Experience

OPTiMO Information Technology

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Copywriter

  • Nov 2019 - Present

  • UX copywriter for United States Postal Service mobile application redesign project • Copywriter/Editor for RFP and RFI documents for Bids and Proposals team, working directly with Executive Director of Business Development • Copywriter for Project Management Office LMS project for new company hires • Copywriter/Contributing writer/Editor for newly formed Blog team, working with development and marketing teams • Work to tight deadlines and large workloads in team environments • UX copywriter for United States Postal Service mobile application redesign project • Copywriter/Editor for RFP and RFI documents for Bids and Proposals team, working directly with Executive Director of Business Development • Copywriter for Project Management Office LMS project for new company hires • Copywriter/Contributing writer/Editor for newly formed Blog team, working with development and marketing teams • Work to tight deadlines and large workloads in team environments



Lee Ann Appleyard

• Kingston, PA

• B2B freelance writer | White papers | eBooks | Case studies | Blog posts | Annual reports

  • Jan 1998 - Present

  As a veteran copywriter, Lee Ann has written strategic copy for a variety of industries, including technology, medicine, plastics, chemical, education, real estate, chemicals, plastics, and construction. Working with short-, medium- and long-form copy, she specializes in providing companies with plain English, clear, and compelling copy for successful lead and revenue generation. As a veteran copywriter, Lee Ann has written strategic copy for a variety of industries, including technology, medicine, plastics, chemical, education, real estate, chemicals, plastics, and construction. Working with short-, medium- and long-form copy, she specializes in providing companies with plain English, clear, and compelling copy for successful lead and revenue generation.



Responsify

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance blog post writer

  • Mar 2019 - Present

  Develop high-engagement inbound funnel marketing campaign content in tech space, including construction, learning management systems (LMS), e-learning, data collection, cloud, and Windows utility software; solar energy; as well as healthcare for Federally Qualified Health Centers (FQHCs); wholesale company practices, medical/healthcare industries, consistently performing well under tight deadlines Develop high-engagement inbound funnel marketing campaign content in tech space, including construction, learning management systems (LMS), e-learning, data collection, cloud, and Windows utility software; solar energy; as well as healthcare for Federally Qualified Health Centers (FQHCs); wholesale company practices, medical/healthcare industries, consistently performing well under tight deadlines



Viveve, Inc.

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Remote contract blog and marketing content writer

  • Apr 2019 - Jul 2019

  Developed blog content and marketing messaging for an international company offering medical devices designed for women's intimate health for the company's website launch. Developed blog content and marketing messaging for an international company offering medical devices designed for women's intimate health for the company's website launch.



Thyroid Patient Advocacy

• Keighley, West Yorkshire, UK

• Content Writer and Editor, Forum Developer

  • Jun 2004 - Oct 2014

  Content development and editing for a UK-based thyroid patient advocacy patient website. Designed and managed organization's forum. Content development and editing for a UK-based thyroid patient advocacy patient website. Designed and managed organization's forum.



Thomson Reuters

• Canada
• Software Development
• 700 & Above Employee

• Senior Business Content Writer

  • Sep 2008 - Apr 2011

  Wrote multiple SME business guides as part of the UK Transformation Government Business Link project. Managed a team of writers for a separate project involving the review of additional business guides errors. Liaised with various project managers during this project. Wrote multiple SME business guides as part of the UK Transformation Government Business Link project. Managed a team of writers for a separate project involving the review of additional business guides errors. Liaised with various project managers during this project.



Viyya Technologies

• Senior Copywriter

  • Apr 2006 - Jul 2007

  Developed marketing collateral for business intelligence and personal knowledge management software applications targeted for the entire enterprise in both the public and private sectors. Developed marketing collateral for business intelligence and personal knowledge management software applications targeted for the entire enterprise in both the public and private sectors.



Mamas & Papas

• Retail
• 400 - 500 Employee

• Web Editor, Copywriter, Product Description Copywriter

  • Jan 2005 - Apr 2006

  Developed and implemented SEO healthcare/medical, financial, childcare, and organizational marketing content for the Mamas & Papas pregnancy and parenting microsite, further writing and implementing topical and marketing-related polls and surveys. Interviewed key international medical experts for medical and health articles. Worked with the Senior Web Designer in the development of the website, from wireframes to final launch. Lee Ann wrote marketing copy for the company's new product micro sites, and was also instrumental in writing and copyediting the seasonal catalogue product copy for the e-commerce website. She liaised with the team web designer and recommended new web and content development when new microsite was designed. She researched and monitored competitors and their activities. She saved the company a minimum of $25,000 per month in third-party IT company fees for handling production phase of the pregnancy microsite. Her product promotional e-shots earned revenues of at least $100,000+ each weekend they ran. Show less



The Good Software Guide, Software Research Ltd

• Birmingham, United Kingdom

• Senior Analyst and Editor

  • Jan 1998 - Oct 2005

  Wrote and oversaw the publication of a subscription-based technology publication that contained 20 categories of software products. Conducted the analysis of fully working software products over weekly cycles for the quarterly publication. Managed freelance software writers. Wrote and oversaw the publication of a subscription-based technology publication that contained 20 categories of software products. Conducted the analysis of fully working software products over weekly cycles for the quarterly publication. Managed freelance software writers.



iolo

• United States
• Software Development
• 1 - 100 Employee

• Director of Public Relations

  • Jun 2001 - Jun 2004

  Instrumental in the company's multi-million dollar profits. PR activities directly resulted in record unit sales up 215 percent and dollar sales up 220 percent. Obtained multiple awards in the form of CNET Editor’s Choice Awards, ZDNet Editor’s Pick Awards, numerous Top Ten Software awards. Coverage obtained (but not limited to) in New York Times, Globe and Mail, Government Computer News, Philadelphia Inquirer, Entrepreneur, Financial Times, Newsday, CNN Computer Connection, smallbiztechnology.com, The Guardian (UK), Washington Post, MoNiToR Today! (Canada), Chicago Tribune, ITNews (UK), CNET, ZDNet – US/UK/China/France/Australia, Popular Mechanics, PC World, Popular Science, PC Magazine, Computerbits, The Lawyer’s PC, Into Tomorrow with Dave Graveline radio show, Let’s Talk Computers radio show, The Computer Radio Show (Canada), Computer America radio show, Computer Outlook radio show, WBAI 99.5 FM Byte of the Apple, Ask the Computer Guy radio show, New England Cable News, ITnews (UK), On Computers, Homepage TV show on Toronto’s CablePulse 24 Show less