LeeAnn Gephart
EVP, Chief Banking Officer at First Citizens Community Bank- Claim this Profile
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Bio
Experience
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First Citizens Community Bank
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United States
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Banking
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100 - 200 Employee
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EVP, Chief Banking Officer
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Apr 2023 - Present
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SVP, Chief Consumer Banking Officer
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Jan 2022 - Present
Responsible for defining strategies and efficiency within delivery channels, customer experience, interfaces, and user experience to increase profitability and expand revenue channels across specialized lines, consumer product offerings and processes , and throughout the digital strategy.
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Riverview Bank
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United States
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Financial Services
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1 - 100 Employee
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EVP, Chief Marketing Officer
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Dec 2019 - Dec 2021
Pennsylvania
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Senior Vice President of Marketing & Delivery Channel Services
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Aug 2018 - Dec 2019
Harrisburg, Pennsylvania Area
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Woodlands Bank
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United States
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Banking
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1 - 100 Employee
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VP, Chief Marketing and Culture Officer
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Jan 2017 - Jul 2018
Williamsport, Pennsylvania Area Providing an exceptional brand experience that runs seamlessly throughout both internal and external channels.
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Marketing Manager
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Nov 2015 - Jul 2018
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Susquehanna Bank
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Banking
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700 & Above Employee
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Specialized Lines of Business Marketing Partner
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Dec 2012 - Nov 2015
Pennsylvania, New Jersey, Maryland, and West Virginia ($18 Billion Asset Market) • Develops seminal business plans and achievable growth models beginning to end, exercising high accountability and promoting sales effectiveness in a multi-faceted and fast paced environment. •Orchestrates highly effective external and internal company events, engaging each unique audience hosted and ensuring that desired return on investment is met. •Manages multiple budgets, maximizing funds through strategic and out of the box thinking. •Stays current with industry trends and… Show more • Develops seminal business plans and achievable growth models beginning to end, exercising high accountability and promoting sales effectiveness in a multi-faceted and fast paced environment. •Orchestrates highly effective external and internal company events, engaging each unique audience hosted and ensuring that desired return on investment is met. •Manages multiple budgets, maximizing funds through strategic and out of the box thinking. •Stays current with industry trends and understands the competitive landscape of over ten separate areas of business and when appropriate, communicates line’s competitive advantage regarding products, pricing, customer service and campaigns/ promotions to front line. •Creates content and creative, facilitating through in-house design or working with advertising agency partnerships. •Facilitates strategic planning, sales training and problem solving sessions.
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Regional Sales and Marketing Partner III
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Jan 2008 - Dec 2012
PA: Centre, Lycoming, Union, Snyder, and Northumberland | $1 billion asset mrkt •Created and managed regional led initiatives and events, ensuring employee engagement and high revenue generation throughout various demographic markets in a $1 billion asset holding footprint. •Independently collaborated daily with members of executive management, frontline sales officers, outside agencies and vendors, and an extensive list of supporting departments to successfully manage and implement sales and marketing initiatives. •Managed regional contribution budget… Show more •Created and managed regional led initiatives and events, ensuring employee engagement and high revenue generation throughout various demographic markets in a $1 billion asset holding footprint. •Independently collaborated daily with members of executive management, frontline sales officers, outside agencies and vendors, and an extensive list of supporting departments to successfully manage and implement sales and marketing initiatives. •Managed regional contribution budget, strategically placing sponsorships and donations in areas of maximum visibility and exposure while complying with the company’s focused areas of giving as well as federal regulations. •Orchestrated highly effective external and internal company events, engaging the audience hosted and ensures desired return on investment is met. •Demonstrated leadership abilities through one-on-one sales trainings and weekly regional meetings in the areas and departments served.
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Wells Fargo
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United States
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Financial Services
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700 & Above Employee
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Senior Credit Manager
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Jan 2006 - Jan 2008
Wilkes Barre, PA •Responsible for new employee recruiting and training in branch and on a regional level. •Led the insurance sector by training over 100 employees to identify and develop cross sell opportunities throughout daily client interactions. •Developed new leads through prospecting efforts and improves the branches profitability by 25% within the first year of employment. •Top Ten Sales Circle participant in 2007. .
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Education
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Bloomsburg University of Pennsylvania
Bachelor of Science : Business Administration, Finance, Legal Studies -
Wharton Online
Fintech Revolution, Finance and Technology -
PA Bankers Executive Leadership Institute
Leadership -
Southern Methodist University
Bank Marketing & Management Leadership Program (ABA)