Experience

fuseproject

• United States
• Design
• 1 - 100 Employee

• Director of Communications And Public Relations

  • Oct 2022 - Present

  San Francisco, California, United States Collaborate with executive leadership to develop and implement communication and public relations strategies for an award-winning, internationally-renowned design firm. Manage a team of designers and trusted vendors to execute complex projects and produce specific deliverables from promotional videos to high-level investor events. • Pioneered the company's first public relations & content marketing service, contributing to an annual increase of $150K in average client spend. … Show more Collaborate with executive leadership to develop and implement communication and public relations strategies for an award-winning, internationally-renowned design firm. Manage a team of designers and trusted vendors to execute complex projects and produce specific deliverables from promotional videos to high-level investor events. • Pioneered the company's first public relations & content marketing service, contributing to an annual increase of $150K in average client spend. • Contributed to winning multiple prestigious awards by writing, producing visual assets, and submitting applications; awards included the Cannes Lions “Shortlist Winner,” TIME’s Best New Invention 2022, Fast Company’s 2022 World Changing Ideas and 2023’s International Excellence Awards. • Ensured regulatory compliance by working with a DevSecOps team to execute an expedited website redesign process which heightened website security and streamlined processes. • Boosted website SEO, CTR, and impression rates by 1,000% year-over-year (YoY) and 5,786% month-over-month (MoM) following implementation of the website redesign. • Amplified product visibility for a ground-breaking electric vehicle by securing 100+ unique press articles following the news launch resulting in 1,900+ pre-orders and $95M+ in revenue in under six weeks. • Increased by 1,521% the unique desktop and mobile user combined average visits to LinkedIn profile YoY through encouraging buy-in from leadership and developing and applying a focused strategy. Show less



Power Pop

• United States
• Public Relations and Communications Services

• Principal

  • Mar 2014 - Present

  San Francisco Bay Area Founded and operated a successful digital marketing, public relations and event design firm, leading cross-functional project teams of up to 10 to execute client projects. Cultivated new business and maintained positive relationships with both business and agency clients. Created and executed comprehensive client marketing strategies including influencer marketing, brand partnerships, digital content production and website development. - Executed over 15 full-scale web development… Show more Founded and operated a successful digital marketing, public relations and event design firm, leading cross-functional project teams of up to 10 to execute client projects. Cultivated new business and maintained positive relationships with both business and agency clients. Created and executed comprehensive client marketing strategies including influencer marketing, brand partnerships, digital content production and website development. - Executed over 15 full-scale web development projects for clients, leading teams of DevSecOps experts to design and build mobile-first, SEO-enabled websites. - Spearheaded media relations for a Series A funding announcement by Incredible Health, a healthcare hiring platform, and ghost wrote thought leadership articles; resulted in press pickups including TechCrunch, HR Technologist, ABC News, VentureBeat, Digital Trends Live, Forbes. - Led digital marketing strategy for Solo Sciences, a proprietary packaging and banking security platform, from product launch, to an $18M partnership announcement, to IPO on Nasdaq. - Increased client brand visibility via innovative influencer marketing strategies and securing brand partnerships with global companies including Whole Foods, Chipotle, Emerald Cup, and Slack. Show less



Swami Select

• United States
• Farming
• 1 - 100 Employee

• Director Strategic Communications

  • Mar 2017 - Jul 2019

  San Francisco Bay Area - Raised $1.5M investment from top-name venture capital firms as a key strategist contributing to the development of a pitch deck, business plan, and financial model. - Increased Facebook followers by 300% and Instagram by 50% in a six month period by redesigning the digital strategy to expand brand awareness and position as thought-leader. - Created over 50 short form digital marketing videos, brand films, user education films, 30+ biweekly long-form podcasts, and company news… Show more - Raised $1.5M investment from top-name venture capital firms as a key strategist contributing to the development of a pitch deck, business plan, and financial model. - Increased Facebook followers by 300% and Instagram by 50% in a six month period by redesigning the digital strategy to expand brand awareness and position as thought-leader. - Created over 50 short form digital marketing videos, brand films, user education films, 30+ biweekly long-form podcasts, and company news articles. Show less



NewCo

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Director of Communications for John Battelle’s Startup Newco

  • Aug 2015 - Aug 2016

  San Francisco Bay Area - Built a project team to tackle application development as a core team member of a mobile-first website startup. - Affilate program increased from 9 to 18 markets during my tenure - Accelerated international growth by securing a $250K+ partnership deal with a public relations and marketing agency. - Developed & executed company-wide communications & marketing strategies - Identified & built strategic relationships with targeted audiences, influencers, & business… Show more - Built a project team to tackle application development as a core team member of a mobile-first website startup. - Affilate program increased from 9 to 18 markets during my tenure - Accelerated international growth by securing a $250K+ partnership deal with a public relations and marketing agency. - Developed & executed company-wide communications & marketing strategies - Identified & built strategic relationships with targeted audiences, influencers, & business partners - Content marketing work including social media, video, & experiential events - Drove PR & media relations - Developed brand voice, design aesthetic, & key messaging - Supported & grew affiliate partnerships - Developed communications department intern program and hired intern who was later brought on board as paid staffer. - Secured in kind sponsorship deals with media production house which saved NewCo $200K on media production costs Show less



