Experience

True Story_UK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• 3D Design and Motion Graphics Creative Lead

  • Nov 2019 - Present

• Freelance Creative

  • Apr 2014 - Oct 2019

  Creative Design across a number of projects within their Boots contract, covering both 2D and 3D work, concept generation and development.



Principal Design (UK) Ltd

• Director / Designer

  • May 2003 - Nov 2019

  Principal Design is a Product Development and Graphic Design Studio. Throughout my time working under the name of Principal Design as a freelancer I have worked in three key areas of the design industry; Product Design, Graphic Design and Software Design. All of these areas are complementary and bolster my design skills creating a more rounded designer, each area pulling inspiration and skills from the other enhancing a more open way of thinking and presenting information. My… Show more Principal Design is a Product Development and Graphic Design Studio. Throughout my time working under the name of Principal Design as a freelancer I have worked in three key areas of the design industry; Product Design, Graphic Design and Software Design. All of these areas are complementary and bolster my design skills creating a more rounded designer, each area pulling inspiration and skills from the other enhancing a more open way of thinking and presenting information. My clients range from private nursery schools to national corporate enterprises. With flexible contracts this allows myself to join a project at any stage from concept development through to final presentation visuals. I also have a number of personal projects and products I work on during down time between clients projects which range from designs for licensing, websites to medical products. Whether you are looking for concept development, virtual prototyping, graphics or website design I'll be able to help. I'm happy to travel all over for projects so please make contact if you feel I could help on any projects. visit www.principaldesign.co.uk

• Pitching and Presenting

  • 2003 - Nov 2019

  I have a wealth of experience presenting work and pitching concepts both visually, orally and in writing. I have made pitches to Venture Capitalists, Business Angels, Government Funding Agencies as well as wealthy independent investors. Through these pitches and presentations I was able to raise funding for my medical product. As well as pitching and presenting work to my clients I have also produced and prepared presentation material for clients including material for Board of Directors at… Show more I have a wealth of experience presenting work and pitching concepts both visually, orally and in writing. I have made pitches to Venture Capitalists, Business Angels, Government Funding Agencies as well as wealthy independent investors. Through these pitches and presentations I was able to raise funding for my medical product. As well as pitching and presenting work to my clients I have also produced and prepared presentation material for clients including material for Board of Directors at British Energy (now EDF Energy), as well as producing concept presentations for Nokia and more recently Fuse and Hasbro. I also have experience on building strong relationships based on trust with my clients, companies and partnerships to aid with the flow of ideas and collaboration work, ranging from producing prototypes through to aiding with joint ventures. The largest client I have worked for in this way for a number of years is EDF Energy (formally British Energy). My work with EDF Energy has been over a number of years and including Reverse Engineering, CAD modelling, animations and illustrations for engineering training through to internal branding and print where I have created internal marketing campaigns. During these projects I have been design lead though to managing and directing small teams of people. Throughout my freelancing career I have developed the ability to work well independently on projects from idea generation through to completed and delivered products, However through self assessment I’m able to understand my limitations and to cover a full scope of work I have built a strong team around me when needed. In the past I have employed staff or worked as part of an existing external team to complete projects. I thrive on pressure and I’m used to having to make last minuet unforeseen changes on projects implemented by clients, adapting when issues arise and to date I have never missed a deadline.

• Graphic Design Experience

  • 2003 - Nov 2019

  Over the years working under Principal Design I have developed a vast range of skill sets along a wide range of design disciplines to allow continual flow of work with my clients in a single environment. I have a keen eye for detail being known on website and software development projects as a ‘pixel pusher!’. I’m more than comfortable across all media in Graphic Design through to video production where I have a number of promotional videos that can be viewed on YouTube. I maintain up-to-date… Show more Over the years working under Principal Design I have developed a vast range of skill sets along a wide range of design disciplines to allow continual flow of work with my clients in a single environment. I have a keen eye for detail being known on website and software development projects as a ‘pixel pusher!’. I’m more than comfortable across all media in Graphic Design through to video production where I have a number of promotional videos that can be viewed on YouTube. I maintain up-to-date software licences and have extensive knowledge and experience in the Adobe CS suite. I have lots of experience with branding; This ranges across the board in the whole process from coming up with the names for companies and products through to designing and creating brand identities for my clients from scratch producing branding guidelines, allowing a consistent form of identity and theme across all media including marketing, product, software and website. While designing a lot of identities from scratch I also have experience of created brands within strict existing guidelines for larger global brands which include Nokia and British Energy. Typography & Icon design is an area I’m passionate about within graphic design, I strive to produce bespoke icons and typography while looking at branding my clients which also runs through into website and software design. I have design a number of bespoke typefaces for clients in the past all of which helps them stand out in a crowded market full of type focused logos and identities. While working with clients I have had to establish working relationships with a number of print houses, liaise with them on numerous print jobs from large scale individual prints to high volume print runs in various styles and methods of finished print on a range of physical media. For my clients I have more often than not managed these print run for them, arranging quotes, turnaround time, despatch and delivery.

