Lee-Ann Johnstone
Founder at Affiverse- Claim this Profile
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Bio
Experience
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Affiverse
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Founder
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Sep 2019 - Present
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CEO & Founder
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Nov 2019 - Mar 2023
London, United Kingdom Affiverse is an Agency, Media, Event & Training business helping publishers , suppliers, networks, agencies and affiliate program marketers to connect, learn and grow together. Our Agency provides affiliate program management backed by over two decades of results driven digital expertise and our executive training programs Our Training offers a bespoke mastermind course made for Affiliate Program Managers called : AMPP (Affiliate Manager Performance Program) which helps affiliate… Show more Affiverse is an Agency, Media, Event & Training business helping publishers , suppliers, networks, agencies and affiliate program marketers to connect, learn and grow together. Our Agency provides affiliate program management backed by over two decades of results driven digital expertise and our executive training programs Our Training offers a bespoke mastermind course made for Affiliate Program Managers called : AMPP (Affiliate Manager Performance Program) which helps affiliate program managers amplify their affiliate program performance and results. With our Media and Podcast reach - you can advertise your business and keep getting new leads and new connections for your business and program as we feature as a top Google News approved content site which keeps affiliate marketers "in the know" on all things digital. Our Events - are live streamed Virtual Summits - AMPLIFY & ELEVATE help share industry insights, trends and expert learnings via live panel discussions with industry experts and in depth MasterClasses delivered to 1000's of people in the affiliate marketing industry around the globe. For more information about our services contact: www.affiverse.com or email our sales@affiverse.com team to find out more.
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Forbes
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Contributor
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Jan 2021 - Present
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Judge
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Aug 2017 - Aug 2017
London, United Kingdom Judge in Annual Awards for Performance Marketing
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Paysafe
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United Kingdom
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Financial Services
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700 & Above Employee
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Vice President - Business Development & Marketing (Income Access)
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Jul 2011 - May 2017
London, United Kingdom Head of Affiliate & Merchant Co-Marketing programs
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Acqusition Manager (English Regions - Globally)
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May 2010 - Jun 2011
Manged all digital acquisition marketing channels (media, affiliate, search & social) to acquire English speaking members to the casino brands
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Global Acquisition Online Marketing Manager
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Apr 2009 - May 2010
Responsible for acquiring customers across multiple brands and in global regions via all digital marketing channels focussing mainly on Affiliate and Paid Media / Social activities.
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i-level
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Advertising Services
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100 - 200 Employee
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Director - Acquisition (Premier Affiliate Digital Network)
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Jan 2007 - Feb 2009
Pioneered the creation of an in house affiliate network to manage super affiliate programs to offer agency reduced fees. This encompassed the use of third party technology as well as creation and management of affiliate programs and top affiliate suppliers as well as affiliate strategy to ensure program growth within the network solution. The company was a start up associated to an established agency so all marketing, digital advertisement and PR was strategically planned and managed in this… Show more Pioneered the creation of an in house affiliate network to manage super affiliate programs to offer agency reduced fees. This encompassed the use of third party technology as well as creation and management of affiliate programs and top affiliate suppliers as well as affiliate strategy to ensure program growth within the network solution. The company was a start up associated to an established agency so all marketing, digital advertisement and PR was strategically planned and managed in this role as well as new business development to secure new clients to the network which included : Orange mobile and broadband, The AA, William Hill and The Sun Bingo. Show less
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Acquisition (Digital Marketing Manager)
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Apr 2006 - Jan 2007
London Launched the first UK based skill gaming affiliate program and managed all aspects of online marketing to promote the brands direct to customers (acquisition) through paid media, affiliate marketing , search and social campaigns.
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PartyGaming Plc
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Technology, Information and Internet
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Online Media Manager
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2004 - 2006
Managed a media and affiliate portfolio totalling £12 Million per annum to ensure effective ROI from all online marketing campaigns, as well as trained new media planners to manage their own portfolio of online campaigns. Delivered incremental revenue growth through digital marketing channels to all verticals - Casino, Poker, Bingo , Games.
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Online Publisher's Assistant
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Oct 2004 - Dec 2004
Assistant to Editor of Euroweek - online financial publication Temporary role when I moved to London from South Africa.
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DigiOutsource
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South Africa
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Entertainment Providers
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700 & Above Employee
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Online Media Planner / Buyer
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May 2004 - Dec 2004
Cape Town Area, South Africa Managed online media and acquisiton strategy and execution of online marketing campaigns which were target driven against acquisition revenue goals. I also was responsible for creating new innovative online campaign briefs (concept, design, execution) to increase customer acquisition.
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IOOF
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Financial Services
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1 - 100 Employee
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Marketing Manager
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Apr 2000 - Mar 2004
Marketing manager - handling all aspects of online and offline corproate marketing activities to encourage new customers to invest in their mutual fund portfolio.
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Education
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Damelin
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Table View High School