The Lexicon

• United States
• Farming
• 1 - 100 Employee

• Communications Manager

  • Mar 2014 - Feb 2015

  Petaluma, CA • Managed partner relations, new business development • Developed and executes marketing and public relations plans including: press releases, weekly newsletters and posting on social media • Developed new content, writing articles and posts and working with media and partner organizations to develop new content • Social media management, including Facebook, Twitter, Instagram • Web design work including writing, layout and graphic design • Event management including… Show more • Managed partner relations, new business development • Developed and executes marketing and public relations plans including: press releases, weekly newsletters and posting on social media • Developed new content, writing articles and posts and working with media and partner organizations to develop new content • Social media management, including Facebook, Twitter, Instagram • Web design work including writing, layout and graphic design • Event management including contractor and volunteer management, scheduling, venue coordination, vendor coordination, F&B, ancillary events, entertainment, speakers, contract negotiations, budget management, post-event follow up Show less



Burning Man Project

• United States
• Civic and Social Organizations
• 100 - 200 Employee

• Media Operations Supervisor

  • May 2011 - May 2014

  San Francisco, CA • Part of the core leadership team which grew the event from 40K to 70K, a 75% increase • Grew media reach from 200+ outlets to 650+ outlets over 4 year period, a 225% increase • Successfully pitched stories to local, national, and international outlets including the San Francisco Chronicle, KQED, NBC Bay Area, France's Arte 5, Australia's ABC 7, NHK Japan, etc. • Media operations management included: timeline, transportation, set up, main event operations, strike, vendor relations,… Show more • Part of the core leadership team which grew the event from 40K to 70K, a 75% increase • Grew media reach from 200+ outlets to 650+ outlets over 4 year period, a 225% increase • Successfully pitched stories to local, national, and international outlets including the San Francisco Chronicle, KQED, NBC Bay Area, France's Arte 5, Australia's ABC 7, NHK Japan, etc. • Media operations management included: timeline, transportation, set up, main event operations, strike, vendor relations, artist relations, ancillary events, F&B • Managed year round 125+ person team, including 10+ direct reports, depending on production cycle • Oversaw media operations budget • Creative director and executive producer of organization’s first publicly distributed video • Oversaw contract negotiations with media including site fees, fact checking and image review • Developed and implemented new electronic application and use agreement process, simplifying procedures, saving time and money • Developed media-focused events—experiential tours, press conferences, author talks, film screenings, etc.—which consistently reach or exceed capacity • Reported directly to CEO and executive staff • Managed media archive, YouTube channel, international Film Festival, media application process, image use agreement process • Skilled cross departmental collaborator who sat on Executive Committee • Developed content for organization’s Facebook page which has over 500,000 followers • Monitored daily news feed of television, print, and online media, developing report outs

• Events Producer / Communications Specialist

  • Jan 2010 - Apr 2013

  San Francisco Bay Area • Lead logistics manager of 2010, 2011, 2012, and 2013 400+ attendee leadership conference including contractor and volunteer management, scheduling, venue coordination, vendor coordination, F&B, ancillary events, entertainment, speakers, contract negotiations, budget management, post-event follow up • Developed programming and engaging activities for 2010, 2011, 2012, and 2013 400+ attendee leadership conference • Developed and implemented surveys to identify successes and areas in… Show more • Lead logistics manager of 2010, 2011, 2012, and 2013 400+ attendee leadership conference including contractor and volunteer management, scheduling, venue coordination, vendor coordination, F&B, ancillary events, entertainment, speakers, contract negotiations, budget management, post-event follow up • Developed programming and engaging activities for 2010, 2011, 2012, and 2013 400+ attendee leadership conference • Developed and implemented surveys to identify successes and areas in need of improvement • Creative director and lead project manager on multiple 250+ person events including vision, budget management, staff management, performer coordination, publicity, etc • Traveled as organization’s representative to key national and international affiliates



Black Rock Arts Foundation

• Non-profit Organizations
• 1 - 100 Employee

• Logistics Lead and Crew Manager

  • Nov 2009 - Nov 2011

  San Francisco, CA • Logistics Lead and Crew Manager for 2010 and 2011 gala fundraiser for major San Francisco arts non-profit, 1,500+ attendees • Built and maintained relationships with internal teams, non-profit staff, volunteer-run crew, and vendor • Developed 125+ crew member schedule for 9 different teams, top-level oversight of each team during set up, strike, and main event, developing written communications, maintaining team database



Burners Without Borders

• Civic and Social Organizations
• 1 - 100 Employee

• Communications Coordinator

  • Oct 2009 - Jan 2011

  San Francicso, CA • Simplified annual grants program process, designed to give $100-$1000 donations to international groups geared toward grass roots initiatives • Managed BWB blog and website • Produced two successful fundraisers.