Experience

The British International School of Kuala Lumpur
• Malaysia
• Primary and Secondary Education
• 1 - 100 Employee
• Marketing & Communications Manager

  • Oct 2020 - Present


Caffeinees Palace Sdn Bhd

• Group Marketing Manager

  • Jun 2016 - Oct 2020

  - Group marketing manager of more than 10 brands of food & beverage, fashion retail and delivery service outlets under the company. - Managing a team of executives, graphic designers and admin to create and execute all promotional and awareness campaigns. - Working closing with Group Operation Director, Group Executive Director and Finance Director on a daily basis in all aspect of marketing the brands as well as analyzing results of businesses and promotions. - Advising management on what is best course of action in all strategies implemented by directors. - Working closing with all outlets managers to further enhance sales of outlets and increasing brand awareness. - Coordinating all new promotions with all outlets. - Delegating task to all team members. - Overseeing projects, events and promotional activities. - Develop marketing strategies. - Monitor and report all marketing activites and results. - Study and implement social media marketing. - Negotiate with vendors and distributors to manage all contracts, trade marketing funds, achieving targets. - Research about the current marketing trends and keep tabs on competitors. - Creating SOPs for all outlets's food and beverages. - Manage and co-ordinate the PR activities of the firm and its related agencies if any. - Conduct research to determine market conditions for current and new products. - Continual research on F&B trends, campaigns, promotions and implementing into marketing plans. Show less



Cook & Brew F&B Sdn Bhd

• F&B Manager and Chef

  • Nov 2014 - May 2016

  - Opened 2 outlet within 1 year - Involved in kitchen layout, menu, equipment purchasing, kitchen inventory, etc - Head of Cold Kitchen for all salads, pastries, breads, cold sauces and desserts - Specialize and focused on desserts, cakes and pastries of both outlets - R&D on all foods, hot and cold kitchen - Select and develop recipes; standardize production recipes to ensure consistent quality; establish presentation technique and quality standards - Train and manage kitchen personnel and supervise/coordinate all related culinary activities - Estimate food consumption and requisition or purchase food and manage cost control of all items in all kitchens - Creating special menus for marketing purposes - Oversee special catering events - Supervises kitchen personnel with responsibility for hiring, discipline and performance reviews - Estimate food requirements and food/labor costs - Set up and stock stations with all necessary supplies - Take care of all stock take - Prepare food for service - Cook menu items in cooperation with the rest of the kitchen staff - Clean up station and take care of leftover food - Stock inventory appropriately - Ensure that food comes out simultaneously, in high quality and in a timely fashion - Maintain a positive and professional approach with coworkers and customers - Plan and direct food preparation and culinary activities - Modify menus or create new ones that meet quality standards - Supervise kitchen staff’s activities - Arrange for equipment purchases and repairs - Rectify arising problems or complaints - Give prepared plates the “final touch” - Perform administrative duties - Source, liaise and build relationship with all suppliers - Comply with nutrition and sanitation regulations and safety standards Show less



Biz Connexion Sdn Bhd

• Senior Public Relations/Events Executive

  • May 2013 - Jan 2014

  - Liaising with colleagues and key spokespeople. - Preparing, designing and supervising the production of publicity brochures, handouts, direct mail leaflets, photographs, films and multimedia programmes. - Proofreading publishing materials before going to printers or email blast. - Organising events including conferences & exhibitions. - Fostering community relations through events such as open days and through involvement in community initiatives. - Sourcing vendors and suppliers and establishing business partnerships. - Researching markets to identify opportunities for events and potential clients. - Liaising with clients to ascertain their precise event requirements. - Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets) - Emceeing and coordinating conferences. - Securing and booking a suitable venue or location. - Coordinating venue management, caterers, stand designers, contractors and equipment hire. - Organising facilities for car parking, traffic control, security, first aid, hospitality and the media. - Identifying and securing speakers or special guests. - Planning room layouts and the entertainment programme, scheduling workshops and demonstrations. - Liaising with marketing and PR colleagues to promote the event. - Liaising with clients and designers to create a brand for the event and organising the production of tickets, posters, catalogues and sales brochures. - Doing small design work and editing with Adobe Illustrator, InDesign & Photoshop. - Coordinating suppliers, vendors, handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly. - Overseeing the dismantling and removal of the event and clearing the venue efficiently. - Post-event evaluation (including data entry and analysis and producing reports for event stakeholders) Show less



Astro Malaysia Holdings Bhd

• MasterChef Malaysia All Stars Top 12 Contestant

  • Oct 2013 - Nov 2013

  - Attend interviews. - Attend promotional activities under MasterChef Malaysia/Astro. - Compete with 20 other contestants - Prepare dishes within allocated 1 hour time to be judged. - Prepare dishes for 50 - 250 pax in 4 hours or less. - Working in commercial kitchen, outdoor kitchen, make shift kitchen, etc under extreme pressure with directions from team leader and other qualified chefs. - Attend interviews. - Attend promotional activities under MasterChef Malaysia/Astro. - Compete with 20 other contestants - Prepare dishes within allocated 1 hour time to be judged. - Prepare dishes for 50 - 250 pax in 4 hours or less. - Working in commercial kitchen, outdoor kitchen, make shift kitchen, etc under extreme pressure with directions from team leader and other qualified chefs.



