techniques were used in everyday work.
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Social Media Marketing Intern
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Aug 2020 - Dec 2020
Central, South Carolina, United States • Assisted in the 21-22 year lease launch, which included activities such as cold calling and event advertisement. • Supervised two social media pages in order to increase engagement. • Coordinated resident events at least once a week for current residents, as well as future residents. Events included giveaways, community food, and community crafts. • Followed up with prospects as well as marketed around the Clemson community.
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Tri-County Technical College
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United States
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Higher Education
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400 - 500 Employee
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Bridge to Clemson Orientation Ambassador
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Jun 2019 - Aug 2019
pendelton, South Carolina • Facilitated various aspects of the orientation sessions, actively engaging future Bridge students and their families. • Shared my experiences at Tri-County Technical College, Clemson University, and the residential environment. • Offered tours around Tri County Technical school. • Participated in a student panel where parents and students questioned the ambassadors.
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After School Program Counselor
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Aug 2017 - Jul 2018
Simpsonville, South Carolina • Energetically assisted a classroom of second grade elementary students with homework, outside group activities and structured desk activities. • Assisted with counselor scheduling and Program Outlines. Selected to assist with replacement counselor selection when graduated.
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Off Broadway Shoe Warehouse
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Retail
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100 - 200 Employee
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Sales Assistant
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Jul 2016 - Jul 2018
Greenville, South Carolina Area • Demonstrated engaging customer service skills, and a solid work ethic as Sales Assistant for busy retail store. • Greeted customers and helped in product selection, check-out, and merchandising. • Willingly stepped up to work overtime to ensure adequate coverage during sales events. • Earned ‘Employee of the Month’ awards during position tenure.
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Education
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Clemson University
Bachelor's degree, Marketing