Experience

LG Ad Solutions

• United States
• Advertising Services
• 200 - 300 Employee

• Lead Technologist

  • Apr 2017 - Present

  We’re a leader in helping brands find unduplicated reach across a fragmented TV landscape, and maximize return on ad spend. We bring together years of experience in delivering premium home entertainment products to consumers worldwide, with big data and Video AI designed to connect brands with audiences across all screens. Our platform brings together the two best TV industry leaders’ technologies and devices, to create one platform for activating and measuring media across connected TVs and digital video. Our actionable insights help marketers fine tune cross-screen campaigns in flight; and understand ad performance to optimize media buys. Advertisers now have a single source for LG CTV inventory, with one-stop planning, activation and measurement across all viewing platforms. With our premium LG smart TV ad inventory, combined with deterministic TV data from a broad range of smart TV brands, LG Ads Solutions stands out for its expertise in reaching both massive-scale and granular custom audience segments, and for helping brands understand business outcomes from TV. Show less



Persistent Systems

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Program and Project Management at Persistent Systems

  • Jan 2008 - Apr 2017

  Project Management and Delivery• Handled offshore program of 100+ people and USD 5 million engagement for a software provider in the mobile telecom sector and a software provider in the OSS space. • Led proposal pitches and participated in contract negotiations. • Involved in handling delivery issues, escalations and regular senior management reviews. • Managed budgeting, forecasting, resourcing, and delivery. • Improved SLAs on productivity, quality and other engagement level parameters.• Improved the operational parameters, 90% utilization, reduced the revenue leakage to 5%.• Worked in both Waterfall and Agile models.Client Management• Customer satisfaction index at 4/5 for consecutive 3 years.• Led client communication to manage operational issues and acceptable levels of risk.• Pursued new opportunities within the account worth USD 500K and worked in different engagement models (T&M, Fixed Price)• Periodic client reviews for SLAs and engagement effectiveness.People Management• Hiring and grooming the right talent. De-selling job content to contain attrition within permissible levels• Managed recruitment drives and training initiatives for ramping up of new teams.• Planning rotation for people to reduce impact due to attrition and knowledge loss. Show less

• Product Development at Persistent Systems

  • Jun 2002 - Dec 2007

  • Progressive experience in development, quality assurance and automation teams for a LDAP Directory and a Webmail Product.• Responsible for project planning and tracking the project release in a Waterfall model.• Worked with Product Management to detail out functional specifications based on the product requirements, Architects to develop the technical design, QA Managers to create and review the test strategy and test cases.• Detailed test procedures for functional and load testing, carried out product certification.• Led the automation team to automate test procedures using Perl to reduce the regression execution time by 75% to bring it down to 1 day. • Worked with Global Support to provided L3 support and resolve Severity 1 and 2 issues. • Recruiting and training of new team members. Show less



Persistent Systems Limited

• Persistent Systems Limited, Pune, India

• Product Customizations at Persistent Systems

  • Jan 2008 - Dec 2011

  • Set up a Custom Development Center for 5 messaging products having a run rate of USD 1 million. • Responsible and accountable for end to end delivery of customizations. • Led the team of 25 resources for requirements gathering and detailing, solution design, fixed price estimations, release scoping, implementation, functional and usability testing, load testing, build and release management and deployment support. • Worked on multiple cross location customization projects for customers in Australia, Japan, Spain and USA. • Interacted with cross location Engineering teams and Professional Services teams. • Brought in rigor into the estimation process to give a budgetary level of effort in 4 days and a final level of effort in 10 days. • Designed product level customization requirements and wrote specifications based on the problem statement. • Handled recruitment and training of the people on the products. • Customizations included extending the email features for iPhone users, connectors for using email servers with other 3rd party user repository, Webmail branding, email client using HTML5. Show less



Internet Trends

• Software Engineer

  • Mar 2000 - May 2002

  • Ported UI from VC++ to Java • Designed and implemented the UI using Java Swing, product installation scripts, • Onsite deployment & integration of the product at Symantec (Utah) • Mentored new team members • Ported UI from VC++ to Java • Designed and implemented the UI using Java Swing, product installation scripts, • Onsite deployment & integration of the product at Symantec (Utah) • Mentored new team members



Geometric Software Solutions

• Software Engineer

  • Jul 1997 - Feb 2000

  • Worked on CAM Solution Product CAMWorks. • Designed & implemented the UI and algorithms for various operations like thread milling, turning etc. • Implemented mathematical libraries required for CAM operations. • Member of the Best Performing team. • Worked on CAM Solution Product CAMWorks. • Designed & implemented the UI and algorithms for various operations like thread milling, turning etc. • Implemented mathematical libraries required for CAM operations. • Member of the Best Performing team.