Experience

DiMuto

• Singapore
• IT Services and IT Consulting
• 1 - 100 Employee

• Chief Experience Officer

  • Oct 2021 - 2 years 3 months

  • Spearheaded a comprehensive product revamp, prioritizing user-centric design and functionality. This led to smoother implementation for customers. • Led a successful rebranding campaign, introducing a refreshed narrative that projected a more sophisticated brand image. This initiative contributed to improved customer perception. • Pioneered the adoption of a robust work tracking and collaboration tool, providing real-time insights into revenue goals and progress. This implementation… Show more • Spearheaded a comprehensive product revamp, prioritizing user-centric design and functionality. This led to smoother implementation for customers. • Led a successful rebranding campaign, introducing a refreshed narrative that projected a more sophisticated brand image. This initiative contributed to improved customer perception. • Pioneered the adoption of a robust work tracking and collaboration tool, providing real-time insights into revenue goals and progress. This implementation resulted in improved team productivity. • Played a pivotal role in client interactions and presentations, effectively driving sales efforts and contributing to securing key accounts. • Established and implemented standardized operating procedures (SOPs) across operations, ensuring seamless customer service delivery. This initiative led to reduced response time.

• Chief Marketing & Communications Officer

  • Apr 2019 - Oct 2021

  Singapore • Led the strategic evolution of the company's brand narrative, resulting in resonance with target audiences and contributed to increased brand recognition. • Managed and executed social media strategy, achieving average engagement rate of over 20%. • Strategically managed events and secured speaking opportunities, resulting in a substantial increase in lead generation. • Devised and executed comprehensive corporate communications strategies, enhancing the company's external… Show more • Led the strategic evolution of the company's brand narrative, resulting in resonance with target audiences and contributed to increased brand recognition. • Managed and executed social media strategy, achieving average engagement rate of over 20%. • Strategically managed events and secured speaking opportunities, resulting in a substantial increase in lead generation. • Devised and executed comprehensive corporate communications strategies, enhancing the company's external messaging and positioning it as an industry thought leader.



SunMoon Food Company Ltd

• Singapore
• Manufacturing
• 1 - 100 Employee

• Marketing Lead

  • Apr 2018 - Mar 2019

  Singapore • Managed the brand and played a key role in conceptualizing and executing comprehensive marketing strategies for a global marketer and distributor of fresh fruits and vegetables. • Successfully expanded digital reach by 25% through targeted marketing campaigns and strategic initiatives. • Crafted compelling brand narratives and messages that resonated effectively with target audiences, establishing Sunmoon Food as a trusted name in the industry.



Smoocht

• Singapore
• Restaurants
• 1 - 100 Employee

• Chief Marketing Officer

  • May 2016 - Jan 2018

  Singapore • Directed the marketing and operational strategies of a prominent vegan F&B chain in Singapore, with a mission to deliver pure, healthy nutritional goodness. • Streamlined operations for optimal efficiency, ensuring seamless customer experiences and high-quality service delivery. • Spearheaded the development of promotional campaigns, increasing sales by 20%. • Fostered strategic partnerships and collaborations with likes of Ubereats, SouleyGreen, and Kids’ World Fair, resulting in… Show more • Directed the marketing and operational strategies of a prominent vegan F&B chain in Singapore, with a mission to deliver pure, healthy nutritional goodness. • Streamlined operations for optimal efficiency, ensuring seamless customer experiences and high-quality service delivery. • Spearheaded the development of promotional campaigns, increasing sales by 20%. • Fostered strategic partnerships and collaborations with likes of Ubereats, SouleyGreen, and Kids’ World Fair, resulting in successful cross-branding initiatives and footprint. • Acted as the official company representative at high-profile events, workshops, and panels including the YALE-NUS Veg Pledge, ACRES Charity Gala, and Central CDC, effectively promoting the brand's values and mission. Show less