Account Director

• May 2021 - Present

Social Media Manager

• Nov 2020 - May 2021

Social Media Specialist (fixed term contract)

• Nov 2019 - May 2020

Senior Consultant - Social Media

• Feb 2016 - Oct 2019

My role at Archetype was to provide social media consultancy for existing and new B2B and B2C clients (Vodafone, Coca-Cola, TomTom, Cisco, First Choice, NCR Silver, Pizza Hut and BayWa r.e) to include:• Creation of social and digital content strategies including organic, influencer and paid media on core channels, in line with client objectives and target audience• Social channels and objectives development, content and editorial direction and community engagement through key trends and moments identification, social copy and creative asset creation direction (video and image)• Collaboration and briefing the wider Archetype PR, creative & strategy teams on integrated strategic solutions to new business pitches and content creation• Strategic planning & budget resource management of projects and always on social campaigns• Developing insights, conducting social listening with analytics tools and desk research to build social media strategies, informing new business and client projects • Upskilling in wider digital and paid media to help broaden the agency offering. This resulted in the set up and management of Google Ad words campaigns, where I delivered 14k weekly site visits to NCR Silver UK site• Increasing lead generation targets, CTR’s and overall engagement KPI’s through effective content and paid digital strategy. Including over 300 new email leads on Facebook within 3 weeks for NCR Silver through effective video content, audience targeting, optimisation and budget allocation• Reporting on social channel and content KPI’s to optimise and improve• Strong line management skills having managed several junior staff members, setting and developing career objectives

Senior Social Media Manger/Head of Social Media

• May 2014 - Feb 2016

As Republic’s Senior Social Media Manager (and head of the social media team) I was responsible for owning, developing and growing the social media offering at Republic Publishing. Working with EMEA and global clients such as Vodafone, Microsoft Lumia, Just Text Giving, CA Technologies, Sharp Europe & Bupa Global • Created and managed a range of organic social content and earned strategic campaigns through creative ideas, copy and assets • Strengthened the UK team’s social media capabilities by building out the resources and talent required to execute projects and always-on activities. Tapping into existing teams and hiring expertise • I was responsible for getting Republic internal teams to work closer together and embedding social media as part of the culture through the weekly social updates and trends blog• Successfully hired and grew my team of two to five in twelve months. Responsible for hiring, managing developing career direction and team motivation• Set up and run an EMEA social programme for CA Technologies with five European markets to create always on content in different languages. Including social media strategy, handbooks, channel training and guidance sessions for Twitter and LinkedIn• Developed and managed influencer campaigns including the iPhone 6s on the Vodafone network with photography influencers delivering 55k engagements across influencer content• Confidently managed budgeting, resourcing, time planning and project management

Account Manager/Social Strategist

• May 2013 - Apr 2014

My role at Ogilvy PR was account management and content strategy focussed for the Land Rover and British Airways global social media accounts.• Owned and managed content strategy projects with Land Rover’s brand experience offering (sponsorships and partnerships/brand ambassadors - including the Born Free Foundation, Extreme Sailing Series and the British Red Cross. This included content creation ideas, creating timing plans and presentations, local market tool kits, content packages and social media playbooks. All content posted on to Land Rover global channels with a community of over 5M fans• Social media influencer management for Land Rover campaign launches. E.g. Briefing and working closely with influencers to create image and blog content during different stages of Land Rover’s Silk Trail campaign from the UK to Mumbai• Produced regular content briefs for photographers, videographers to capture desired campaign images and video to be used across Land Rover and British Airways global and local market social channels.• Social project lead on live event activation for British Airways 2013 Summer COOH gold Award winning and Twitter trending campaign #BABEACHSIDE. This involved all pre planning, budgeting, project, account handling along with client servicing to implement social activation of the 4-day event. As the live community and content manager I brought the event to life on social to extend online reach, engagement, resulting in thousands of event attendees

Social Media Account Manager

• Aug 2011 - Jan 2013

My role at ISM was focussed on project and account management of social media channels and campaigns for Mercedes-Benz (Vito Sport & Trucks), Continental Tyres & Evans Clothing• I was client lead one of the agencies biggest accounts, where I built ongoing client relationships to sell in more projects, created and presented monthly reports and managed social media strategies from development to implementation across social channels, video sites, events, and blogs• A hybrid role which also covered spec writing and project management of Facebook apps, blog builds and video production - liaising with and briefing outsourced suppliers such as developers, video producers and in-house designers, event content planning for live sporting events• Vito Sport brand ambassador/influencer management working with mountain bike & surf athletes who promoted the brand - creating video and other social media content and activation ideas. Including a video campaign ‘How to skills videos’ which gained 250k across various video sites with no paid media - seeding to journalist contacts, bloggers and appropriate video sites• Responsible for SEO optimising blog posts, video keyword and tags for SEO purposes. Working closely with the SEO manager to oversee the Evans clothing SEO and outreach account

Social Media Planner

• May 2010 - Apr 2011

At Jam I worked with clients such as Next, Laterooms, Sky and Renault and was responsible for a variety of social media campaigns and always on social media. This involved:• Implementation and moderation of social media strategies and competitions from brief to reporting phase• Applied data and research learning from monitoring tool Brandwatch to help develop strategies• Community/reputation management and moderation for Next and Laterooms (answering customer service questions) and engaging with fans• Prepared weekly social platform reports, analysing social engagement data, effectiveness and competitor analysis. Reporting back to clients in weekly status calls.• Creating weekly content calendars with copy and images to share marketing campaigns and relevant topical and social issues. Including blogger outreach for fashion and mum bloggers.• Collaborated with designers and developers to ensure the content created and functionality for Facebook apps were specified as the client or proposal stated.• The development of weekly trend buzz reports to provide useful insights on a brand, sector and wider market trends to help them establish the brands online reputation

Trainee Social Media Planner

• Jun 2009 - Apr 2010

Social media planning, management, community management, content writing, reputation management, reporting, Campaign Ideas creation and implementation for clients such as Next & LateRooms.com

Design & Creative

• Aug 2008 - Jun 2009

Design and internal communications for clients such as Madame Tussauds, Virgin Media, Living TV

Creative- work experience

• Jul 2007 - Aug 2007

Ideas brainstorming for clients such as O2 & Canongate books.

Work experience

• Jul 2007 - 2007