Masta Gourmet Sdn Bhd

• Chef De Partie - Desserts

  • Nov 2012 - Apr 2013

  - As a Chef De Partie, my responsibilities are overseeing all the desserts and salads preparation. - Also oversees the flow of food orders. - Restock on all stocks and the flow of each raw ingredients. - Also to follow the set rules of HACCP (Hazard Awareness Critical Control Point) from which I was consulted on. - In-charge of all the desserts on and off menu. - Research and refine dessert menu and presentation. - Produce own production of desserts. - Runs the kitchen when no other senior chef is available. Show less

• MasterChef Malaysia Top 12 Contestant

  • May 2011 - Nov 2011

  - Attend auditions and interviews. - Attend promotional activities under MasterChef Malaysia/Astro/Double Vision. - Compete with 39 other contestants. - Prepare dishes within allocated 1 hour time to be judged. - Prepare dishes for 50 - 250 pax in 4 hours or less. - Working in commercial kitchen, outdoor kitchen, make shift kitchen, etc under extreme pressure with directions from team leader and other qualified chefs. - Attend auditions and interviews. - Attend promotional activities under MasterChef Malaysia/Astro/Double Vision. - Compete with 39 other contestants. - Prepare dishes within allocated 1 hour time to be judged. - Prepare dishes for 50 - 250 pax in 4 hours or less. - Working in commercial kitchen, outdoor kitchen, make shift kitchen, etc under extreme pressure with directions from team leader and other qualified chefs.



Edukate Learning Centre

• Events Services
• 1 - 100 Employee

• Marketing & Communication Executive

  • Nov 2010 - May 2011

  Overall Marketing and Branding jobscope :- - Formulate strategic & innovative brand and marketing initiatives across markets, in order to increase brand awareness, sales revenue and long term equity for Julia Gabriel Centre for Learning. - Standardizing all internal and external forms/emails/templates for branding aspect. - Creating year-long marketing plan to increase brand awareness and new customers - Middle person for collaborations with bookstores for book purchase, Story Telling Session and other promotional efforts. - Editing small design work. - Handling minor administration work. - Marketing to parents at centre as well as Story Telling Sessions at bookstores. - Dealing with media for any major event happening for Julia Gabriel Centre for Learning. - Dealing with print media for advertising, editorials, advertorials for Julia Gabriel. - Market research on other centre. - Taking care of the social media side of the centre. Show less



MYNIC Berhad

• Malaysia
• Information Technology & Services
• 1 - 100 Employee

• Corporate Communication Executive

  • Jan 2009 - Oct 2010

  Responsibilities : - Informing consumers of .my domain names. - Handling Ministry of Science, Technology and Innovation (MOSTI) request. - Handling Malaysian Communcations and Multimedia Commission (MCMC) request. - Promoting .my DOMAIN REGISTRY via exhibition, interviews, advertising, press releases, speeches. - Key contact person with PR companies, advertising companies, vendors for internal employees and external events. - Project manager/executive for events done by .my DOMAIN REGISTRY. - Person in charge of signing off on all materials such as backdrops for events, advertising materials, POS materials, design work, speeches, press release, merchandising, etc. - Attending events done by MOSTI and MCMC. - Supporting other departments events. - Dealing directly with Director of the company for any issues, events, projects, etc. - Writing and compiling company's annual report. Show less



EMI (Malaysia) Sdn Bhd

• Promotions Executive - International

  • Jul 2007 - Sep 2008

  Responsibilities : - Getting EMI international artist music on radio, TV and print media. - Creating promotional and marketing plans for EMI artistes. - Creating DJ Samplers and MV (music video) sampler as a platform for promotions on TV, digital advertising methods and websites. - Involved in a few compilation production (Eg. Creating of the album artwork and tracklisting) - Meeting with media (print, TV, radio, online) to secure articles, write-ups, contest giveaways, promotional campaign, etc. - Maintaining a professional relationship with the media on a weekly or fortnightly basis. - Meeting with potential clients to secure promotional deal. - Securing contest giveaway with radio, TV, print media and any platform available for contests and promotions. - Providing all media with the required information on the artistes that are under EMI (International Artistes). - Promoting EMI artistes with every possible marketing tools there is, from print, TV, radio, online, promotional tours, downloads etc. - Involved in most major events that includes EMI international artistes. (Eg. Che'Nelle promotional tour Dec 2007 & Marie Digby promotional tour May 2008) Show less



Astro

• Indonesia
• Technology, Information and Internet
• 500 - 600 Employee

• Xfresh Street Surfer

  • Jul 2004 - Jul 2007

  - Responsible for driving the promotional vehicle for Xfresh FM all around Malaysia - Promote Xfresh FM on-ground (selected location around Malaysia Eg. Malls, parks, schools) through prize giveaways - Informing consumers on Xfresh FM - Constantly creating new games and challenges to get consumers involved at the on-ground locations - Meeting and corresponding with possible clients to negotiate deals for events - Organize events such as concerts, booth setups, emceeing, etc. - Responsible for driving the promotional vehicle for Xfresh FM all around Malaysia - Promote Xfresh FM on-ground (selected location around Malaysia Eg. Malls, parks, schools) through prize giveaways - Informing consumers on Xfresh FM - Constantly creating new games and challenges to get consumers involved at the on-ground locations - Meeting and corresponding with possible clients to negotiate deals for events - Organize events such as concerts, booth setups, emceeing, etc.