• Product Design & Development Experience

  • 2003 - Nov 2019

  I enjoy problem solving and enjoy the challenge of someone saying ‘it can’t be done!’ producing concepts across a range of industries including; Medical, Electronic, Consumer Products, Toys and the Nuclear Industry picking up a wealth of knowledge reverse engineering large complex machinery and working with engineers and project planners from numerous countries. When designing I like to brake everything down into its simplest form designing out any complications whether thats user interaction… Show more I enjoy problem solving and enjoy the challenge of someone saying ‘it can’t be done!’ producing concepts across a range of industries including; Medical, Electronic, Consumer Products, Toys and the Nuclear Industry picking up a wealth of knowledge reverse engineering large complex machinery and working with engineers and project planners from numerous countries. When designing I like to brake everything down into its simplest form designing out any complications whether thats user interaction, form, manufacture of parts or assembly. With my most recent projects being ask to reduce steps in process or number of comments in assemblies (mechanical design work). Having completed SolidWorks training in ‘Advanced Parts & Assemblies’ I have the skills required to offer a comprehensive skill set for all 3D and 2D design work, this can be designing straight into CAD software or with my keen eye for detail I can produce models from a napkin sketch, sketch model, test rigs all the way through to a full production technical drawings. Throughout the design process I will produce numerous sketch models and rigs to prove design principles work and our sound, as the last thing I would want to pitch is something that wound not work or you are unable to manufacture. I am comfortable working in both large and small facilities working in Card, Foam, Wood, Plastic and Metal. When I have been unable to produce the rigs or prototypes I have experience

• Software Design Experience

  • Oct 2007 - Sep 2013

  I enjoy working in this area of design as it allows me to combine both areas of design that I’m passionate about, bring my product design degree and my graphic design skills with years of experience together. I have 4+ years experience in software design complimenting my career in Graphic and Product Design, I have a number of Software Design projects now live and in the public domain. On the software I have designed to date I have worked closely with the programmers and developers, making… Show more I enjoy working in this area of design as it allows me to combine both areas of design that I’m passionate about, bring my product design degree and my graphic design skills with years of experience together. I have 4+ years experience in software design complimenting my career in Graphic and Product Design, I have a number of Software Design projects now live and in the public domain. On the software I have designed to date I have worked closely with the programmers and developers, making sure everything I am thinking of and design is possible within their personal constraints and time frames. This communication has been verbal and written but the majority of time visual; working with wireframes, story boards, animations or more recently building the assets myself with Adobe Catalyst. The key thing I strive for is to create good looking, fun, easy to use products with simple intuitive user interactions and journey through the software (I’m a big believer in ‘Keep It Simple’). I do this by designing and working through software workflows, trying to keep everything as simple and quick as possible. While working across these projects I like to be bespoke from project to project designing my own icons and assets for each software making sure every product is unique and sits and works within its environment for my clients brand. I try to establish this via bespoke icons and and branding cues. Designing icons is real passion of mine, finding it a great personal challenge to convey a message without words.



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Freelance Design & CAD

  • Oct 2013 - 2015

  CAD and Development across a range of products



D3O

• United Kingdom
• Chemical Manufacturing
• 1 - 100 Employee

• Contract Design and CAD modelling

  • Aug 2013 - Mar 2014

  Design and Development of products across a range of industries http://www.d3o.com/d3o_products/trust-hp-internal-knee/



EDF (UK)

• United Kingdom
• Utilities
• 700 & Above Employee

• Contract Designer (Graphics, CAD and Reverse Engineering)

  • May 2007 - May 2013

  Sizewell Design work across two key design areas; Product Design (Engineering) & Graphic Design. Across the duration of this contract I worked on a numerous projects ranging from Internal Print and Marketing campaigns, Internal Branding projects to Multimedia Design work all the way through to Reverse Engineering onsite equipment.



Fuse London Ltd

• Design Contract

  • Nov 2012 - Dec 2012

  Enjoyed this short contract across a couple of projects; Concept Generation and Development on new toy mechanisms.



Panaramix & TMAC

• Designer

  • 2007 - 2009



RMD

• Work Experience

  • Sep 2002 - Sep 2002

  A point of sale design consultancy, whose work ranged from shop displays through to full interior and exterior designs. Worked modelling concept design ideas in StudioMax for presentations to clients (Levis being the main job I worked on)



Athena Tech

• CNC Machinist

  • Jun 2002 - Sep 2002

  Engineering Company, working with metal and CNC Machines manufacturing production parts.



Minima Design

• Work Experience

  • Jun 1996 - Sep 2000

  During this time, I developed knowledge of a working design practice, model making and communication skills, while working on a number of live projects including BT and Lotus.